Firms, funds, partners, companies and rounds from sworn filings, firm sites and announcements, kept as a graph with a date and a source on every edge. Facts, inferences and estimates are labelled as such. A fund target is never a close, GAV is never dry powder, and a round size is never an investor’s check.

Firms / Upfront Ventures

Upfront Ventures

Multi-stage venture firm · probableSanta Monica, CAupfront.comSEC registered investment adviser

Upfront Ventures is a venture capital firm based in Los Angeles. We invest in technology businesses across digital media, SaaS, consumer internet and retail innovation.

both early and growth/opportunity families, reported GAV $2,323M

Importance
52
elevated
Active deployment
51
elevated
Emerging
0
low
Completeness
69
high
Freshness
100
high
Research priority
21
moderate
Identity and regulatory footprint
Headquarters
Los Angeles, CAadviserinfo.sec.gov
Office address
11755 WILSHIRE BOULEVARD, STE 2400, Los Angeles, CA, 90025adviserinfo.sec.gov
Business phone
310-785-5100adviserinfo.sec.gov
Website
HTTP://UPFRONT.COM/
SEC adviser type
registered investment adviseradviserinfo.sec.gov
SEC exemption claimed
unknown
Latest Form ADV
Mar 31, 2026
Private funds reported
25 (25 venture capital funds)adviserinfo.sec.gov
Private fund gross assets
$2.7Badviserinfo.sec.govreported GAV of the funds, the adviser's own number; not fund size, not dry powder
Regulatory AUM
$3.4Bthe adviser's RAUM, a regulatory measure, never a fund size
Employees
22
Owners on Schedule A
Upfront Ventures (Shareholder Of Grp Management Services Corp.), C; Gregory and Julie Bettinelli Living Trust (Limited Partner Of Upfront Gp Iv, L.P.), A; Rodeo Alpine LLC (Limited Partner Of Upfront Gp Ii, Lp), A; Shadow Hill LLC (Limited Partner Of Upfront Gp Ii, Lp), A; The Nuga Trust (Limited Partner Of Upfront Gp Iv, L.P.), B; Comerica Bank and Trust, N.A. (Co-Trustee), F; The Dietz Family 2011 Trust (Limited Partner Of Upfront Gp Ii, Lp), B; GRP Management Services Corp. (General Partner Of Upfront Gp Ii, Lp), NA; The Dietz Family 2007 Trust (Limited Partner Of Upfront Gp Iii, Lp), B; Upfront Ventures Management, Inc. (General Partner Of Upfront Gp Iii, Lp), NA
business phone
310-785-5100adviserinfo.sec.govpublished by the subject
Stated thesis versus observed behaviour
7 observed deals
Stated (the firm’s website)
Sectors
not stated or not yet read
Stages
not stated or not yet read
Geography
not stated
Check size
not stated; DFX does not estimate checks from round sizes
Observed (from deals on record)
Stage at participation
series a 67%seed 33%
Stage at first entry
series a 67%seed 33%
Sectors
unknown 100%
lead rate 33%follow-on rate 0%new logos, 12 months 7
Funds and vehicles
28 reported, 1 no longer reported
VehicleTypeVintageLifecycleReported GAVOwnersForm D soldLatest Form D
Upfront Secondary II-A, L.P.Feeder or parallel2025 form d first saleNewly closedunknownunknown$8.0M
of $8.0M
Mar 11, 2025
