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Transactions / M•••••••••

CVC and TA to Partner With M••••••••• and Fuel Growth of Global Omnichannel Advertising Platform

Type not statedannouncedannounced Aug 31, 2021Fact
What happened
Target
M•••••••••
Platform
not an add-on on record
Control
unknown
Share acquired
unknown
Industry
unknown
Target location
unknown
Seller kind
unknown
Rollover
unknown
Values, only where disclosed
Enterprise value
Not disclosed
Purchase price
Not disclosed
Equity value
Not disclosed
Target revenue
Not disclosed
Target EBITDA
Not disclosed
Multiple
Not disclosed
Parties and roles
9 named
Buy side
  • C•••• C•••••••Deal partnerconfirmed
    ““M•••••••••, with the recently announced acquisitions of 4C and Flashtalking, has positioned itself as the leader in providing integrated tools and analytics to ensure marketers maximize returns on ad dollars,” said C•••• C•••••••, Partner at CVC, “We have been impressed by what M••••••••• has achie”
  • C•••• B••••••Deal partnerconfirmed
    “C•••• B••••••, Managing Partner at CVC added, “We are committed to building a dynamic customer-facing organization and we strongly believe helping agencies and marketers navigate the increasingly complex digital advertising landscape is critical to success.”
  • C•• C•••••• P•••••••Sponsorconfirmed
    “CVC is a leading private equity and investment advisory firm with a network of 24 offices throughout Europe, Asia and the US, with US$115 billion of assets under management.”
Financing side
  • M•••••••• C•••••• L•••Lenderconfirmed
    “M•••••••• Capital and N••••• provided committed acquisition financing for the transaction.”
  • N•••••Lenderconfirmed
    “M•••••••• Capital and N••••• provided committed acquisition financing for the transaction.”
Advisory side
  • G•••••• P••••••Legal adviserconfirmed
    “G•••••• P•••••• acted as legal advisor for TA.”
  • W•••• • C•••Legal adviserconfirmed
    “W•••• • C••• acted as legal advisor for CVC.”
Side not stated
  • B••• W•••Managementconfirmed
    ““As M••••••••• enters its next phase of growth with CVC and TA, we are doubling down on our global omnichannel advertising platform,” said B••• W•••, CEO at M•••••••••.”
  • M•••••••••Targetconfirmed
    “M•••••••••, the leading global omnichannel advertising platform, today announced an investment from funds advised by C•• C•••••• P••••••• (“CVC”), along with TA Associates (“TA”), who are acquiring the stake in the company held by Vista Equity Partners.”
Evidence
“M•••••••••, the leading global omnichannel advertising platform, today announced an investment from funds advised by C•• C•••••• P••••••• (“CVC”), along with TA Associates (“TA”), who are acquiring the stake in the company held by Vista Equity Partners.”
Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)confidence 80%recorded Sep 17, 2026
CVC and TA to Partner With M••••••••• and Fuel Growth of Global Omnichannel Advertising Pl | Private Equity Intelligence | DFX