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RIA / WealthAdvisor18 years in industry

Dori Lynn Petroff

Advisor at LIFELONG WEALTH ADVISORS, INC.

ARDEN HILLS, MN

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Search this name across graphsid dfx:ria:015b0b4b-0d70-2122-0d40-20cf2f10c747

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 7:58 PM UTC and rebuilt at most every 15 minutes.

Relationships: 5
Dated events: 2
On other graphs: 0
Observed: Nov 18, 2013 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: LIFELONG WEALTH ADVISORS, INC.
Current firm class: independent wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Jul 11, 2008earliest registration or exam on IAPD
Years in industry: 18derivedfrom the industry start date
Years at current firm: 1derivedfrom the current registration's begin date
Prior firms: 4
Current registrations: 1
Registered states: 1
Exams: S66|S63
First exam: Jul 11, 2008
First registration: Nov 18, 2013
Dual registered: no
Other names: DORI LYNN Petroff|DORI LYNN Petroff|Dori Prochniak|DORI LYNN PROCHNIAK|Dori Petroff
IAPD individual key: 5475235

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
LIFELONG WEALTH ADVISORS, INC.	Independent wealth	Oct 1, 2024	n/a	yes	ARDEN HILLS, MN	Current employment
PALADIN FINANCIAL	Independent wealth	Jul 23, 2021	Apr 12, 2024	no	ARDEN HILLS, MN	Previous registration
PALADIN CAPITAL	Independent wealth	Jul 23, 2021	Apr 12, 2024	no	ARDEN HILLS, MN	Previous registration
CETERA ADVISOR NETWORKS LLC	Former SEC adviser	Jun 14, 2016	Jun 4, 2021	no	MINNETONKA, MN	Previous registration
SECURITIES AMERICA ADVISORS, INC.	Former SEC adviser	Nov 18, 2013	May 19, 2014	no	ELK RIVER, MN	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
PALADIN CAPITAL	LIFELONG WEALTH ADVISORS, INC.	Apr 12, 2024	Oct 1, 2024	172	Firm change	RIA to new firm
PALADIN FINANCIAL	PALADIN CAPITAL	Apr 12, 2024	Jul 23, 2021	-994	Firm change after gap	RIA to new firm
CETERA ADVISOR NETWORKS LLC	PALADIN FINANCIAL	Jun 4, 2021	Jul 23, 2021	49	Firm change	Ibd to RIA
SECURITIES AMERICA ADVISORS, INC.	CETERA ADVISOR NETWORKS LLC	May 19, 2014	Jun 14, 2016	757	Firm change after gap	Other

Relationships

Registered with (5)

→ LIFELONG WEALTH ADVISORS, INC.Registered adviserregistration: current employment
Oct 1, 2024 to presentfactForm ADV
→ PALADIN CAPITALRegistered adviserregistration: previous registration
Jul 23, 2021 to Apr 12, 2024factForm ADV
→ PALADIN FINANCIALRegistered adviserregistration: previous registration
Jul 23, 2021 to Apr 12, 2024factForm ADV
→ CETERA ADVISOR NETWORKS LLCRegistered adviserregistration: previous registration
Jun 14, 2016 to Jun 4, 2021factForm ADV
→ SECURITIES AMERICA ADVISORS, INC.Registered adviserregistration: previous registration
Nov 18, 2013 to May 19, 2014factForm ADV

Dated events

Occurred
Apr 12, 2024
Advisor changed firm
Dori Lynn Petroff left Paladin Capital for Lifelong Wealth Advisors, Inc. (registered 2024-10-01)
Form ADVobserved 6 days ago
Occurred
Apr 12, 2024
Advisor changed firm
Dori Lynn Petroff left Paladin Financial for Paladin Capital (registered 2021-07-23)
Form ADVobserved 6 days ago