Upfront Growth IV, L.P.Growth fund2024 adv first reportedEarly deployment$0
Mar 26, 2024
8$0
of $200M
Sep 14, 2023
Upfront Secondary I, L.P.Fund2024 adv first reportedEarly deployment$0
Mar 26, 2024
1$0
of $50.0M
Dec 28, 2023
Upfront Viii, L.P.Fund2024 adv first reportedEarly deployment$0
Mar 26, 2024
22$0
of $280M
Sep 14, 2023
Upfront Secondary IV, L.P.Fund2024 form d first saleNewly closedunknownunknown$5.0M
of $5.0M
Jan 2, 2025
Blizzard 22, L.P.Fund2022 form d first saleActive deployment$2.9M
Mar 26, 2024
1$5.0M
of $5.0M
Mar 22, 2022
GRP III, L.P.Fund2021 adv first reportedMature$342M
Mar 26, 2024
35unknownunknown
Upfront Continuation Fund I, L.P.Continuation vehicle2021 form d first saleMature$176M
Mar 26, 2024
3$177M
of $177M
Jan 5, 2022
Upfront VII Partners LPFund2021 adv first reportedMature$2.8M
Mar 26, 2024
3$0
of $20.0M
Apr 21, 2021
Upfront Growth III, L.P.Growth fund2020 adv first reportedMature$105M
Mar 26, 2024
28$0
of $250M
Jul 1, 2019
Upfront VII, L.P.Fund2020 form d first saleMature$93.2M
Mar 26, 2024
52$280M
of $280M
Jul 26, 2022
Upfront Growth III Co-Invest, L.P.SPV or co-invest vehicle2020 adv first reportedMature$12.1M
Mar 26, 2024
2$0
of $50.0M
Sep 12, 2019
Upfront VI Partners, L.P.Fund2019 adv first reportedMature$5.2M
Mar 26, 2024
12$0
of $10.0M
Dec 14, 2018
Upfront VI, L.P.Fund2018 adv first reportedHarvest$583M
Mar 26, 2024
59$0
of $380M
May 31, 2017
Upfront Opportunity Fund II, L.P.Opportunity fund2018 adv first reportedHarvest$54.8M
Mar 26, 2024
18$0
of $120M
May 31, 2017
Community Fund I, LLCFund2018 form d first saleHarvest$6.0M
Apr 1, 2021
1$5.0M
of $5.0M
Mar 9, 2018
Upfront IV Ancillary, L.P.Fund2017 adv first reportedHarvest$83.3M
Mar 26, 2024
20unknownunknown
Ms2016 Nimbus, L.P.Fund2016 form d first saleHarvest$44.9M
Mar 26, 2024
6$8.0M
of $8.0M
Apr 1, 2016
GRP IV, L.P.Fund2011 form d first saleHarvest$296M
Mar 26, 2024
40$149M
of $200M
Oct 31, 2012
Upfront V, L.P.FundunknownUnknown$435M
Mar 26, 2024
40$0
of $250M
Nov 20, 2014
Upfront Opportunity Fund I, L.P.Opportunity fundunknownUnknown$65.2M
Mar 26, 2024
14$0
of $100M
Mar 12, 2015
Upfront III Investors, L.P.FundunknownUnknown$10.0M
Mar 26, 2024
2unknownunknown
Upfront III Partners, L.P.FundunknownUnknown$5.4M
Mar 26, 2024
17unknownunknown
Upfront II Partners, L.P.FundunknownUnknown$0
Jul 28, 2023
48unknownunknown
Upfront II, L.P.FundunknownUnknown$0
Jul 28, 2023
88unknownunknown
Upfront II Investors, L.P.FundunknownUnknown$0
Jul 28, 2023
2unknownunknown
Upfront Secondary II, L.P.FundunknownUnknownunknownunknown$0
of $25.0M
Apr 4, 2024
Upfront Secondary III, L.P.FundunknownUnknownunknownunknown$0
of $25.0M
Jul 18, 2024
AOS Partners, L.P.FundunknownWound down$79.6M
Mar 28, 2014
88unknownunknown
GAV is the gross asset value the adviser reported on Form ADV for the vehicle, never the fund’s committed size and never dry powder. Form D sold is the amount sold as of the latest filing, never a final close.
