The General · Acquirers & operators

An off-market pipeline that builds itself
and the owner outreach to match.

It sources founder-owned targets, watches for succession and distress signals, builds the dossier, and runs owner outreach, so your funnel is always full and warm.

Get your General, $499/mo See how it works

your deal-sourcing operator · all capabilities incl. phone & voice · cancel anytime

You, just now

Build me an off-market pipeline in HVAC.

✦The GeneralMissionOn it.

Sourced 25 founder-owned targets

Flagged the succession signals

Drafted owner outreach, held for your OK

Delegate the outcome. It does the work and holds every send for you.

What it runs for you

An operator for acquirers & operators, not a tool.

You tell your General the goal. It activates the right departments, does the work, and reports what it did, what it found, and what is next, while you stay in charge.

Off-market target sourcing

Builds a live list of founder-owned targets matched to your thesis, sector, and size.

Owner & succession signals

Monitors for the signs an owner is preparing to transact, and surfaces them early.

Single-target dossiers

Ownership, financial shape, succession posture, and the approach vector on any one target.

Owner outreach

Runs the approach and the follow-up sequence to owners and intermediaries, in your voice.

Pipeline tracking

Keeps the deal pipeline current and tells you where every conversation stands.

Set it once, it runs on its own

Put the recurring work on autopilot.

Give your General a job to keep doing and it runs it on a standing routine, no prompting, no per-run fees. Every run drops fresh, net-new findings in your inbox, held for your approval.

Weekly new-target sourcingSuccession-signal alertsOwner outreach sequencesMonthly market map

Your org On duty

Departments staffed for acquirers & operators

Activated automatically from your goal

Sales

Operations

Finance

~$0

added per autopilot run

included in your
membership

How it works

A company, working, within the hour.

Delegate the outcome

Tell your General the goal in plain words, by chat or by phone. No prompts to engineer.

It staffs and works

The right departments draft and build the work in your own tools, your inbox, CRM, domain, and calendar.

You approve

Nothing leaves without your one-tap OK. Drafts-only, approve-each, or auto-send, you decide.

Get your time back

It reports what it did and what is next, every day. You run the business instead of the busywork.