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Transactions / S••••••

WWD, July 2026 EXCLUSIVE: TSG Consumer Acquires Majority Stake in S••••••, Iskra Lawrence to Serve as Chief Community Advocate

Exit to a strategic buyerannouncedannounced Jul 31, 2026Fact
What happened
Target
S••••••
Platform
not an add-on on record
Control
unknown
Share acquired
unknown
Industry
consumer / brand, consumer
Target location
unknown
Seller kind
Sponsor
Rollover
unknown
Values, only where disclosed
Enterprise value
Not disclosed
Purchase price
Not disclosed
Equity value
Not disclosed
Target revenue
Not disclosed
Target EBITDA
Not disclosed
Multiple
Not disclosed
Parties and roles
4 named
Buy side
  • P••••••Strategic acquirerconfirmed
    “P•••••• equity firm TSG Consumer has signed a definitive agreement to acquire a majority stake in S••••••.”
  • N••• D•••••••••Deal partnerconfirmed
    “N••• D•••••••••, cofounder and managing partner at P••••••, added: “It has been a true privilege to partner with S••••••’s exceptional management team, and to have participated in the tremendous growth and success of this now-iconic brand.”
Sell side
  • P•••••• G••••• P•••••••Sellerconfirmed
    “Following the close of the transaction, Lawrence will serve as chief community advocate, while P•••••• G••••• P••••••• will exit its investment in S••••••. | published on P•••••• G••••• P•••••••'s own news page preludegrowth.com”
Side not stated
  • S••••••Targetconfirmed
    “P•••••• equity firm TSG Consumer has signed a definitive agreement to acquire a majority stake in S••••••.”
Evidence
“P•••••• equity firm TSG Consumer has signed a definitive agreement to acquire a majority stake in S••••••.”
Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)confidence 80%recorded Sep 17, 2026