Researched by a General · 14 August 2026
25 UK Investor Targets: Early-Stage Food, Drink, Sports Drinks, Shots & Supplements
The brief was: investors interested in early-stage food and drink, sports drinks, shots, supplements, UK, investors.
25
companies, each with its evidence
25
contact routes found, not published here
This is the map, not the contact sheet. The named person at each company, their verified email and their phone number went to whoever commissioned the research and are deliberately not on this page. Everything below is companies and public evidence.
01**JamJar Investments**
**A**, most on-thesis early consumer fund in the UKWhat they do (one line)
Consumer VC run by the Innocent Drinks founders
Location
London
Size / stage signal (basis)
£500k, £3m, seed/Series A; £100m Fund II inc. £48m from British Business Bank (profile data)
Why it fits + evidence
Early-stage food & drink is the core thesis; portfolio spans drinks and health/wellness
02**Five Seasons Ventures**
**A**, food & drink + supplements is the whole fundWhat they do (one line)
Pan-European food-tech / consumer-brands VC
Location
Paris (pan-EU incl. UK)
Size / stage signal (basis)
€2-10m, seed, Series B; Fund II €180m (2021)
Why it fits + evidence
Portfolio = Dash Water, Air Up, Artah supplements, Her One supplements
03**Eka Ventures**
**A**, fresh capital, active buyer, health thesisWhat they do (one line)
Early-stage UK consumer-tech impact VC (health, wellbeing, sustainability)
Location
London
Size / stage signal (basis)
£500k, £3m, pre-seed/seed; €91.5m Fund II closed Apr 2026
Why it fits + evidence
Consumer healthcare + wellbeing is a named theme
04**Btomorrow Ventures (BTV)**
**A**, named functional-drink thesis; caveat: corporate/BATWhat they do (one line)
BAT's corporate VC; functional drinks & snacks focus
Location
London
Size / stage signal (basis)
Seed, Series A+; £350m across two funds; new £200m fund Dec 2024
Why it fits + evidence
"Functional Drinks & Snacks / Wellbeing & Stimulation" is a stated target; portfolio incl. Moment, Feel
05**The Craftory**
**A**, supplements named; pitch earliest-but-strongestWhat they do (one line)
Cause-driven CPG investment house
Location
London / San Francisco
Size / stage signal (basis)
Series A, growth; ~$550m house
Why it fits + evidence
Names vitamins, supplements & better-for-you food as target categories
06**Pentland Ventures**
**A**, sports + nutrition mandate maps to sports drinks/supplementsWhat they do (one line)
Venture arm of Pentland Group (Speedo, Berghaus, Endura) backing "eat, live, move better" brands
Location
London
Size / stage signal (basis)
£1m, £5m, seed, Series B (dmg guide)
Why it fits + evidence
Explicitly backs nutrition and sports/fitness brands; portfolio incl. Love Corn, Misfits, Ocean Bottle
07**DMG Ventures**
**A**, active seed cheques into functional drinks + supplementsWhat they do (one line)
Daily Mail Group's consumer VC; media-for-equity
Location
London (2 Derry St / Northcliffe House)
Size / stage signal (basis)
Late-seed to Series A; ~£50m fresh capital 2026 (industry list)
Why it fits + evidence
Backed functional-drink brand TRIP; recent deals incl. Lucky Energy, Final Boss Sour, Equi London supplements
08**V3 Ventures**
**A**, early consumer food/health, writes real cheques nowWhat they do (one line)
Verlinvest-backed consumer VC (food, health, beauty, lifestyle)
Location
London
Size / stage signal (basis)
$1-5m, pre-Series A/Series A; ~€100m strategy
Why it fits + evidence
Backs consumer food & lifestyle brands; co-led SURI, backs Holy (functional drink)
09**Veg Capital / Sentient Ventures**
**B**, early food, but narrow to plant-based/alt-proteinWhat they do (one line)
Not-for-profit + venture funds for plant-based / alt-protein food
Location
UK (London / York)
Size / stage signal (basis)
Angel, Seed, Series A; Sentient £30m vehicle
Why it fits + evidence
Early-stage food; relevant if your brands are plant-based drinks/supplements
10**Beringea (ProVen VCTs)**
**B**, slightly later (£1m+ turnover) but proven drinks backerWhat they do (one line)
Transatlantic VC managing the ProVen VCTs
Location
London (Charter House, 55 Drury Lane)
Size / stage signal (basis)
£1-10m initial, typically Series A/B into ~£1m+ turnover cos; ~$900m AUM
Why it fits + evidence
Portfolio includes Dash Water; consumer is a named sector
11**Piper**
**B**, growth-stage; keep for brands past ~£5m salesWhat they do (one line)
Specialist consumer-brand growth investor
Location
London (Notting Hill)
