This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Current firm

ROBERT W. BAIRD & CO. INCORPORATED

Current firm class

mixed wealth managerderived

Book size

not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none

Industry start

Jun 1, 2013earliest registration or exam on IAPD

Years in industry

13derivedfrom the industry start date

Years at current firm

2derivedfrom the current registration's begin date

Prior firms

1

Current registrations

1

Registered states

1

Exams

S65

First exam

Aug 28, 2020

First registration

Aug 28, 2020

Dual registered

no

Other names

Alison Purko|Alison Elizabeth Purko|Alison Elizabeth Couch|Alison E Couch

IAPD individual key

7222655

• Occurred

  Jun 28, 2024
  Advisor changed firm

  Alison Elizabeth Couch left Heck Capital Advisors, Llc for Robert W. Baird & Co. Incorporated (registered 2024-06-07)

  Form ADVobserved 5 days ago

Graph

RIA / Wealth Management

Canonical id

dfx:ria:fd791a10-1e7c-4099-ec54-b6037132fe23

First observed

Aug 28, 2020

Last observed

Sep 15, 2026 5 days ago

Source families

Federal regulator filings

1 registered feed stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.

Resolution

Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.