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Transactions / V•••••••

S••••• N••••• B••••• Acquires V•••••••

Exit to a strategic buyerclosedannounced May 1, 2025closed Jan 5, 2025Fact
What happened
Target
V•••••••
Platform
not an add-on on record
Control
unknown
Share acquired
unknown
Industry
consumer / brand
Target location
unknown
Seller kind
Sponsor
Rollover
unknown
Values, only where disclosed
Enterprise value
Not disclosed
Purchase price
Not disclosed
Equity value
Not disclosed
Target revenue
Not disclosed
Target EBITDA
Not disclosed
Multiple
Not disclosed
Parties and roles
4 named
Buy side
  • S••••• N••••• B•••••Strategic acquirerconfirmed
    “S••••• N••••• B••••• LLC, a leading portfolio of premium and better-for-you snacks and treats brands, acquired the V•••••••® cookie brand from The J.M. Smucker Co. in an all-cash transaction.”
Sell side
  • C•••••• P••••••• L••Sellerconfirmed
    “A portfolio company of funds managed by C•••••• P••••••• L•• (“CapVest”), S••••• N••••• B••••• is headquartered in Michigan and owns a growing portfolio of leading brands including Kar's Nuts, the #1 branded trail mix snack; S••••• N••••• Snacks, the leader in natural, non-GMO-verified premium snack”
Side not stated
  • V••••• M•••••Managementconfirmed
    “Commenting on the deal, V••••• M•••••, CEO of S••••• N••••• B•••••, said, "We are excited to welcome the V•••••••® brand and team to the S••••• N••••• B••••• family.”
  • V•••••••Targetconfirmed
    “S••••• N••••• B••••• LLC, a leading portfolio of premium and better-for-you snacks and treats brands, acquired the V•••••••® cookie brand from The J.M. Smucker Co. in an all-cash transaction.”
Evidence
“S••••• N••••• B••••• LLC, a leading portfolio of premium and better-for-you snacks and treats brands, acquired the V•••••••® cookie brand from The J.M. Smucker Co. in an all-cash transaction.”
Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)confidence 80%recorded Sep 14, 2026
S••••• N••••• B••••• Acquires V••••••• | Private Equity Intelligence | DFX