DFX Intelligence
Private Equity Intelligence
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Firms / W•••••••• C•••••• L••
W•••••••• C•••••• L••
Buyout firm · probableLower middle marketSt. Louis, MOw••••••••.comSEC registered investment adviser
WILsquare Capital is a St. Louis-based private equity firm focused on acquiring and growing lower-middle market businesses in the Midwest and Southern U.S., with an emphasis on business services, niche manufacturing, distribution and technology companies.
Classification
- Class
- Buyout firmprobable, confidence 80%
- Basis
- own website statement
- Size band
- Lower middle marketdefined by: proxy: $0.13bn Private Equity Fund GAV on the Form ADV filed 2024-03-25
Classification history (2)
- Sep 15, 2026Buyout firm (probable, 80%, cls-pe-2)own website statement“WILsquare Capital is a private equity firm formed for these unique businesses with these distinct challenges.”w••••••••.com
- Sep 13, 2026Buyout firm (confirmed, 85%, cls-pe-1)R6: 2 of 2 distinct vehicles are sworn Private Equity Funds; 2 reported gross assets on a filing in 2022 or later
Regulatory footprint (Form ADV)
- Adviser type
- registered investment adviser
- Form ADV filings
- Apr 26, 2018 to Mar 25, 2024
- RAUM
- $181Mregulatory assets under management of the adviser; not dry powder, not a fund size
- PE funds, latest filing
- 2
- PE fund GAV, latest filing
- $130Mreported gross assets (Form ADV), not fund size
- All private fund GAV
- $130Mevery private fund type, latest filing
- 2024 PE fund GAV
- $130Msum over funds typed Private Equity Fund with a 2024 or later as-of date
- PE share of funds, lifetime
- 100%
- Fund type mix
- filed 2024-03-25, latest gav Private Equity Fund $130M, latest counts Private Equity Fund 2, lifetime distinct Private Equity Fund 2
- Employees
- 11
- Headquarters
- St. Louis, MO
- Office address
- THREE CITY PLACE DRIVE, SUITE 1090, St. Louis, MO, 63141
- Business phone
- 314-925-7650
Stated criteria beside observed behaviour
18 observed deals
Stated by the firm
- Sectors
- not stated or not yet read
- Geography
- United States, Midwest
- Revenue
- not stated or not yet read
- EBITDA
- $3.0M to $10.0M
- Enterprise value
- not stated or not yet read
- Equity check
- not stated or not yet read
- Control
- not stated or not yet read
- Thesis
- not stated or not yet read
Observed from deals on record
- roles
- add on 1, unknown 17, platform 1
- period
- to 2026-07-01, from 2023-12-15, undated holdings 16, dated observations 5
- window
- last 2026-07-01, first 2023-12-15
- control
- control 2, unknown 17
- companies
- 18
- geography
- count 1, share 0.056, value IN
- investments
- 19
- seller kinds
- transactions
- 2
- cadence by year
- 2023 platforms 1, 2026 add ons 1
- platform add on
- add ons 1, platforms 1, add ons per platform unknown
- sector known for
- 8
- disclosed value usd
- n 0
- sector distribution
- count 4, share 0.222, value specialty distribution, examples Ohio Paint Supply, Automotive Color & Supply, Cartwright Distributing, Inc., Walcro, LLC, count 2, share 0.111, value business services, examples Accelerated Digital Media, LLC, OuterBox Solutions, LLC, count 2, share 0.111, value industrial manufacturing, examples Screenflex Portable Room Dividers, LLC, Versare Solutions, LLC
- holding period years
- n 0
- repeat counterparties
- subsector distribution
- count 2, share 0.111, value advertising marketing, examples Accelerated Digital Media, LLC, OuterBox Solutions, LLC, count 2, share 0.111, value miscellaneous manufacturing, examples Screenflex Portable Room Dividers, LLC, Versare Solutions, LLC, count 1, share 0.056, value chemical wholesale, examples Ohio Paint Supply, count 1, share 0.056, value motor vehicle parts wholesale, examples Automotive Color & Supply, count 1, share 0.056, value misc durable wholesale, examples Cartwright Distributing, Inc., count 1, share 0.056, value lumber construction wholesale, examples Walcro, LLC
18 companies on the graph (2 transactions); most in specialty distribution (4); 1 platforms and 1 add-ons; observed 2023 to 2026
Funds
2 on record
| Fund | Vehicle | Vintage | Reported gross assets (Form ADV), not fund size | GAV by year | Form D sold | Lifecycle |
|---|---|---|---|---|---|---|
| W•••••••• C•••••• P••••••• F••• I•• L••• ADV: Private Equity Fund | Buyout fund | 2020 first reported on Form ADV | $128M as of Mar 25, 2024 | no Form D | Active deployment | |
| W•••••••• C•••••• P••••••• F••• I• L••• ADV: Private Equity Fund | Buyout fund | unknown | $2.2M as of Mar 25, 2024 | no Form D | Harvest |
Team
7 current, 0 former
Managing partner (2)
- B••• W••••••• · Managing Partner · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- W•••••• L• W••••••• · Managing Partner · since May 1, 2015 SEC Form ADV filing data 2011 to 2024 (Schedule D 7.B.(1) private funds, Schedules A/B, 1.I websites)
Partner (4)
- J••• R••••••• · Managing Director · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- J••• R••••••• · Managing Director · start date unknown Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)
- J•••• G• W•••••• · Partner · since May 1, 2015 SEC Form ADV filing data 2011 to 2024 (Schedule D 7.B.(1) private funds, Schedules A/B, 1.I websites)
- J•••• W•••••• · Partner · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
Platform (1)
- K•••• A•• K••••••••• · Chief Compliance Officer & Controller · since Feb 1, 2017 SEC Form ADV filing data 2011 to 2024 (Schedule D 7.B.(1) private funds, Schedules A/B, 1.I websites)
Portfolio
19 relationships, 1 platforms, 1 add-ons
Transactions
2 on record
| Date | Type | Target | This firm’s role | Source |
|---|---|---|---|---|
| Jul 1, 2026 | Add-on acquisition | O••• P•••• S••••• | Sponsor (confirmed) | prnewswire.com |
| Dec 15, 2023 | Platform acquisition | A••••••••• C•••• • S••••• | Sponsor | mmfcapital.com |
Placement agents, lenders, advisers and co-investors
1 relationships
Lenders (1)
- M•••••• M•••••••• F•••• 1 shared · one time · last Dec 15, 2023
LP commitments
0 disclosed
No LP commitment collected yet. An LP edge needs a public disclosure with a quote, such as a pension plan’s report or an announcement naming the LP.
Events
1 most recent
- Apr 26, 2018W•••••••• C•••••• L•• first filed Form ADV in the extract (ERA)
Across the graphs
W•••••••• C•••••• L•• is the same institution as 3 records in Venture Capital, Independent Sponsors and RIA and Wealth.
Venture Capital1Independent Sponsors1RIA and Wealth1
Which record it is in each graph, what it is called there, and what the two were joined on. The Data Factory holds all nine graphs and the identity layer between them.
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