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Firms / M••••••• P•••••••

M••••••• P•••••••

Growth equity · probableMiddle marketAustin, TXm•••••••••.comSEC registered investment adviser

M••••••• is trusted by bootstrapped founders to help their software companies scale, grow and become market leaders.

Classification
Class
Growth equityprobable, confidence 80%
Basis
own website statement
Size band
Middle marketdefined by: proxy: $2.33bn Private Equity Fund GAV on the Form ADV filed 2024-04-08
Classification history (2)
  1. Sep 15, 2026
    Growth equity (probable, 80%, cls-pe-2)
    own website statement
    “M••••••• P••••••• is a growth equity firm investing in”
    m•••••••••.com
  2. Sep 13, 2026
    Buyout firm (confirmed, 85%, cls-pe-1)
    R6: 13 of 13 distinct vehicles are sworn Private Equity Funds; 11 reported gross assets on a filing in 2022 or later
Regulatory footprint (Form ADV)
Adviser type
registered investment adviser
Form ADV filings
Feb 14, 2012 to Apr 8, 2024
RAUM
$2.3Bregulatory assets under management of the adviser; not dry powder, not a fund size
PE funds, latest filing
10
PE fund GAV, latest filing
$2.3Breported gross assets (Form ADV), not fund size
All private fund GAV
$2.3Bevery private fund type, latest filing
2024 PE fund GAV
$2.3Bsum over funds typed Private Equity Fund with a 2024 or later as-of date
PE share of funds, lifetime
100%
Fund type mix
filed 2024-04-08, latest gav Private Equity Fund $2.3B, latest counts Private Equity Fund 10, lifetime distinct Private Equity Fund 13
Employees
58
Headquarters
Austin, TX
Office address
500 WEST 5TH STREET, SUITE 1100, Austin, TX, 78701
Business phone
512-772-2260
Stated criteria beside observed behaviour
66 observed deals
Stated by the firm
Sectors
software
Geography
not stated or not yet read
Revenue
not stated or not yet read
EBITDA
not stated or not yet read
Enterprise value
not stated or not yet read
Equity check
not stated or not yet read
Control
not stated or not yet read
Thesis
A growth equity partnership with M••••••• was absolutely the sweet spot for us to attain the capital we needed to continue to invest in running and growing ProShop, as well as the domain experience in every aspect of the business that we needed to get better at.”
Observed from deals on record
roles
unknown 66
period
to unknown, from unknown, undated holdings 66, dated observations 0
window
last unknown, first unknown
control
unknown 66
companies
66
geography
investments
66
seller kinds
transactions
0
cadence by year
platform add on
add ons 0, platforms 0, add ons per platform unknown
sector known for
51
disclosed value usd
n 0
sector distribution
count 39, share 0.591, value software, examples Business Management Software for Moving Services Dallas, TX Current, Software for Heavy Duty Repair Shops Phoenix, AZ Current, Facilities Management SaaS Solution Mullica Hill, NJ Current, Business Management Software for Fitness Studios Denver, CO Former, count 3, share 0.045, value healthcare it, examples Healthcare Software Solutions and Analytics Charlotte, NC Former, Legal Practice Management Software Dallas, TX Current, Practice Management Software for Chiropractors Atlanta, GA Current, count 2, share 0.03, value business services, examples Electronic Payments for Property Management San Diego, CA Former, Wireless Products Insurance Services Atlanta, GA Former, count 2, share 0.03, value healthcare services, examples Veterinary Practice Management Software Doylestown, PA Current, Post-Acute Services Walnut Creek, CA Former, count 1, share 0.015, value consumer services, examples Barre-based Fitness Studio Franchise San Francisco, CA Former, count 1, share 0.015, value financial services, examples Payment Solutions for Government Entities Kennesaw, GA Former, count 1, share 0.015, value specialty distribution, examples Heavy Equipment Dealer Management Software Anchorage, AK Current, count 1, share 0.015, value industrial services, examples Fire and Life Safety Compliance Software Pocatello, ID Current
holding period years
n 0
repeat counterparties
subsector distribution
count 39, share 0.591, value software, examples Business Management Software for Moving Services Dallas, TX Current, Software for Heavy Duty Repair Shops Phoenix, AZ Current, Facilities Management SaaS Solution Mullica Hill, NJ Current, Business Management Software for Fitness Studios Denver, CO Former, count 3, share 0.045, value healthcare it, examples Healthcare Software Solutions and Analytics Charlotte, NC Former, Legal Practice Management Software Dallas, TX Current, Practice Management Software for Chiropractors Atlanta, GA Current, count 1, share 0.015, value property management, examples Electronic Payments for Property Management San Diego, CA Former, count 1, share 0.015, value insurance agencies brokerage, examples Wireless Products Insurance Services Atlanta, GA Former, count 1, share 0.015, value fitness recreation, examples Barre-based Fitness Studio Franchise San Francisco, CA Former, count 1, share 0.015, value financial services, examples Payment Solutions for Government Entities Kennesaw, GA Former, count 1, share 0.015, value veterinary, examples Veterinary Practice Management Software Doylestown, PA Current, count 1, share 0.015, value machinery equipment wholesale, examples Heavy Equipment Dealer Management Software Anchorage, AK Current