Investment team
16 current, 10 departed
Gregory Bettinelli
Co-Trustee · since Oct 1, 2012
Board or advisory
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Hillarie Nmn Dietz
Co-Trustee · since Oct 1, 2011
Board or advisory
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Julie Bettinelli
Co-Trustee · since Oct 1, 2012
Board or advisory
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Steven Jonathon Dietz
Co-Trustee · since Jun 1, 2007
Board or advisory
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Brian Joseph Mcloughlin
Limited Partner Of Upfront Gp Ii, Lp · since Dec 1, 2002
General partner
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Christophe Defforey
Limited Partner Of Upfront Gp Ii, Lp · since Jun 1, 2018
General partner
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Pierre L Morin
Limited Partner Of Upfront Gp Ii, Lp · since Sep 1, 2016
General partner
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Sophie Defforey
Limited Partner Of Upfront Gp Ii, Lp · since Jun 1, 2018
General partner
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Anne Sisteron
Shareholder · since Dec 1, 2012
Partner
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Mark Solomon Suster
Member · since Dec 1, 2014
Partner
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Mark Suster
Member/Manager · since Dec 1, 2014
Partner
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Steven Edward Lebow
Shareholder · since Feb 1, 2000
Partner
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Yves Bernard Sisteron
Shareholder/Manager · since Dec 1, 2012
Partner
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Dana Mullins Kibler
Partner & Cfo Of Grp Management Services Corp. · since Oct 1, 2007
Platform and operations
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Nina Nmn Sen
Chief Financial Officer · since Jul 1, 2023
Platform and operations
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Stuart J Lander
Chief Compliance Officer · since Oct 1, 2021
Platform and operations
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
10 departed (kept with end dates)
Investments on record
7 edges, 7 companies, 0 partner-attributed
CompanyRoundRolePartnerRound sizeThis investorDateSource
Ayble HealthSeries A · Series Aparticipantunknown$16.0MunknownSep 17, 2026Fact Press release wires (Business Wire, PR Newswire, GlobeNewswire public RSS)
Something Venturedportfolio listingunknownunknownunknownunknownSep 17, 2026Fact Portfolio company websites (about, investors, press pages)
Kubera HealthFunding roundleadunknown$6.5MunknownMay 28, 2026Fact Press release wires (Business Wire, PR Newswire, GlobeNewswire public RSS)
CVRD HealthSeed Round · Seedleadunknown$5.0MunknownMay 21, 2026Fact Press release wires (Business Wire, PR Newswire, GlobeNewswire public RSS)
SandbarFunding roundparticipantunknown$23.0MunknownMar 10, 2026Fact Press release wires (Business Wire, PR Newswire, GlobeNewswire public RSS)
NanitFunding roundparticipantunknown$50.0MunknownDec 16, 2025Fact Press release wires (Business Wire, PR Newswire, GlobeNewswire public RSS)
RenewSeries A · Series Aparticipantunknown$12.0MunknownOct 14, 2025Fact Press release wires (Business Wire, PR Newswire, GlobeNewswire public RSS)
“This investor” is the amount disclosed for this investor alone; it is unknown unless a source said it. The round size is the whole round.
Co-investors
20 relationships from shared deals, counted for the whole firm
Cleveland Clinic Ventures 1 shared · one time8-Bit Capital Management, LLC 1 shared · one timeQED Investors, LLC 1 shared · one timeDigitx Management Co., LLC 1 shared · one timeM13 1 shared · one timeAccomplice Management LLC 1 shared · one timeIN Venture 1 shared · one timeUnum Ventures 1 shared · one timeCompany Ventures 1 shared · one time · we led 1Dria Ventures 1 shared · one time · we led 1Distributed Ventures 1 shared · one time · we led 1Waterline Ventures, LLC 1 shared · one time · we led 1Adjacent Ventures LLC 1 shared · one time · they led 1Carte Verte Management LLC 1 shared · one time · they led 1True Ventures 1 shared · one timeBetaworks 1 shared · one timeSpringcoast Partners 1 shared · one time · they led 1Jvp 1 shared · one timeGoldcrest Capital 1 shared · one timeHaymaker Ventures LLC 1 shared · one time · they led 1
Limited partners
1 disclosed
Timeline
51 dated events
  1. Mar 26, 2024
    Upfront Growth IV, L.P. first reported on Form ADV by Upfront Ventures (Venture Capital Fund)
    Fund first reported on Form ADVFundsFactUpfront Growth IV, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  2. Mar 26, 2024
    Upfront Viii, L.P. first reported on Form ADV by Upfront Ventures (Venture Capital Fund)
    Fund first reported on Form ADVFundsFactUpfront Viii, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  3. Mar 26, 2024
    Upfront Secondary I, L.P. first reported on Form ADV by Upfront Ventures (Venture Capital Fund)
    Fund first reported on Form ADVFundsFactUpfront Secondary I, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  4. Jul 14, 2023
    Bette Ann Armstrong (Interim Chief Financial Officer) no longer on Schedule A of Upfront Ventures
    Person leftPeopleInferenceBette Ann ArmstrongSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  5. Jul 1, 2023
