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VentureFirmpe with venture activity · probableregistered_investment_adviser

Sonoma Brands Capital

Venture Capital

Sonoma, CA

Sonoma Brands Capital is a private equity firm focused on the growth sectors of the consumer economy. We aim to partner with bold, innovative founders on their way to building the world’s next enduring brands across the physical and digital landscape.

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Search this name across graphsid dfx:vc:0b7e22a4-fb7e-4c6e-872d-b3955146ab9c

Data as of Sep 17, 2026 (this record's last observation) from federal regulator filings, firm and issuer disclosures. Page built Sep 21, 2026, 5:44 AM UTC and rebuilt at most every 15 minutes.

Relationships: 14
Dated events: 13
On other graphs: 3
Observed: Sep 12, 2026 to Sep 17, 2026
39 observations

Across DFX

same identity by shared identifier, citation, or a bridge measured by hand

Independent Sponsorsidentity

Sonoma Brands Capital

Capital provider to sponsors · shared crd

Private Equityidentity

Sonoma Brands Capital

Private equity manager · shared crd

RIA / Wealth Managementidentity

SONOMA BRANDS CAPITAL

Registered adviser · shared crd

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Funds: 9
Vintages: 2017 to 2020
Reported GAV: $216Mgross asset value on Form ADV; never dry powder
Regulatory AUM: $340M
Funds with fundraising evidence: 0derived
Investments: 1
Portfolio companies: 1
Investments, 12m: 1
Partner-attributed: 0
People: 4
Investment professionals: 1derived
Co-investors: 0derived
LP relationships: 0
Stated sectors: consumer,mediaas stated by the firm
Stated stages: growth
Latest Form D: Feb 23, 2021
Latest ADV filing: Mar 28, 2024
Website: sonomabrands.com

Funds

Fund	Vintage	Lifecycle	Form D sold	GAV
Sonoma Brands, LLC	2020	Wound down	n/a	$3.5M
Sonoma Feeder, LLC	2020	Wound down	n/a	$614,649
Sonoma Brands Guayaki Co-Invest, L.P.	2019	Mature	n/a	$21.7M
Sonoma Brands III, L.P	2019	Mature	$95.1M	$131M
Sonoma Brands Milkbar Co-Invest, LP	2019	Mature	$4.0M	$5.6M
Sonoma Brands III Select, L.P.	2019	Mature	$7.6M	$10.4M
Sonoma Brands Vwe Co-Invest, L.P.	2019	Mature	n/a	$223,654
Sonoma Brands II, LP	2017	Harvest	$34.0M	$44.3M
Sonoma Brands II Select, LP	2017	Harvest	$750,000	$2.5M

Investments

round size is never this investor's check

Company	State	Stage	Round size	Partner	Attribution	Observed
Drop us a line, say hello.	n/a	n/a	n/a	n/a	Unknown	Sep 12, 2026

Relationships

Employs (4)

→ Kelsey MiniganPersonOperating Partner
factThe subject's own site
→ Keith LevyPersonKeith Levy is an accomplished CPG executive with a career spanning more than 3 decades.
factThe subject's own site
→ Mohammad AminPersonManaging Director & Chief Compliance Officer
Sep 1, 2018 to presentfactForm ADV
→ Jonathan Andrew SebastianiPersonManaging Member
Jul 1, 2017 to presentfactForm ADV

Invested in (1)

→ Drop us a line, say hello.CompanyPortfolio listing
Sep 12, 2026 to presentfactThe subject's own site

Manages (9)

→ Sonoma Brands III Select, L.P.FundPrivate Equity Fund
Mar 26, 2020 to presentfactForm ADV
→ Sonoma Brands, LLCFundPrivate Equity Fund
Mar 26, 2020 to presentfactForm ADV
→ Sonoma Brands Milkbar Co-Invest, LPFundPrivate Equity Fund
Mar 26, 2020 to presentfactForm ADV
→ Sonoma Brands III, L.PFundPrivate Equity Fund
Mar 26, 2020 to presentfactForm ADV
→ Sonoma Feeder, LLCFundPrivate Equity Fund
Mar 26, 2020 to presentfactForm ADV
→ Sonoma Brands II, LPFundPrivate Equity Fund
Apr 3, 2018 to presentfactForm ADV
→ Sonoma Brands II Select, LPFundPrivate Equity Fund
Apr 3, 2018 to presentfactForm ADV
→ Sonoma Brands Vwe Co-Invest, L.P.FundPrivate Equity Fund
Mar 31, 2019 to presentfactForm ADV
→ Sonoma Brands Guayaki Co-Invest, L.P.FundPrivate Equity Fund
Mar 31, 2019 to presentfactForm ADV

