The General · Shop social posts

Your shop's social,
drafted and ready to post

Social is the first thing to fall off the list when the shop is busy. Your General drafts on-brand posts from your products and news, ready for your one-tap approval.

No call, no form wall · nothing to learn · runs by chat, voice, or phone

You, just now
Draft this week's social posts from our new products and news.
The GeneralOn it
Drafted 5 posts from your new arrivals
Wrote captions in your shop's voice
Queued them for your approval
Delegate the outcome. It does the work and holds every send for you.
Sound familiar

You know you should post, but at the end of a shop day you have nothing left for it.

You did not start your business to do this. The General is the operator you cannot afford to hire, for a fraction of the cost. There is nothing to learn. Hand it the work and it gets done.

What it runs for you

An operator for specialty retail and shops, not a tool.

Drafts on-brand posts

It turns your new products, news, and moments into ready-to-post captions in your voice.

Keeps a steady cadence

You go from posting when you remember to a consistent presence, without the effort.

Holds for your approval

Nothing posts without your tap until you decide to let it run.

Tracks what lands

You see which posts drew people in so the next ones get better.

Set it once, it runs on its own

Put the recurring work on autopilot.

Give your General a job to keep doing and it runs it on a standing routine, no prompting, no per-run fees. Every run drops fresh work in your inbox, held for your approval.

Weekly post draftingNew-arrival postsCaption writingPost-performance recap
Your operator On duty
Running your social
Around the clock, and it never quits
Weekly post drafting
New-arrival posts
Caption writing
Post-performance recap
~$0
added per autopilot run
included in your
membership
How it works

Working for you within the hour.

01

Delegate the outcome

Tell your General the goal in plain words, by chat or by phone. No prompts to engineer.

02

It staffs and works

It does the work in your own tools, your inbox, calendar, and phone.

03

You approve

Nothing leaves without your one-tap OK. Drafts-only, approve-each, or auto-send, you decide.

04

Get your time back

It reports what it did and what is next. You run the business instead of the busywork.

Questions

Straight answers.

Does it post automatically?

Only if you want. By default it drafts and queues for your one-tap approval.

Will it sound like my shop?

Yes. It learns your voice and stays on brand.

Which platforms?

The ones you use. Tell it where you post and it drafts for each.

Your shop's social, drafted and ready to post

Drive the real product yourself, right now. Give it a task and watch it work. Five minutes, no call, no form.

Nothing to learn · you approve every send · cancel anytime