Size / stage signal (basis)
£5m, £25m tickets, sales £5m, £50m
Why it fits + evidence
Backed Wild Nutrition (supplements); deep consumer/F&B expertise
12**SFC Capital**
**B**, true early cheques + tax-efficient angel networkWhat they do (one line)
UK's most active seed / SEIS-EIS investor & angel network
Location
London
Size / stage signal (basis)
~£200k, £500k cheques; 100+ deals a year; 500+ angels
Why it fits + evidence
Invests across food & beverage / consumer products at the earliest stage
13**Mission Ventures**
**B**, F&D-only, but small cheques / healthier-food tiltWhat they do (one line)
Food & drink accelerator + angel network + Good Food Fund
Location
London
Size / stage signal (basis)
Equity-free grants up to £15k + fund access via Ascension Ventures
Why it fits + evidence
100% food & drink; sees 1,500+ F&D innovations a year
14**Fuel Ventures**
**B**, proven supplement backer, generalist tech tiltWhat they do (one line)
Early-stage seed / growth EIS fund, London
Location
London
Size / stage signal (basis)
Seed to growth; EIS fund (industry list)
Why it fits + evidence
Led supplements startup Feel's $6.2m round
15**Pembroke VCT**
**B**, consumer VCT, F&D within scopeWhat they do (one line)
Consumer-focused VCT (food, drink, lifestyle)
Location
London
Size / stage signal (basis)
Seed, Series B; VCT
Why it fits + evidence
Consumer/lifestyle mandate incl. F&D; portfolio incl. Tala
16**Octopus Ventures**
**C**, capable but generalist; F&D not the headlineWhat they do (one line)
One of Europe's largest VC teams; generalist with consumer deals
Location
London
Size / stage signal (basis)
~£1m seed / ~£4m Series A (industry estimate); ~£1bn AUM
Why it fits + evidence
Diverse portfolio with recognisable food & beverage brands
17**Green Angel Syndicate**
**C**, early + angel, but climate lens narrows fitWhat they do (one line)
UK's largest climate-focused angel network (350+ members)
Location
UK
Size / stage signal (basis)
Angel cheques; 350+ members
Why it fits + evidence
Backs early climate/sustainable startups; relevant for sustainable drinks/supplements
18**Unilever Ventures**
**C**, strategic; leans beauty/wellbeing over drinksWhat they do (one line)
CVC of Unilever; next-gen health & wellbeing brands
Location
London
Size / stage signal (basis)
Early to growth
Why it fits + evidence
Invests in health/wellbeing consumer brands (Lemme, Dose)
19**Freston Ventures**
**C**, growth, not early; keep for later roundsWhat they do (one line)
Consumer growth-equity (Sir Charles Dunstone)
Location
London
Size / stage signal (basis)
Growth equity
Why it fits + evidence
Consumer-focused, backs food/retail (Five Guys UK, ME+EM)
20**Ascension Ventures**
**C**, early + F&D, but healthier-children's-food remitWhat they do (one line)
Impact/early VC managing the Good Food Fund
Location
London
Size / stage signal (basis)
~£1.5-1.8m fund; early
Why it fits + evidence
Manages the healthier food & drink Good Food Fund
21**Vaultier7**
**C**, health & wellness fit; leans beauty/personal careWhat they do (one line)
Female-led specialist fund: health & wellness, beauty, lifestyle
Location
London
Size / stage signal (basis)
Seed, Series B; 2 funds
Why it fits + evidence
Health & wellness is a named vertical (adjacent to supplements)
22**Verlinvest**
**C**, growth-stage; too late for early, but track for follow-onWhat they do (one line)
Evergreen consumer growth investor (Oatly, Vita Coco backer)
Location
London
Size / stage signal (basis)
Growth / platform; €2bn+ AUM
Why it fits + evidence
Backs category-defining drinks brands (Vita Coco, Oatly)
23**Felix Capital**
**C**, brand-led consumer; F&D only occasionallyWhat they do (one line)
Digital-lifestyle consumer VC
Location
London
Size / stage signal (basis)
Seed, growth
Why it fits + evidence
Wants digital lifestyle + brand narrative consumer plays
24**Northstar Ventures**
**C**, health-adjacent; North East focus narrows itWhat they do (one line)
Regional early/growth VC (climate tech + healthy ageing)
Location
Newcastle
Size / stage signal (basis)
Early and later stage
Why it fits + evidence
"Healthy ageing" theme overlaps supplements/functional nutrition
25**Worth Capital**
**C**, genuinely early cheques, but small and competition-gatedWhat they do (one line)
SEIS/EIS early-stage fund sourced via startup competitions
Location
UK
Size / stage signal (basis)
~£100k, £250k initial + follow-on
Why it fits + evidence
Backs early UK consumer/F&D startups; tax-efficient
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