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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

CARLSBAD WEALTH ADVISORY GROUP, INC.

CRD 146587

CARLSBAD, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:d9349965-e11e-92c6-17f2-44c6f90449e8

Data as of Aug 4, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 8:45 PM UTC and rebuilt at most every 15 minutes.

Relationships: 6
Dated events: 2
On other graphs: 0
Observed: Dec 21, 2011 to Aug 4, 2026
19 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $238MItem 5.F on the latest filing (2026-08-04); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $238M
Private client RAUM: $238MderivedItem 5.D individuals plus high net worth individuals
Private client share: 100%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 3
RAUM per advisor: $79.2Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 3
Advisory employees: 3
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 710
Individual clients: 168
High net worth clients: 80
SEC number: 801-107521
CRD: 146587
Filings on the tape: 19
First filed: Dec 21, 2011
Latest filed: Aug 4, 2026
Organised: Corporation, CA
Website: carlsbadwealth.com

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
ANDREW PHILLIP SONTAG	Certified Financial Planner	CARLSBAD, CA	18	20	1	no
Heather Morgan Wildonger Sontag	Certified Financial Planner	CARLSBAD, CA	6	10	n/a	no
Matthew T Brayer	Certified Financial Planner	CARLSBAD, CA	0	11	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
GEORGE, DAVID, LARKIN	CHIEF EXECUTIVE OFFICER	Na	yes	03/2008	Dec 21, 2011	Mar 28, 2024
SONTAG, ANDREW, PHILLIP	CHIEF INVESTMENT OFFICER/CHIEF COMPLIANCE OFFICER	D	yes	02/2008	Dec 21, 2011	Mar 28, 2024
Sontag, Heather, Morgan Wildonger	CHIEF FINANCIAL OFFICER	C	yes	03/2023	Mar 28, 2024	Mar 28, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 18, 2026	$238M	$238M	4	4	0	n/a	n/a
2024	Feb 8, 2025	$204M	$204M	4	4	0	n/a	n/a
2023	Mar 28, 2024	$180M	$180M	4	4	0	n/a	n/a
2022	Mar 29, 2023	$202M	$202M	3	3	0	n/a	n/a
2021	Jan 9, 2022	$244M	$244M	3	3	0	n/a	n/a
2020	Feb 12, 2021	$197M	$197M	3	3	0	n/a	n/a
2019	Mar 31, 2020	$166M	$166M	3	3	0	n/a	n/a
2018	Mar 27, 2019	$149M	$149M	2	2	0	n/a	n/a
2017	Mar 19, 2018	$142M	$142M	2	2	0	n/a	n/a
2016	Mar 9, 2017	$120M	$120M	2	2	n/a	n/a	n/a
2011	Mar 28, 2012	$78.4M	$78.4M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$238M	$204M	16.2%	$202M	5.5%	3	4	0	0

Relationships

Registered with (3)

← Matthew T BrayerAdvisorregistration: current employment
Jun 12, 2026 to presentfactForm ADV
← Heather Morgan Wildonger SontagAdvisorregistration: current employment
Dec 2, 2019 to presentfactForm ADV
← ANDREW PHILLIP SONTAGAdvisorregistration: current employment
Mar 26, 2008 to presentfactForm ADV

Controls (3)

← GEORGE, DAVID, LARKINOwnerCHIEF EXECUTIVE OFFICER, ownership code NA, individual
Dec 21, 2011 to Mar 28, 2024factForm ADV
← SONTAG, ANDREW, PHILLIPOwnerCHIEF INVESTMENT OFFICER/CHIEF COMPLIANCE OFFICER, ownership code D, individual
Dec 21, 2011 to Mar 28, 2024factForm ADV
← Sontag, Heather, Morgan WildongerOwnerCHIEF FINANCIAL OFFICER, ownership code C, individual
Mar 28, 2024 to Mar 28, 2024factForm ADV

Dated events

Occurred
Mar 28, 2024
Control person joined
Morgan Wildonger Heather Sontag (Chief Financial Officer) appeared on Schedule A of Carlsbad Wealth Advisory Group, Inc.
Form ADVobserved 5 days ago
Occurred
Mar 22, 2016
First Form ADV filing
Carlsbad Wealth Advisory Group, Inc. filed its initial SEC registration (Form ADV)
Form ADVobserved 5 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:d9349965-e11e-92c6-17f2-44c6f90449e8
First observed: Dec 21, 2011
Last observed: Aug 4, 2026 47 days ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

CARLSBAD WEALTH ADVISORY GROUP, INC.

CRD 146587

CARLSBAD, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:d9349965-e11e-92c6-17f2-44c6f90449e8

Data as of Aug 4, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 8:45 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

ANDREW PHILLIP SONTAG

Certified Financial Planner

CARLSBAD, CA

Heather Morgan Wildonger Sontag

Certified Financial Planner

CARLSBAD, CA

n/a

Matthew T Brayer

Certified Financial Planner

CARLSBAD, CA

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

GEORGE, DAVID, LARKIN

CHIEF EXECUTIVE OFFICER

yes

03/2008

Dec 21, 2011

Mar 28, 2024

SONTAG, ANDREW, PHILLIP

CHIEF INVESTMENT OFFICER/CHIEF COMPLIANCE OFFICER

yes

02/2008

Dec 21, 2011

Mar 28, 2024

Sontag, Heather, Morgan Wildonger

CHIEF FINANCIAL OFFICER

yes

03/2023

Mar 28, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 18, 2026

$238M

n/a

2024

Feb 8, 2025

$204M

n/a

2023

Mar 28, 2024

$180M

n/a

2022

Mar 29, 2023

$202M

n/a

2021

Jan 9, 2022

$244M

n/a

2020

Feb 12, 2021

$197M

n/a

2019

Mar 31, 2020

$166M

n/a

2018

Mar 27, 2019

$149M

n/a

2017

Mar 19, 2018

$142M

n/a

2016

Mar 9, 2017

$120M

n/a

2011

Mar 28, 2012

$78.4M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$238M

$204M

16.2%

$202M

5.5%