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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

CLF ASSET MANAGEMENT, INC.

CRD 284060

MADISON, WI

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:fb317b5e-2ccf-b5da-d8da-104a16959bdb

Data as of Mar 2, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 7:41 PM UTC and rebuilt at most every 15 minutes.

Relationships: 8
Dated events: 1
On other graphs: 0
Observed: Oct 10, 2024 to Mar 2, 2026
8 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.92 fund_share=0.0 institutional_share=0.08 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $147MItem 5.F on the latest filing (2026-03-02); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $125M
Private client RAUM: $135MderivedItem 5.D individuals plus high net worth individuals
Private client share: 92%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 5
RAUM per advisor: $29.4Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 5
Advisory employees: 5
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 1,160
Individual clients: 283
High net worth clients: 98
SEC number: 801-131455
CRD: 284060
Filings on the tape: 8
First filed: Oct 10, 2024
Latest filed: Mar 2, 2026
Organised: Corporation, WI
Website: clfasset.com

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
DANIEL JOHN DETERMAN	Chartered Financial Consultant	MADISON, WI	10	21	2	no
SIMON M LIEGEL	n/a	MADISON, WI	10	19	2	no
MICHAEL DONALD VAUBEL	n/a	MADISON, WI	9	10	n/a	no
Jacob Charles Soener	Certified Financial Planner	MADISON, WI	7	10	n/a	no
Michael Robert Zugan	Certified Financial Planner	MADISON, WI	3	10	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
DETERMAN, DANIEL, JOHN	CHIEF FINANCIAL OFFICER	D	yes	04/2016	Oct 10, 2024	Dec 26, 2024
LIEGEL, SIMON, M	CHIEF COMPLIANCE OFFICER	D	yes	04/2016	Oct 10, 2024	Dec 26, 2024

Affiliates (Item 7.A)

as filed on Item 7.A; a related person with a CRD on the graph links to its own page

Related person	Type	Class on the graph	Its RAUM	Control	Common control	State
CAPITOL LAKES FINANCIAL, LLP	n/a	n/a	n/a	Y	yes	n/a

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 2, 2026	$147M	$125M	5	5	0	n/a	n/a
2024	Feb 26, 2025	$110M	$92.1M	5	5	0	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$147M	$110M	33.0%	n/a	n/a	5	5	0	0

Teams in

teams that arrived here from one firm together

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
WOODBURY FINANCIAL SERVICES, INC.	2	Jun 29, 2016	Jun 27, 2016	NAPLES, FL	Team lift out	Other	0.3%

Relationships

Registered with (5)

← Michael Robert ZuganAdvisorregistration: current employment
Jul 12, 2023 to presentfactForm ADV
← Jacob Charles SoenerAdvisorregistration: current employment
Jul 31, 2019 to presentfactForm ADV
← MICHAEL DONALD VAUBELAdvisorregistration: current employment
Jun 22, 2017 to presentfactForm ADV
← DANIEL JOHN DETERMANAdvisorregistration: current employment
Jun 27, 2016 to presentfactForm ADV
← SIMON M LIEGELAdvisorregistration: current employment
Jun 27, 2016 to presentfactForm ADV

Controls (2)

← DETERMAN, DANIEL, JOHNOwnerCHIEF FINANCIAL OFFICER, ownership code D, individual
Oct 10, 2024 to Dec 26, 2024factForm ADV
← LIEGEL, SIMON, MOwnerCHIEF COMPLIANCE OFFICER, ownership code D, individual
Oct 10, 2024 to Dec 26, 2024factForm ADV

Moved with (1)

← WOODBURY FINANCIAL SERVICES, INC.Registered adviser2 advisors, team lift out, same day
Jun 29, 2016 to Jun 27, 2016factForm ADV

Dated events

Occurred
Oct 10, 2024
First Form ADV filing
Clf Asset Management, Inc. filed its initial SEC registration (Form ADV)
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:fb317b5e-2ccf-b5da-d8da-104a16959bdb
First observed: Oct 10, 2024
Last observed: Mar 2, 2026 6 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

CLF ASSET MANAGEMENT, INC.

CRD 284060

MADISON, WI

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:fb317b5e-2ccf-b5da-d8da-104a16959bdb

Data as of Mar 2, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 7:41 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

DANIEL JOHN DETERMAN

Chartered Financial Consultant

MADISON, WI

SIMON M LIEGEL

n/a

MADISON, WI

MICHAEL DONALD VAUBEL

n/a

MADISON, WI

n/a

Jacob Charles Soener

Certified Financial Planner

MADISON, WI

n/a

Michael Robert Zugan

Certified Financial Planner

MADISON, WI

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

DETERMAN, DANIEL, JOHN

CHIEF FINANCIAL OFFICER

yes

04/2016

Oct 10, 2024

Dec 26, 2024

LIEGEL, SIMON, M

CHIEF COMPLIANCE OFFICER

yes

04/2016

Oct 10, 2024

Dec 26, 2024

Related person

Type

Class on the graph

Its RAUM

Control

Common control

State

CAPITOL LAKES FINANCIAL, LLP

n/a

yes

n/a

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 2, 2026

$147M

$125M

n/a

2024

Feb 26, 2025

$110M

$92.1M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$147M

$110M

33.0%

n/a

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

WOODBURY FINANCIAL SERVICES, INC.

Jun 29, 2016

Jun 27, 2016

NAPLES, FL

Team lift out

Other

0.3%