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Transactions / E•••••• R••••

G•••• C•••••• M••••••••• to Acquire E•••••• R••••

Platform acquisitionannouncedannounced Sep 7, 2022Fact
What happened
Platform
not an add-on on record
Control
Control
Share acquired
unknown
Industry
transportation_logistics / logistics
Target location
unknown
Seller kind
Founder
Rollover
unknown
Values, only where disclosed
Enterprise value
Not disclosed
Purchase price
Not disclosed
Equity value
Not disclosed
Target revenue
Not disclosed
Target EBITDA
Not disclosed
Multiple
Not disclosed
Parties and roles
8 named
Buy side
  • S••• P•••••Deal partnerconfirmed
    S••• P•••••, Founding Partner of G••••, said, “We look forward to partnering with E•••••• R••••’s strong management team to continue to bring transformative solutions to key industries that face complex challenges with the rise of streaming, media fragmentation, and content proliferation.
  • G•••• C•••••• M••••••••• L••• (“G••••”), a leading New York-based middle market private equity firm, has announced today that it has signed a definitive agreement to acquire E•••••• R••••, Inc. (“E•••••• R••••” or “ER”) — a founder-led global company specializing in the activation of omnichannel mar
  • G•••• C•••••• M••••••••• L••• (“G••••”), a leading New York-based middle market private equity firm, has announced today that it has signed a definitive agreement to acquire E•••••• R••••, Inc. (“E•••••• R••••” or “ER”) — a founder-led global company specializing in the activation of omnichannel mar
Advisory side
  • L••••••• L••Buy-side adviserconfirmed
    LionTree served as the financial advisor to G••••.
  • K••••••• • E•••• L••Legal adviserconfirmed
    M••••• • C•••••• L•• served as exclusive financial advisor and K••••••• • E•••• L•• served as legal counsel to E•••••• R••••.
  • M••••• • C•••••• L••Sell-side adviserconfirmed
    M••••• • C•••••• L•• served as exclusive financial advisor and K••••••• • E•••• L•• served as legal counsel to E•••••• R••••.
Side not stated
  • T•• C•••••Managementconfirmed
    “E•••••• R•••• is pleased to partner with G•••• to unleash the next chapter of our growth,” said T•• C•••••, CEO of E•••••• R••••.
  • G•••• C•••••• M••••••••• L••• (“G••••”), a leading New York-based middle market private equity firm, has announced today that it has signed a definitive agreement to acquire E•••••• R••••, Inc. (“E•••••• R••••” or “ER”) — a founder-led global company specializing in the activation of omnichannel mar
Evidence
G•••• C•••••• M••••••••• L••• (“G••••”), a leading New York-based middle market private equity firm, has announced today that it has signed a definitive agreement to acquire E•••••• R••••, Inc. (“E•••••• R••••” or “ER”) — a founder-led global company specializing in the activation of omnichannel marketing campaigns and production payroll and accounting solutions for brands, agencies and content producers — through affiliates of G••••’s second institutional fund, G•••• I••••••••• F••• I•• L•••