66 companies on the graph (0 transactions); most in software (39); no dated observations

Funds
13 on record
FundVehicleVintageReported gross assets (Form ADV), not fund sizeGAV by yearForm D soldLifecycle
M••••••• G• S••• L•••
ADV: Private Equity Fund
buyout or unlabelled2024
first reported on Form ADV
$48.5M
as of Apr 8, 2024
no Form DUnknown
M••••••• P••••••• E•••••••• F••• V•• L•••
ADV: Private Equity Fund
Feeder or parallel2023
first reported on Form ADV
$40.5M
as of Apr 8, 2024
no Form DUnknown
M••••••• P••••••• V•• L•••
ADV: Private Equity Fund
buyout or unlabelled2022
first reported on Form ADV
$963M
as of Apr 8, 2024
no Form DUnknown
M••••••• 3•• H•••••••• L•••
ADV: Private Equity Fund
buyout or unlabelled2022
first reported on Form ADV
$132M
as of Apr 8, 2024
no Form DUnknown
M••••••• P••••••• V• L•••
ADV: Private Equity Fund
buyout or unlabelled2020
first reported on Form ADV
$734M
as of Apr 8, 2024
no Form DActive deployment
M••••••• P••••••• E•••••••• F••• V• L•••
ADV: Private Equity Fund
Feeder or parallel2020
first reported on Form ADV
$27.2M
as of Apr 8, 2024
no Form DActive deployment
M••••••• I•••••••• P••••••• L••
ADV: Private Equity Fund
buyout or unlabelled2019
first reported on Form ADV
$2.4M
as of Apr 8, 2024
no Form DMature
M••••••• P••••••• I•• L•••
ADV: Private Equity Fund
buyout or unlabelled2016
first reported on Form ADV
$246M
as of Apr 8, 2024
no Form DHarvest
M••••••• C••••••••• I••• L•••
ADV: Private Equity Fund
Co-investment vehicle2016
first reported on Form ADV
$3.0M
as of Apr 8, 2024
no Form DHarvest
E••••••••• C••••••••• L•
ADV: Private Equity Fund
Co-investment vehicle2016
first reported on Form ADV
$1,170
as of Aug 1, 2016
no Form DWound down
M••••••• P••••••• I••• L•••
ADV: Private Equity Fund
buyout or unlabelled2013
first reported on Form ADV
$135M
as of Apr 8, 2024
no Form DHarvest
M••••••• P••••••• I•• L•••
ADV: Private Equity Fund
buyout or unlabelledunknown$11.5M
as of Apr 28, 2022
no Form DWound down
M••••••• P•••••••• L•••
ADV: Private Equity Fund
buyout or unlabelledunknown$2.5M
as of Nov 1, 2021
no Form DWound down
Team
92 current, 5 former
Partner (17)
Vice president (14)
Associate (6)
Operating partner (1)
Business development (1)
Investor relations (1)
Platform (31)
Other (13)
5 former (kept with end dates)
Portfolio
66 relationships, 0 platforms, 0 add-ons
CompanyRoleStatusInvestedHeldPartnerSource
••••••• E••••• I•••••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
A• H••••••••• S••• C•••••• F•••••••• T• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
A••••••• P•••••••• S••••••• C••••••••• C• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
B•• S•••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
B••••••••• F•••••• S••••• F•••••••• S•• F••••••••• C• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
B••••••• M••••••••• a•• A••••••••• S••••••• f•• H•••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
B••••••• M••••••••• S••••••• f•• F•••• S••••••• A•••••• T• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
B••••••• M••••••••• S••••••• f•• F•••••• S•••••• D•••••• C• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
B••••••• M••••••••• S••••••• f•• M••••• S••••••• D•••••• T• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
B••••••• M••••••••• S••••••• f•• P••• S•••••• C••••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
C••••••••• S•••• • O••••••••• P••••••• S••••••• P••••••••• C• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
C••••••••• S••••• C•••• S••••••• E• S••••••• C• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
C••• M••••••••• S••••••• f•• R•••••• a•• P••••• S•••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
C••••••••• L••••••••• S••••••• C••••••••• M• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
C••••••••• S••••••• f•• F•••••••• I••••••••• C•••• P•••• T• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
C••••••••• S••••••• S••••••• f•• F•••••• B••••••••• T• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
C••••••••• P••• R••• a•• B•••••• S•••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
C••••••••• a•• C••••••••• M••••••••• S••••••• A••••••• G• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
e•••••••• a•• L••• S••••••• C•••••• L••••••••• C• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
E••••••••• P••••••• f•• P••••••• M••••••••• S•• D••••• C• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
E•• S••••••• f•• M•••• F•••••••• a•• F••••••••• S••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
F••••••••• M••••••••• S••• S••••••• M•••••• H•••• N• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
F••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
F••• a•• L••• S••••• C••••••••• S••••••• P••••••••• I• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
H••••••••• S••••••• S•••••••• a•• A•••••••• C••••••••• N• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
H•••••••• I•Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
H•••• E•••••••• D••••• M••••••••• S••••••• A••••••••• A• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
H••• a•• C••••••••• S••••••• S••••••• G•••••••• C• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
