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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

PLAN2THRIVE FINANCIAL

PLAN2THRIVE FINANCIAL, LLC, CRD 317005

ELDRIDGE, IA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:ef5b5c58-c9e2-b3fd-4fe1-1e76ac1cf222

Data as of Feb 17, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 7:00 PM UTC and rebuilt at most every 15 minutes.

Relationships: 7
Dated events: 2
On other graphs: 0
Observed: Feb 27, 2025 to Feb 17, 2026
4 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.87 fund_share=0.0 institutional_share=0.13 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $148MItem 5.F on the latest filing (2026-02-17); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $136M
Private client RAUM: $129MderivedItem 5.D individuals plus high net worth individuals
Private client share: 87%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 3
RAUM per advisor: $49.2Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 4
Advisory employees: 3
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 766
Individual clients: 197
High net worth clients: 25
SEC number: 801-132052
CRD: 317005
Filings on the tape: 4
First filed: Feb 27, 2025
Latest filed: Feb 17, 2026
Organised: Limited Liability Company, IA
Website: plan2thrivefs.com

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
PATRICK LEE REID	n/a	ELDRIDGE, IA	4	13	3	no
JEFF D NEWBURN	Certified Financial Planner	ELDRIDGE, IA	4	25	3	no
AMANDA SUE KELLEY	n/a	ELDRIDGE, IA	1	19	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
Reid, Jodi, R	MANAGING PARTNER	D	yes	06/2021	Feb 17, 2026	Feb 17, 2026
REID, PATRICK, LEE	MANAGING PARTNER & CHIEF COMPLIANCE OFFICER	D	yes	06/2021	Feb 17, 2026	Feb 17, 2026

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Feb 17, 2026	$148M	$136M	4	3	0	n/a	n/a
2024	Feb 27, 2025	$119M	$110M	8	5	0	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	1	2

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$148M	$119M	23.7%	n/a	n/a	4	8	0	0

Teams in

teams that arrived here from one firm together

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
PLAN2THRIVE FINANCIAL SERVICES	2	Dec 31, 2021	Dec 10, 2021	DAVENPORT, IA	Team lift out	Other	50.0%

Relationships

Controls (2)

← REID, PATRICK, LEEOwnerMANAGING PARTNER & CHIEF COMPLIANCE OFFICER, ownership code D, individual
Feb 17, 2026 to presentfactForm ADV
← Reid, Jodi, ROwnerMANAGING PARTNER, ownership code D, individual
Feb 17, 2026 to presentfactForm ADV

Registered with (5)

← AMANDA SUE KELLEYAdvisorregistration: current employment
Jan 31, 2025 to presentfactForm ADV
← JEFF D NEWBURNAdvisorregistration: current employment
Dec 10, 2021 to presentfactForm ADV
← PATRICK LEE REIDAdvisorregistration: current employment
Nov 16, 2021 to presentfactForm ADV
← McCarroll ZevenbergenAdvisorregistration: previous registration
Feb 26, 2025 to Jun 12, 2025factForm ADV
← Jakob Andrew BoleyAdvisorregistration: previous registration
Apr 2, 2024 to May 1, 2025factForm ADV

Dated events

Occurred
Jun 12, 2025
Advisor changed firm
Mccarroll Zevenbergen left Plan2Thrive Financial for Birch Bay Financial Planning (registered 2026-08-06)
Form ADVobserved 4 days ago
Occurred
May 1, 2025
Advisor changed firm
Jakob Andrew Boley left Plan2Thrive Financial for Choreo, Llc (registered 2025-05-22)
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:ef5b5c58-c9e2-b3fd-4fe1-1e76ac1cf222
First observed: Feb 27, 2025
Last observed: Feb 17, 2026 7 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

PLAN2THRIVE FINANCIAL

PLAN2THRIVE FINANCIAL, LLC, CRD 317005

ELDRIDGE, IA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:ef5b5c58-c9e2-b3fd-4fe1-1e76ac1cf222

Data as of Feb 17, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 7:00 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

PATRICK LEE REID

n/a

ELDRIDGE, IA

JEFF D NEWBURN

Certified Financial Planner

ELDRIDGE, IA

AMANDA SUE KELLEY

n/a

ELDRIDGE, IA

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

Reid, Jodi, R

MANAGING PARTNER

yes

06/2021

Feb 17, 2026

REID, PATRICK, LEE

MANAGING PARTNER & CHIEF COMPLIANCE OFFICER

yes

06/2021

Feb 17, 2026

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Feb 17, 2026

$148M

$136M

n/a

2024

Feb 27, 2025

$119M

$110M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$148M

$119M

23.7%

n/a

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

PLAN2THRIVE FINANCIAL SERVICES

Dec 31, 2021

Dec 10, 2021

DAVENPORT, IA

Team lift out

Other

50.0%