    Nina Nmn Sen joined Schedule A of Upfront Ventures as Chief Financial Officer
    Person joinedPeopleFactNina Nmn SenSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  6. Apr 14, 2023
    Dana Mullins Kibler (Chief Financial Officer) no longer on Schedule A of Upfront Ventures
    Person leftPeopleInferenceDana Mullins KiblerSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  7. Mar 29, 2023
    Blizzard 22, L.P. first reported on Form ADV by Upfront Ventures (Venture Capital Fund), GAV $2,516,276
    Fund first reported on Form ADVFundsFactBlizzard 22, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  8. Mar 1, 2023
    Bette Ann Armstrong joined Schedule A of Upfront Ventures as Interim Chief Financial Officer
    Person joinedPeopleFactBette Ann ArmstrongSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  9. Mar 31, 2022
    Upfront Continuation Fund I, L.P. first reported on Form ADV by Upfront Ventures (Venture Capital Fund), GAV $238,398,828
    Fund first reported on Form ADVFundsFactUpfront Continuation Fund I, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  10. Mar 31, 2022
    Yves Bernard Sisteron (Member/Manager) no longer on Schedule A of Upfront Ventures
    Person leftPeopleInferenceYves Bernard SisteronSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  11. Nov 2, 2021
    Steven Edward Lebow (Shareholder (Grp Management Services Corp.)) no longer on Schedule A of Upfront Ventures
    Person leftPeopleInferenceSteven Edward LebowSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  12. Nov 2, 2021
    Michael Donahue (Co-Trustee) no longer on Schedule A of Upfront Ventures
    Person leftPeopleInferenceMichael DonahueSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  13. Oct 25, 2021
    Upfront VII Partners LP first reported on Form ADV by Upfront Ventures (Venture Capital Fund), GAV $7,497,300
    Fund first reported on Form ADVFundsFactUpfront VII Partners LPSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  14. Oct 1, 2021
    Stuart J Lander joined Schedule A of Upfront Ventures as Chief Compliance Officer
    Person joinedPeopleFactStuart J LanderSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  15. Apr 1, 2021
    Upfront VII, L.P. first reported on Form ADV by Upfront Ventures (Venture Capital Fund)
    Fund first reported on Form ADVFundsFactUpfront VII, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  16. Apr 1, 2021
    Linda Fayne Levinson (Limited Partner Of Upfront Gp Ii, Lp) no longer on Schedule A of Upfront Ventures
    Person leftPeopleInferenceLinda Fayne LevinsonSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  17. Apr 1, 2021
    Herve J.F. Defforey (Limited Partner Of Upfront Gp Ii, Lp) no longer on Schedule A of Upfront Ventures
    Person leftPeopleInferenceHerve J.F. DefforeySEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  18. Mar 30, 2020
    Upfront Growth III, L.P. first reported on Form ADV by Upfront Ventures (Venture Capital Fund), GAV $20,646,187
    Fund first reported on Form ADVFundsFactUpfront Growth III, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  19. Mar 30, 2020
    Community Fund I, LLC first reported on Form ADV by Upfront Ventures (Venture Capital Fund), GAV $3,700,000
    Fund first reported on Form ADVFundsFactCommunity Fund I, LLCSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  20. Mar 30, 2020
    Upfront Growth III Co-Invest, L.P. first reported on Form ADV by Upfront Ventures (Venture Capital Fund), GAV $111,075
    Fund first reported on Form ADVFundsFactUpfront Growth III Co-Invest, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  21. Mar 30, 2019
    Upfront VI Partners, L.P. first reported on Form ADV by Upfront Ventures (Venture Capital Fund)
    Fund first reported on Form ADVFundsFactUpfront VI Partners, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  22. Jun 1, 2018
    Sophie Defforey joined Schedule A of Upfront Ventures as Limited Partner Of Upfront Gp Ii, Lp
    Person joinedPeopleFactSophie DefforeySEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  23. Jun 1, 2018
    Christophe Defforey joined Schedule A of Upfront Ventures as Limited Partner Of Upfront Gp Ii, Lp
    Person joinedPeopleFactChristophe DefforeySEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  24. Mar 30, 2018
    Upfront Opportunity Fund II, L.P. first reported on Form ADV by Upfront Ventures (Venture Capital Fund), GAV $55,572,689
    Fund first reported on Form ADVFundsFactUpfront Opportunity Fund II, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  25. Mar 30, 2018
    Upfront VI, L.P. first reported on Form ADV by Upfront Ventures (Venture Capital Fund), GAV $388,930,717
    Fund first reported on Form ADVFundsFactUpfront VI, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  26. Mar 31, 2017
    Steven Jonathon Dietz (Member/Manager) no longer on Schedule A of Upfront Ventures
    Person leftPeopleInferenceSteven Jonathon DietzSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  27. Mar 31, 2017
    Upfront IV Ancillary, L.P. first reported on Form ADV by Upfront Ventures (Venture Capital Fund), GAV $17,749,803