H••• S••••••• S••••••• L•••• U• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
I••••••••• S••••••• f•• F•••••••• I••••••• S•• F••••••••• C• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
I••••••••• G••••••••• T••••••••• a•• S••••••• H••••••• T• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
L••••••• I••••••••• M••••••••• S••••••• A•••••• T• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
L•• E••••••••• D••• N•••••• W••••• C••••• C• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
L•••• P••••••• M••••••••• S••••••• D•••••• T• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
P•••••• S•••••••• f•• G••••••••• E••••••• K•••••••• G• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
P•••• E••••••••• a•• F••••• S••••••••• P••••••• O•••••••• K• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
P••••••••• S••••••• W••••• C••••• C• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
P••••••• M••••••••• S••••••• f•• C••••••••• A••••••• G• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
P•••••• • S••••• M••••••••• S••••••• f•• S•••••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
P••••••• M••••••••• S••••••• E•••••• F• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
P••••••• M••••••••• S••••••• f•• M••••••••• P••••• T• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
P••••••• o• P••••••••• L••••••• S••••••• M•••••• V• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
P••••••• o• R•••••• M••••••••• S••••••• S•• L••••• M• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
R•••• G•••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
S••••••• S••••••• S•••••••• C••••••••• F• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
S••••• H••••••••• S•••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
S••••••••• T••••••••• L•••••• M• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
S••••• O••••••••• S••••••• C••••••••• N• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
S••••••• f•• C••••••••• L•••••••• D•••••• T• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
S••••••• f•• E••••••••• •••• I••••••• S••• R•••••• M• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
S••••••• f•• F•••• S•••••• B••••••••• M•••••••• T• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
S••••••• f•• F••• I••••••••• C•••••••• T•••• N• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
S••••••• f•• H••••••••• O••••••••• R••••••••• N• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
S••••••• f•• H•••• D••• R••••• S•••• P••••••• A• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
S••••••• f•• I• o••••••••• R••••• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
S••••••• f•• L••••• W•••• a•• R••••••• B•••••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
S••••••• f•• M•••••• S•••• B••••••••• W• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
T••••• M••••••••• S•••••••• f•• S••••• D••••••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
T••••••••• D••••• O••••• R••••••• S•• F••••••••• C• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
T••••••• M••••••••• S••••••• L••• Z•••••• I• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
U• o• C•••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
V••••••••• S••••••• F•••••••• S•• J•••• C• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
V••••••• S•••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
V••••••••• P••••••• M••••••••• S••••••• D••••••••• P• C••••••Role unknownactiveunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
W•••••••• p••••••••• •••• a••••••••• F•••• C•••••• V• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
W••••••• P••••••• I•••••••• S••••••• A••••••• G• F•••••Role unknownexitedunknownunknownunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
Transactions
0 on record
No transaction naming this firm has been collected yet. The deal tape is read from SEC filings and cited announcements.
Placement agents, lenders, advisers and co-investors
0 relationships
No counterparty collected yet. These are counted from transactions that name both this firm and the other party, and from placement agents on this firm’s funds.
LP commitments
0 disclosed
No LP commitment collected yet. An LP edge needs a public disclosure with a quote, such as a pension plan’s report or an announcement naming the LP.
Events
2 most recent
  1. Apr 6, 2026
    M••••••• P•••••••: Private Equity Funds on Form ADV 10 (2024 extract) -> 14 (roster 2026-09-01)
    Pe fund count changedFactSEC Form ADV monthly roster (registered + exempt reporting advisers)
  2. Feb 14, 2012
    M••••••• P••••••• first filed Form ADV in the extract (IA)
    First Form ADV filingFactSEC Form ADV filing data 2011 to 2024 (Schedule D 7.B.(1) private funds, Schedules A/B, 1.I websites)
Across the graphs

M••••••• P••••••• is the same institution as 2 records in Independent Sponsors and RIA and Wealth.

Independent Sponsors1RIA and Wealth1

Which record it is in each graph, what it is called there, and what the two were joined on. The Data Factory holds all nine graphs and the identity layer between them.

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