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Transactions / 2•

2X Secures Strategic Investment from I•••••• Partners to Scale Marketing-as-a-Service Category Leadership

Exit to a strategic buyerannouncedannounced Mar 18, 2025Fact
What happened
Target
2•
Platform
not an add-on on record
Control
unknown
Share acquired
unknown
Industry
business_services / marketing
Target location
unknown
Seller kind
Sponsor
Rollover
unknown
Values, only where disclosed
Enterprise value
Not disclosed
Purchase price
Not disclosed
Equity value
Not disclosed
Target revenue
Not disclosed
Target EBITDA
Not disclosed
Multiple
Not disclosed
Parties and roles
8 named
Buy side
  • I•••••• V•••••• P•••••••Strategic acquirerconfirmed
    “2X, a leader in subscription-based marketing as a service (MaaS), today announced a strategic secondary investment from I•••••• Partners, a global software investor.”
  • D•••• W••••••••Deal partnerconfirmed
    “"At R••••••••, we believe the next generation of service companies is emerging, and 2X is a prime example of that evolution," said D•••• W••••••••, Managing Partner at R••••••••.”
Sell side
  • R•••••••• P••••••• L•Sellerconfirmed
    “With more than 1,000 team members globally, 2X is backed by private equity firms R•••••••• and I•••••• Partners and has been recognized as one of the fastest-growing companies in the US by Inc. and the Financial Times. | published on R•••••••• Partners's own news page www.globenewswire.com”
Advisory side
  • C•••••••• G•••••• C••••Sell-side adviserconfirmed
    “C•••••••• G•••••• served as exclusive financial advisor to 2X in this secondary investment.”
Side not stated
  • R•••••• M••••Managementconfirmed
    “R•••••• M••••, Principal at I•••••• Partners, added: "We believe 2X is a market leader in the subscription tech-enabled services market, and we’re optimistic about the future of this category. 2X addresses a critical inefficiency in how marketing teams operate, creating a great opportunity to transf”
  • D•••••• C••••••••Managementconfirmed
    “"This investment is validation that our marketing-as-a-service model is the solution to the challenges B2B go-to-market leaders face," said D•••••• C••••••••, CEO of 2X.”
  • J••• H•••••Managementconfirmed
    “We were impressed with their innovative business model and strong product-market fit in solving critical go-to-market challenges for B2B organizations," said J••• H•••••, Co-Founder and Managing Director at I•••••• Partners.”
  • 2•Targetconfirmed
    “2X, a leader in subscription-based marketing as a service (MaaS), today announced a strategic secondary investment from I•••••• Partners, a global software investor.”
Evidence
“2X, a leader in subscription-based marketing as a service (MaaS), today announced a strategic secondary investment from I•••••• Partners, a global software investor.”
Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)confidence 80%recorded Sep 15, 2026
2X Secures Strategic Investment from I•••••• Partners to Scale Marketing-as-a-Service Cate | Private Equity Intelligence | DFX