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Transactions / S•••••• S•••••

S•••••• S••••• Announces Strategic Growth Investment from M••• P••• P•••••••

Growth investmentannouncedannounced Mar 24, 2026Fact
What happened
Target
S•••••• S•••••
Platform
not an add-on on record
Control
unknown
Share acquired
unknown
Industry
consumer / brand, consumer
Target location
unknown
Seller kind
Founder
Rollover
unknown
Values, only where disclosed
Enterprise value
Not disclosed
Purchase price
Not disclosed
Equity value
Not disclosed
Target revenue
Not disclosed
Target EBITDA
Not disclosed
Multiple
Not disclosed
Parties and roles
7 named
Buy side
  • B•• Y•••Deal partnerconfirmed
    “We're excited to partner with E•••••••• and G••• at this inflection point to help scale distribution, expand capacity, and accelerate innovation," said B•• Y•••, Vice President at M••• P••• P•••••••.”
  • J•••••• S••••••• M••••Deal partnerconfirmed
    “"S•••••• has built an exceptional brand rooted in product quality, authenticity, and strong consumer loyalty," said J••• M••••, Managing Partner at M••• P••• P•••••••.”
  • J••• M••••Deal partnerconfirmedmainpostpartners.com
    “"S•••••• has built an exceptional brand rooted in product quality, authenticity, and strong consumer loyalty," said J••• M••••, Managing Partner at M••• P••• P•••••••.”
  • M••• P••• P•••••••Sponsorconfirmed
    “S•••••• S•••••, the better-for-you pretzel brand and manufacturer known for its flavorful, craveable products, announced a strategic minority growth investment from M••• P••• P•••••••, a leading consumer-focused private equity firm that specializes in founder-led, high-growth disruptor brands.”
Side not stated
  • E•••••••• G•••••Managementconfirmed
    “"We're thrilled to embark on this next chapter for the S•••••• S••••• family," said E•••••••• G•••••, Co-Founder and CEO of S•••••• S•••••.”
  • G••• G•••••Managementconfirmed
    “"S•••••• has always been about more than pretzels — it's about building a brand people feel connected to," said G••• G•••••, Co-Founder and Chief Creative Officer of S•••••• S•••••.”
  • S•••••• S•••••Targetconfirmed
    “S•••••• S••••• Announces Strategic Growth Investment from M••• P••• P•••••••”
Evidence
“S•••••• S••••• Announces Strategic Growth Investment from M••• P••• P•••••••”
Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)confidence 80%recorded Sep 15, 2026
S•••••• S••••• Announces Strategic Growth Investment from M••• P••• P••••••• | Private Equity Intelligence | DFX