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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

PRIVATE FINANCIAL COUNSELING

PFC CAPITAL GROUP INC, CRD 110648

LOS ANGELES, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:d3aa1ca5-7b89-59a0-1fbd-8f68356e9187

Data as of Oct 28, 2025 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 7:09 AM UTC and rebuilt at most every 15 minutes.

Relationships: 7
Dated events: 0
On other graphs: 1
Observed: Jan 3, 2012 to Oct 28, 2025
19 observations

Across DFX

same identity by shared identifier, citation, or a bridge measured by hand

Family Officesidentity

Private Financial Counseling

Family office · shared crd

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.98 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $262MItem 5.F on the latest filing (2025-10-28); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $262M
Private client RAUM: $257MderivedItem 5.D individuals plus high net worth individuals
Private client share: 98%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 3
RAUM per advisor: $87.5Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 10
Advisory employees: 3
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 382
Individual clients: 181
High net worth clients: 55
Custody, client assets: $22.7M
SEC number: 801-26253
CRD: 110648
Filings on the tape: 19
First filed: Jan 3, 2012
Latest filed: Oct 28, 2025
Organised: Corporation, CA

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
STEPHEN EUGENE SCHERER	n/a	LOS ANGELES, CA	29	45	n/a	no
Joseph Malhas	n/a	Los Angeles, CA \| LOS ANGELES, CA	5	13	n/a	no
Timothy Streufert	n/a	Los Angeles, CA \| LOS ANGELES, CA	5	11	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
RABEN, INC.	PARENT COMPANY	E	yes	09/1981	Jan 3, 2012	Oct 29, 2024
SCHERER, STEPHEN, EUGENE	Shareholder	E	yes	09/1981	Jan 3, 2012	Oct 29, 2024
SCHERER, STEPHEN, EUGENE	President	Na	yes	09/1981	Jan 3, 2012	Oct 29, 2024
BRADFORD, CHRISTOPHER, THOMAS	VICE-PRESIDENT	Na	no	08/1987	Jan 3, 2012	Oct 29, 2024

Affiliates (Item 7.A)

as filed on Item 7.A; a related person with a CRD on the graph links to its own page

Related person	Type	Class on the graph	Its RAUM	Control	Common control	State
SCHERER & BRADFORD, A PROFESSIONAL CORPORATION	n/a	n/a	n/a	Y	yes	n/a

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line; showing 13 of 14

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2024	Jan 29, 2025	$243M	$243M	10	3	0	n/a	n/a
2023	Oct 23, 2023	$212M	$212M	9	1	0	n/a	n/a
2022	Oct 27, 2022	$208M	$208M	7	1	0	n/a	n/a
2021	Oct 28, 2021	$239M	$239M	7	1	0	n/a	n/a
2020	Oct 27, 2020	$202M	$202M	6	1	0	n/a	n/a
2019	Oct 21, 2019	$177M	$177M	6	1	1	n/a	n/a
2018	Oct 5, 2018	$162M	$162M	6	1	1	n/a	n/a
2017	Aug 3, 2017	$161M	$161M	6	1	n/a	n/a	n/a
2016	Oct 28, 2016	$158M	$158M	6	1	n/a	n/a	n/a
2015	Oct 28, 2015	$142M	$142M	6	1	n/a	n/a	n/a
2014	Oct 28, 2014	$161M	$161M	6	1	n/a	n/a	n/a
2013	Oct 29, 2013	$144M	$144M	6	1	n/a	n/a	n/a
2012	Oct 25, 2012	$135M	$135M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2024	$262M	$212M	23.7%	$239M	3.2%	10	9	0	0

Relationships

Registered with (3)

← Joseph MalhasAdvisorregistration: current employment
Jan 16, 2025 to presentfactForm ADV
← Timothy StreufertAdvisorregistration: current employment
Jan 16, 2025 to presentfactForm ADV
← STEPHEN EUGENE SCHERERAdvisorregistration: current employment
Jul 8, 1997 to presentfactForm ADV

Controls (2)

← SCHERER, STEPHEN, EUGENEOwnerSHAREHOLDER, ownership code E, individual
Jan 3, 2012 to Oct 29, 2024factForm ADV
← RABEN, INC.OwnerPARENT COMPANY, ownership code E, domestic entity
Jan 3, 2012 to Oct 29, 2024factForm ADV

Owns (1)

← BRADFORD, CHRISTOPHER, THOMASOwnerVICE-PRESIDENT, ownership code NA, individual
Jan 3, 2012 to Oct 29, 2024factForm ADV

Dated events

No dated event names this entity yet.

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:d3aa1ca5-7b89-59a0-1fbd-8f68356e9187
First observed: Jan 3, 2012
Last observed: Oct 28, 2025 10 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

PRIVATE FINANCIAL COUNSELING

PFC CAPITAL GROUP INC, CRD 110648

LOS ANGELES, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:d3aa1ca5-7b89-59a0-1fbd-8f68356e9187

Data as of Oct 28, 2025 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 7:09 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

STEPHEN EUGENE SCHERER

n/a

LOS ANGELES, CA

n/a

Joseph Malhas

n/a

Los Angeles, CA | LOS ANGELES, CA

n/a

Timothy Streufert

n/a

Los Angeles, CA | LOS ANGELES, CA

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

RABEN, INC.

PARENT COMPANY

yes

09/1981

Jan 3, 2012

Oct 29, 2024

SCHERER, STEPHEN, EUGENE

Shareholder

yes

09/1981

Jan 3, 2012

Oct 29, 2024

SCHERER, STEPHEN, EUGENE

President

yes

09/1981

Jan 3, 2012

Oct 29, 2024

BRADFORD, CHRISTOPHER, THOMAS

VICE-PRESIDENT

08/1987

Jan 3, 2012

Oct 29, 2024

Related person

Type

Class on the graph

Its RAUM

Control

Common control

State

SCHERER & BRADFORD, A PROFESSIONAL CORPORATION

n/a

yes

n/a

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2024

Jan 29, 2025

$243M

n/a

2023

Oct 23, 2023

$212M

n/a

2022

Oct 27, 2022

$208M

n/a

2021

Oct 28, 2021

$239M

n/a

2020

Oct 27, 2020

$202M

n/a

2019

Oct 21, 2019

$177M

n/a

2018

Oct 5, 2018

$162M

n/a

2017

Aug 3, 2017

$161M

n/a

2016

Oct 28, 2016

$158M

n/a

2015

Oct 28, 2015

$142M

n/a

2014

Oct 28, 2014

$161M

n/a

2013

Oct 29, 2013

$144M

n/a

2012

Oct 25, 2012

$135M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2024

$262M

$212M

23.7%

$239M

3.2%