Dated events

11 bookkeeping events (roster, classification and holdings changes) folded below

Occurred
Sep 1, 2018
Person joined
Mohammad Amin joined Schedule A of Sonoma Brands as Vice President & Chief Compliance Officer
Form ADVobserved 8 days ago
Occurred
Apr 3, 2018
Adviser's first ADV filing
Sonoma Brands first filed Form ADV (ERA)
Form ADVobserved 8 days ago

Show 11 bookkeeping events

Occurred
Mar 31, 2023
Sonoma Feeder, LLC no longer reported on Form ADV by Sonoma Brands
Occurred
Mar 31, 2023
Sonoma Brands, LLC no longer reported on Form ADV by Sonoma Brands
Occurred
Mar 26, 2020
Sonoma Brands, LLC first reported on Form ADV by Sonoma Brands (Private Equity Fund), GAV $26,940,578
Occurred
Mar 26, 2020
Sonoma Brands III Select, L.P. first reported on Form ADV by Sonoma Brands (Private Equity Fund), GAV $745,408
Occurred
Mar 26, 2020
Sonoma Brands Milkbar Co-Invest, LP first reported on Form ADV by Sonoma Brands (Private Equity Fund), GAV $4,075,853
Occurred
Mar 26, 2020
Sonoma Brands III, L.P first reported on Form ADV by Sonoma Brands (Private Equity Fund), GAV $50,916,911
Occurred
Mar 26, 2020
Sonoma Feeder, LLC first reported on Form ADV by Sonoma Brands (Private Equity Fund), GAV $4,996,385
Occurred
Mar 31, 2019
Sonoma Brands Vwe Co-Invest, L.P. first reported on Form ADV by Sonoma Brands (Private Equity Fund), GAV $3,104,973
Occurred
Mar 31, 2019
Sonoma Brands Guayaki Co-Invest, L.P. first reported on Form ADV by Sonoma Brands (Private Equity Fund), GAV $8,098,488
Occurred
Apr 3, 2018
Sonoma Brands II, LP first reported on Form ADV by Sonoma Brands (Private Equity Fund), GAV $8,545,131
Occurred
Apr 3, 2018
Sonoma Brands II Select, LP first reported on Form ADV by Sonoma Brands (Private Equity Fund), GAV $288,895

Who to call

the organisation, the role and the published line, with the filing or website that published it; revealed to signed-in accounts

The firm's published line

Revealable: 1 business phone (Form ADV), 1 website (Form ADV), 1 work email (firm website) · as of 2026-09-16

Also named here, with no published line of their own (reach them through the firm): Kelsey Minigan (Operating Partner), Keith Levy (Keith Levy is an accomplished CPG executive with a career spanning more than 3 decades.), Mohammad Amin (Managing Director & Chief Compliance Officer), Jonathan Andrew Sebastiani (Managing Member).

Who to call is the organisation, the person's role and the line they published themselves: a business phone, office address, website or profile link from Form ADV, Form 13F or their own website, with that source named on every value. The counts above are what a reveal returns; a personal email is rarely published, so most reveals are the firm's line. Never data bought from a provider, never anything personal. Reveals by plan

Provenance

Graph: Venture Capital
Canonical id: dfx:vc:0b7e22a4-fb7e-4c6e-872d-b3955146ab9c
First observed: Sep 12, 2026
Last observed: Sep 17, 2026 3 days ago
Source families: Federal regulator filings, Firm and issuer disclosures
2 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

Sonoma Brands Capital

Venture Capital

Sonoma, CA

This is the graph view. The full profile, with its team, deals and sources, is on Venture Capital.Open the full profile →

Search this name across graphsid dfx:vc:0b7e22a4-fb7e-4c6e-872d-b3955146ab9c

Data as of Sep 17, 2026 (this record's last observation) from federal regulator filings, firm and issuer disclosures. Page built Sep 21, 2026, 5:44 AM UTC and rebuilt at most every 15 minutes.

Fund

Vintage

Lifecycle

Form D sold

GAV

LPs

Sonoma Brands, LLC

2020

Wound down

n/a

$3.5M

Sonoma Feeder, LLC

2020

Wound down

n/a

$614,649

Sonoma Brands Guayaki Co-Invest, L.P.

2019

Mature

n/a

$21.7M

Sonoma Brands III, L.P

2019

Mature

$95.1M

$131M

Sonoma Brands Milkbar Co-Invest, LP

2019

Mature

$4.0M

$5.6M

Sonoma Brands III Select, L.P.

2019

Mature

$7.6M

$10.4M

Sonoma Brands Vwe Co-Invest, L.P.

2019

Mature

n/a

$223,654

Sonoma Brands II, LP

2017

Harvest

$34.0M

$44.3M

Sonoma Brands II Select, LP

2017

Harvest

$750,000

$2.5M

Company

State

Stage

Round size

Partner

Attribution

Observed

Drop us a line, say hello.

n/a

Unknown

Sep 12, 2026