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Transactions / P••••

TSG C••••••• to Acquire P••••

Platform acquisitionannouncedannounced Jul 22, 2025Fact
What happened
Target
P••••
Platform
not an add-on on record
Control
Control
Share acquired
unknown
Industry
consumer / consumer
Target location
unknown
Seller kind
unknown
Rollover
unknown
Values, only where disclosed
Enterprise value
Not disclosed
Purchase price
Not disclosed
Equity value
Not disclosed
Target revenue
Not disclosed
Target EBITDA
Not disclosed
Multiple
Not disclosed
Parties and roles
10 named
Buy side
  • C•••• S••••• A••••• W••••Deal partnerconfirmed
    “C•••• W••••, Managing Director and Head of New York at TSG C•••••••, added, “Today’s fragrance shopper is looking for more than scent—they’re seeking identity, emotion, and discovery.”
  • H••••• M•••••Deal partnerconfirmed
    ““P••••’s commitment to authenticity, emotional storytelling, and modern scent creation makes it a standout in today’s fast-growing fragrance market,” said H••••• M•••••, Senior Managing Director at TSG C•••••••.”
  • T•• C••••••• P••••••• L•Sponsorconfirmed
    “July 22, 2025 – TSG C•••••••, a leading private equity firm specializing in consumer brands, today announced it has signed a definitive agreement to acquire P••••, a modern fragrance brand recognized for its emotion-led storytelling and accessible positioning.”
Advisory side
  • P•••• P••Legal adviserconfirmed
    “R•••••• J•••• served as the exclusive financial advisor to P•••• and Mintz, Levin, Cohn, Ferris, Glovsky, and P•••• P••. and P••••••••• P.C. served as legal counsel.”
  • P••••••••• P•Legal adviserconfirmed
    “R•••••• J•••• served as the exclusive financial advisor to P•••• and Mintz, Levin, Cohn, Ferris, Glovsky, and P•••• P••. and P••••••••• P.C. served as legal counsel.”
  • R•••• • G••• L••Legal adviserconfirmed
    “R•••• • G••• L•• provided legal counsel to TSG C•••••••.”
  • R•••••• J•••• L•••Sell-side adviserconfirmed
    “R•••••• J•••• served as the exclusive financial advisor to P•••• and Mintz, Levin, Cohn, Ferris, Glovsky, and P•••• P••. and P••••••••• P.C. served as legal counsel.”
Side not stated
  • E•••••••• A•••••Managementconfirmed
    ““TSG C•••••••’s expertise in brands and understanding of the beauty space make them an ideal partner,” said E•••••••• A•••••, CEO of P••••.”
  • C•••••••• L••Managementconfirmed
    ““We’ve always believed fragrance is a deeply personal form of self-expression,” said C•••••••• L••, Creative Director of P••••.”
  • P••••Targetconfirmed
    “TSG C••••••• to Acquire P••••”
Evidence
“TSG C••••••• to Acquire P••••”
Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)confidence 80%recorded Sep 15, 2026
TSG C••••••• to Acquire P•••• | Private Equity Intelligence | DFX