    Fund first reported on Form ADVFundsFactUpfront IV Ancillary, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  28. Mar 31, 2017
    Francois Morin (Elected Manager) no longer on Schedule A of Upfront Ventures
    Person leftPeopleInferenceFrancois MorinSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  29. Mar 31, 2017
    Pierre L Morin (Member) no longer on Schedule A of Upfront Ventures
    Person leftPeopleInferencePierre L MorinSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  30. Sep 1, 2016
    Pierre L Morin joined Schedule A of Upfront Ventures as Limited Partner Of Upfront Gp Ii, Lp
    Person joinedPeopleFactPierre L MorinSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  31. Mar 29, 2016
    Ms2016 Nimbus, L.P. first reported on Form ADV by Upfront Ventures (Venture Capital Fund), GAV $8,000,000
    Fund first reported on Form ADVFundsFactMs2016 Nimbus, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  32. Apr 20, 2015
    Upfront Ventures first filed Form ADV (ERA, venture capital fund adviser exemption)
    First SEC adviser filingOrganizationFactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  33. Apr 20, 2015
    Upfront Opportunity Fund I, L.P. first reported on Form ADV by Upfront Ventures (Venture Capital Fund)
    Fund first reported on Form ADVFundsFactUpfront Opportunity Fund I, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  34. Apr 20, 2015
    Upfront V, L.P. first reported on Form ADV by Upfront Ventures (Venture Capital Fund), GAV $276,555,000
    Fund first reported on Form ADVFundsFactUpfront V, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  35. Mar 27, 2015
    AOS Partners, L.P. no longer reported on Form ADV by Upfront Ventures
    Fund no longer reportedFundsInferenceAOS Partners, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  36. Dec 1, 2012
    Anne Sisteron joined Schedule A of GRP Partners as Shareholder
    Person joinedPeopleFactAnne SisteronSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  37. Oct 1, 2012
    Gregory Bettinelli joined Schedule A of Upfront Ventures as Co-Trustee
    Person joinedPeopleFactGregory BettinelliSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  38. Oct 1, 2012
    Julie Bettinelli joined Schedule A of Upfront Ventures as Co-Trustee
    Person joinedPeopleFactJulie BettinelliSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  39. Mar 30, 2012
    AOS Partners, L.P. first reported on Form ADV by GRP Operations, Inc. (Venture Capital Fund), GAV $81,061,908
    Fund first reported on Form ADVFundsFactAOS Partners, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  40. Mar 30, 2012
    GRP II Investors, L.P. first reported on Form ADV by GRP Operations, Inc. (Venture Capital Fund), GAV $19,274,951
    Fund first reported on Form ADVFundsFactUpfront II Investors, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  41. Mar 30, 2012
    GRP III Partners, L.P. first reported on Form ADV by GRP Operations, Inc. (Venture Capital Fund), GAV $3,053,779
    Fund first reported on Form ADVFundsFactUpfront III Partners, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  42. Mar 30, 2012
    GRP II Partners, L.P. first reported on Form ADV by GRP Operations, Inc. (Venture Capital Fund), GAV $6,748,509
    Fund first reported on Form ADVFundsFactUpfront II Partners, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  43. Mar 30, 2012
    GRP Operations, Inc. first filed Form ADV (ERA, venture capital fund adviser exemption)
    First SEC adviser filingOrganizationFactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  44. Mar 30, 2012
    GRP III Investors, L.P. first reported on Form ADV by GRP Operations, Inc. (Venture Capital Fund), GAV $5,117,703
    Fund first reported on Form ADVFundsFactUpfront III Investors, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  45. Mar 30, 2012
    GRP II, L.P. first reported on Form ADV by GRP Operations, Inc. (Venture Capital Fund), GAV $119,088,433
    Fund first reported on Form ADVFundsFactUpfront II, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  46. Mar 30, 2012
    GRP IV, L.P. first reported on Form ADV by GRP Operations, Inc. (Venture Capital Fund), GAV $120,000,000
    Fund first reported on Form ADVFundsFactGRP IV, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  47. Mar 30, 2012
    GRP III, L.P. first reported on Form ADV by GRP Operations, Inc. (Venture Capital Fund), GAV $197,901,366
    Fund first reported on Form ADVFundsFactGRP III, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  48. Oct 1, 2011
    Michael Donahue joined Schedule A of Upfront Ventures as Co-Trustee
    Person joinedPeopleFactMichael DonahueSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  49. Oct 1, 2011
    Michael Donahue joined Schedule A of GRP Partners as Co-Trustee
    Person joinedPeopleFactMichael DonahueSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  50. Jun 1, 2004
    Dana Mullins Kibler joined Schedule A of Upfront Ventures as Chief Financial Officer
    Person joinedPeopleFactDana Mullins KiblerSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  51. Feb 1, 2000
    Steven Edward Lebow joined Schedule A of Upfront Ventures as Shareholder (Grp Management Services Corp.)
