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Transactions / A•••••••

A••••••• Announces Strategic Growth Investment from F•••••••• P•••••••

Growth investmentannouncedannounced Oct 18, 2022Fact
What happened
Platform
not an add-on on record
Control
unknown
Share acquired
unknown
Industry
business_services / marketing
Target location
unknown
Seller kind
unknown
Rollover
unknown
Values, only where disclosed
Enterprise value
Not disclosed
Purchase price
Not disclosed
Equity value
Not disclosed
Target revenue
Not disclosed
Target EBITDA
Not disclosed
Multiple
Not disclosed
Parties and roles
7 named
Buy side
  • “Brands and marketers are looking for more effective ways to continuously improve the overall consumer experience while simultaneously maximizing the performance and ROI on their marketing investment,” said P•••• G••••••, Managing Director at F•••••••• P•••••••.
  • A•••••••, a global marketing and customer experience provider for B2C brands, has obtained a strategic growth investment from F•••••••• P••••••• (“F••••••••”), a leading global investment firm that specializes in partnering with technology businesses.
Advisory side
  • S•••••• T•••••• • B••••••• L••Legal adviserconfirmed
    S•••••• T•••••• • B••••••• L•• acted as legal advisor to A•••••••.
  • K••••• L•••• N••••••• • F•••••• L••Legal adviserconfirmed
    K••••• L•••• N••••••• • F•••••• L•• acted as legal advisor to F•••••••• P•••••••.
  • S•• S•••••••••Sell-side adviserconfirmed
    S•• S••••••••• served as financial advisor to A•••••••.
Side not stated
  • D••••• S•••Managementconfirmed
    As more consumer interactions take place digitally, customer experience becomes the deciding factor for whether consumers engage with your brand,” said D••••• S•••, CEO of A•••••••.
  • A•••••••Targetconfirmed
    A••••••• Announces Strategic Growth Investment from F•••••••• P•••••••
Evidence
A••••••• Announces Strategic Growth Investment from F•••••••• P•••••••
A••••••• Announces Strategic Growth Investment from F•••••••• P••••••• | Private Equity Intelligence | DFX