This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Current firm

FINANCIAL ALTERNATIVES, INC.

Current firm class

independent wealth managerderived

Book size

not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none

Industry start

May 1, 2010earliest registration or exam on IAPD

Years in industry

16derivedfrom the industry start date

Years at current firm

15derivedfrom the current registration's begin date

Current registrations

1

Registered states

2

Designations

Certified Financial Planner

Dual registered

no

Other names

ELLEN LI|PEI-SHAN LI

IAPD individual key

5902854

Graph

RIA / Wealth Management

Canonical id

dfx:ria:d4e4112b-3ceb-18d5-2889-8b6b80a75418

First observed

May 1, 2010

Last observed

Sep 14, 2026 5 days ago

Source families

Federal regulator filings

1 registered feed stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.

Resolution

Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.