    Person joinedPeopleFactSteven Edward LebowSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Classification history
  1. Sep 15, 2026
    Multi-stage venture firm (probable, 80%, cls-1)
    both early and growth/opportunity families, reported GAV $2,323M
  2. Sep 12, 2026
    Multi-stage venture firm (probable, 80%, cls-1)
    both early and growth/opportunity families, reported GAV $2,308M
Evidence
80 observations from 3 sources
Every observation behind this profile, with its source, date and class
FactValueEffectiveClassSource
Why admittedvc_funds_reportedMar 31, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
SEC adviser typeregistered_investment_adviserMar 31, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
SEC adviser typeregistered_investment_adviserMar 26, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
SEC adviser typeexempt_reporting_adviserJul 28, 2023FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
First Form ADV filing2015-04-20Mar 26, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
First Form ADV filing2012-03-30Jul 28, 2023FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Adv history loadedadv-hist-1Sep 12, 2026FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Latest Form ADV filing2026-03-31Mar 31, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Latest Form ADV filing2024-03-26Mar 26, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Latest Form ADV filing2023-07-28Jul 28, 2023FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
SEC statusApprovedMar 31, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
SEC status effective2021-11-24Mar 31, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Venture share of reported funds1Mar 26, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Venture share of reported funds1Jul 28, 2023FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Business phone310-785-5100Mar 31, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Business phone310-785-5100Mar 26, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Business phone310-785-5100Jul 28, 2023FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Contact page urlhttps://upfront.com/contact
“contact page linked from the home page”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
DescriptionUpfront Ventures is a venture capital firm based in Los Angeles. We invest in technology businesses across digital media, SaaS, consumer internet and retail innovation.
“meta description”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
DescriptionUpfront Ventures is a venture capital firm based in Los Angeles. We invest in technology businesses across digital media, SaaS, consumer internet and retail innovation.
“meta description”
Sep 13, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Employees22Mar 31, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Employees30Mar 26, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
HeadquartersLos Angeles, CAMar 31, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
HeadquartersSanta Monica, CAMar 26, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
HeadquartersSanta Monica, CAJul 28, 2023FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Office address11755 WILSHIRE BOULEVARD, STE 2400, Los Angeles, CA, 90025Mar 31, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Office address1314 7TH STREET, SUITE 600, Santa Monica, CA, 90401Mar 26, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Office address1314 7TH STREET, SUITE 600, Santa Monica, CA, 90401Jul 28, 2023FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Legal formLimited Liability CompanyMar 31, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Legal formCorporationJul 28, 2023FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Portfolio pagehttps://upfront.com/portfolio
“0 entries read”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Portfolio pagehttps://upfront.com/portfolio
“0 entries read”
Sep 13, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Private funds reported25Mar 31, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Private funds reported20Mar 26, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Private funds reported7Jul 28, 2023FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Private fund gross assets (reported)$2.7BMar 31, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Private fund gross assets (reported)$2.3BMar 26, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Private fund gross assets (reported)$1.1BJul 28, 2023FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Regulatory AUM (adviser, not fund size)$3.4BMar 31, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Regulatory AUM (adviser, not fund size)$2.7BMar 26, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Team pagehttps://upfront.com/people
“0 name/title pairs read”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Team pagehttps://upfront.com/people
“0 name/title pairs read”
Sep 13, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Venture funds reported25Mar 31, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Venture funds reported20Mar 26, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Venture funds reported7Jul 28, 2023FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
WebsiteHTTP://UPFRONT.COM/Mar 26, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
WebsiteHTTP://WWW.UPFRONT.COMJul 28, 2023FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Site titleUpfront Ventures
“title tag”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Site titleUpfront Ventures
“title tag”
Sep 13, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)