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Transactions / Y••••

C•••••••• and Siris-Backed N•••••• D•••••• Acquires Y•••• to Help Customers Get Found Online

Add-on acquisitionclosedadd-onannounced Aug 12, 2021closed Aug 12, 2021Fact
What happened
Target
Y••••
Platform
N•••••• D••••••add-on basis: N•••••• D••••••, a leading web technology provider backed by C•••••••• C•••••• G••••• L••• (together with its affiliates, “C••••••••”), and Siris Capital Group, LLC, has acquired Y••••, the leading search engine optimization (SEO) plugin provider for WordPress.
Control
Control
Share acquired
unknown
Industry
technology / digital
Target location
unknown
Seller kind
unknown
Rollover
unknown
Values, only where disclosed
Enterprise value
Not disclosed
Purchase price
Not disclosed
Equity value
Not disclosed
Target revenue
Not disclosed
Target EBITDA
Not disclosed
Multiple
Not disclosed
Parties and roles
9 named
Buy side
  • J•••• P•••Deal partnerconfirmed
    ““We are delighted to welcome Y•••• to the N•••••• D•••••• family,” said J•••• P•••, Partner, C••••••••, and Tyler Sipprelle, Managing Director at Siris.”
  • N•••••• D••••••Platformconfirmed
    “N•••••• D••••••, a leading web technology provider backed by C•••••••• C•••••• G••••• L••• (together with its affiliates, “C••••••••”), and Siris Capital Group, LLC, has acquired Y••••, the leading search engine optimization (SEO) plugin provider for WordPress.”
  • C•••••••• C•••••• G••••• L•••Sponsorconfirmed
    “N•••••• D••••••, a leading web technology provider backed by C•••••••• C•••••• G••••• L••• (together with its affiliates, “C••••••••”), and Siris Capital Group, LLC, has acquired Y••••, the leading search engine optimization (SEO) plugin provider for WordPress.”
Advisory side
  • R•••••• J•••• L•••Buy-side adviserconfirmed
    “R•••••• J•••• served as financial advisor and S••••• A••••• L•• acted as legal counsel to N•••••• D••••••.”
  • M••••••• • F••••••• L••Legal adviserconfirmed
    “RBC Capital M•••••• served as financial advisor and M••••••• • F••••••• L•• acted as legal counsel to Y••••.”
  • S••••• A••••• L••Legal adviserconfirmed
    “R•••••• J•••• served as financial advisor and S••••• A••••• L•• acted as legal counsel to N•••••• D••••••.”
  • R•• C•••••• M••••••• L••Sell-side adviserconfirmed
    “RBC Capital M•••••• served as financial advisor and M••••••• • F••••••• L•• acted as legal counsel to Y••••.”
Side not stated
  • S••••• R•••••••Managementconfirmed
    ““SEO is a growing need in our customer base and essential to online success, especially as we see more businesses expand their online presence,” said S••••• R•••••••, President and CEO of N•••••• D••••••.”
  • Y••••Targetconfirmed
    “N•••••• D••••••, a leading web technology provider backed by C•••••••• C•••••• G••••• L••• (together with its affiliates, “C••••••••”), and Siris Capital Group, LLC, has acquired Y••••, the leading search engine optimization (SEO) plugin provider for WordPress.”
Evidence
“N•••••• D••••••, a leading web technology provider backed by C•••••••• C•••••• G••••• L••• (together with its affiliates, “C••••••••”), and Siris Capital Group, LLC, has acquired Y••••, the leading search engine optimization (SEO) plugin provider for WordPress.”
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