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RIA / WealthAdvisorCertified Financial Planner15 years in industry

ROBERT SCOTT RICE

Advisor at GENERATIONAL WEALTH ADVISORS

Richardson, TX

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:e0606a42-98f5-4b4c-9841-2d8775a7ebab

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 10:36 PM UTC and rebuilt at most every 15 minutes.

Relationships: 2
Dated events: 0
On other graphs: 0
Observed: Sep 23, 2011 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: GENERATIONAL WEALTH ADVISORS
Current firm class: independent wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Aug 3, 2011earliest registration or exam on IAPD
Years in industry: 15derivedfrom the industry start date
Years at current firm: 0derivedfrom the current registration's begin date
Prior firms: 1
Current registrations: 1
Registered states: 1
Designations: Certified Financial Planner
Exams: S65|S63
First exam: Aug 3, 2011
First registration: Sep 23, 2011
Dual registered: no
Other names: ROBBIE RICE|ROBERT SCOTT RICE|ROB RICE|ROBERT SCOTT RICE|ROBERT SCOTT RICE JR
IAPD individual key: 5766631

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
GENERATIONAL WEALTH ADVISORS	Independent wealth	Mar 22, 2026	n/a	yes	Richardson, TX	Current employment
FIRST COMMAND FINANCIAL PLANNING, INC.	Former SEC adviser	Sep 23, 2011	Dec 9, 2011	no	PLANO, TX	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
FIRST COMMAND FINANCIAL PLANNING, INC.	GENERATIONAL WEALTH ADVISORS	Dec 9, 2011	Mar 22, 2026	5,217	Firm change after gap	Other

Relationships

Registered with (2)

→ GENERATIONAL WEALTH ADVISORSRegistered adviserregistration: current employment
Mar 22, 2026 to presentfactForm ADV
→ FIRST COMMAND FINANCIAL PLANNING, INC.Registered adviserregistration: previous registration
Sep 23, 2011 to Dec 9, 2011factForm ADV

Dated events

No dated event names this entity yet.

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:e0606a42-98f5-4b4c-9841-2d8775a7ebab
First observed: Sep 23, 2011
Last observed: Sep 14, 2026 6 days ago
Source families: Federal regulator filings
1 registered feed stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

ROBERT SCOTT RICE

Advisor at GENERATIONAL WEALTH ADVISORS

Richardson, TX

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:e0606a42-98f5-4b4c-9841-2d8775a7ebab

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 10:36 PM UTC and rebuilt at most every 15 minutes.

Firm

Class

Began

Ended

Current

Branch

Basis

GENERATIONAL WEALTH ADVISORS

Independent wealth

Mar 22, 2026

n/a

yes

Richardson, TX

Current employment

FIRST COMMAND FINANCIAL PLANNING, INC.

Former SEC adviser

Sep 23, 2011

Dec 9, 2011

PLANO, TX

Previous registration

From

Left

Joined

Gap, days

Kind

Move type

FIRST COMMAND FINANCIAL PLANNING, INC.

GENERATIONAL WEALTH ADVISORS

Dec 9, 2011

Mar 22, 2026

5,217

Firm change after gap

Other