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Transactions / N•• Y••• M•••••

N•• Y••• M•••••’s Announces Strategic Growth Investment from M••• P••• P•••••••

Growth investmentannouncedannounced Feb 14, 2019Fact
What happened
Platform
not an add-on on record
Control
unknown
Share acquired
unknown
Industry
unknown
Target location
unknown
Seller kind
Founder
Rollover
unknown
Values, only where disclosed
Enterprise value
Not disclosed
Purchase price
Not disclosed
Equity value
Not disclosed
Target revenue
Not disclosed
Target EBITDA
Not disclosed
Multiple
Not disclosed
Parties and roles
6 named
Buy side
  • S••• H••••Deal partnerconfirmed
    “R••••, B•••••• and the N•• Y••• M•••••’s team have built a coveted brand with on-trend, innovative products that resonate with today’s discerning customers,” said S••• H••••, managing partner at M••• P•••.
  • J••• M•••••••, partner at M••• P•••, added, “We have great respect for what R••••, B•••••• and their team have built – N•• Y••• M•••••’s is one of the few remaining founder-owned brands in the category, and that authenticity is evident across everything the brand does.
  • DeMert Brands, parent company of N•• Y••• M•••••’s, a fast-growing, solution-driven haircare brand, today announced it has received a strategic growth investment from M••• P••• P•••••••, a San Francisco-based private equity firm with deep experience investing in growth companies across the consumer
Side not stated
  • “We are excited to partner with M••• P•••, who shares our strategic vision of bringing unique, solution-driven products to our customers at affordable price points,” said R•••• P•••••••••, co-founder of N•• Y••• M•••••’s.
  • B•••••• P•••••••••, co-founder of N•• Y••• M•••••’s, added, “We have a highly loyal customer base depending on us for on-trend product innovation at accessible price points.
  • N•• Y••• M•••••’s Announces Strategic Growth Investment from M••• P••• P•••••••
Evidence
N•• Y••• M•••••’s Announces Strategic Growth Investment from M••• P••• P•••••••
N•• Y••• M•••••’s Announces Strategic Growth Investment from M••• P••• P••••••• | Private Equity Intelligence | DFX