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What matters now
- $0.7M to $2.8Mprobable EBITDA
Probable EBITDA $0.7M to $2.8M on revenue of $8.5M to $15.6M, estimated from 71 employees.
Inside the $1M to $15M EBITDA range most independent sponsors state they buy.
InferenceDFX estimate from headcount on Form 5500, 45% confidence - 59dealability of 100
Why it fits: operating tenure +7.7, 8 years since earliest plan effective date (floor on age); sector demand +15, business services: sponsor demand index 1.00 (anonymised market prior); workforce stability +2.1, $41,505 retirement assets per participant suggests a long-tenured workforce.
The largest contributions to its dealability score, each with the fact it rests on.
DerivedDFX score, 13 Sep 2026 - 53data confidence of 100
How sure the record is: 2 independent sources; latest effective observation 12 Sep 2026; size estimate at 45% confidence.
How much of this page rests on independent sources rather than on our estimates.
Measuredcount of sources and dates on the record
Business services (Advertising marketing) employer in Madison, CT, with 98 benefit plan participants on its latest filing, and a benefit plan in place since 2019. No website description has been captured yet.
- +34S•••••••••Estimate••• Locked
- +7.7O•••••••••Fact••• Locked
- +2.1W•••••••••Inference••• Locked
- +15S•••••••••Inference••• Locked
- +10M•••••••••M•••••••••Inference••• Locked
- Probable revenue
- $8.5M to $15.6M Estimate
- Probable EBITDA
- $682,000 to $2.8M Estimate
- Workforce proxy
- 98 plan participants
- Estimate computed on
- 71 employees, the headcount the size estimate used
- Method
- employees x sector revenue/employee band x sector EBITDA margin band
- Confidence
- 45%
- +30S•••••••••Fact2 independent source(s)
- +9.4F••••••••Factlatest effective observation 2026-09-12
- +13.5S•••••••••Estimate••• Locked
No dated events on file.
No named leader on the record yet: the company's site did not list one where we read it.
- Founded
- benefit plan since Jan 1, 2019 (age floor 7 years)
- Ownership
- not observed
- Plans on file
- 1
| Predicate | Value | Class | Effective | Source | Evidence |
|---|---|---|---|---|---|
| Active participants | 71 | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Ebitda band | $1.7M | Estimate | 2026-09-12 | DFX model output (scores, estimates, matches) no URL | ••• Locked |
| Ebitda band | $1.7M | Estimate | 2026-09-11 | DFX model output (scores, estimates, matches) no URL | ••• Locked |
| Hq location | Madison, CT | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Naics code | 541800 | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Plan assets eoy usd | $2.9M | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Plan assets eoy usd | $2.1M | Fact | 2023-01-01 | DOL EFAST2 Form 5500 datasets | |
| Plan assets eoy usd | $1.5M | Fact | 2022-01-01 | DOL EFAST2 Form 5500 datasets | |
| Plan count | 1 | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Plan effective date earliest | 2019-01-01 | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Plan participants | 98 | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Plan participants | 101 | Fact | 2023-01-01 | DOL EFAST2 Form 5500 datasets | |
| Plan participants | 85 | Fact | 2022-01-01 | DOL EFAST2 Form 5500 datasets | |
| Subsector | Advertising marketing | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets | |
| Vertical | Business services | Fact | 2024-01-01 | DOL EFAST2 Form 5500 datasets |