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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

HEROLD ADVISORS, INC.

CRD 105090

NEW YORK, NY

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:08d92ab2-2e68-00c5-97c1-66eb2461209c

Data as of Sep 10, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 6:27 PM UTC and rebuilt at most every 15 minutes.

Relationships: 24
Dated events: 3
On other graphs: 0
Observed: Feb 15, 2012 to Sep 10, 2026
34 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.95 fund_share=0.0 institutional_share=0.04 related_bd=true related_bank=false bd_reps=9.0
Regulatory AUM: $540MItem 5.F on the latest filing (2026-09-10); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $540M
Private client RAUM: $512MderivedItem 5.D individuals plus high net worth individuals
Private client share: 95%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 13
RAUM per advisor: $41.6Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 9
Advisory employees: 8
Offices: 2Schedule D 1.F, beyond the principal office
Accounts: 563
Individual clients: 439
High net worth clients: 118
SEC number: 801-11216
CRD: 105090
Filings on the tape: 34
First filed: Feb 15, 2012
Latest filed: Sep 10, 2026
Organised: Corporation, NY
Website: heroldlantern.com

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
VIDUR RAJ BHALLA	Chartered Financial Analyst	NEW YORK, NY	4	39	n/a	yes
LAWRENCE STEPHEN HEROLD	Chartered Financial Analyst	NEW YORK, NY	4	47	n/a	yes
KEVIN JOHN LEAHY	n/a	NEW YORK, NY	4	37	n/a	yes
MARIO JOHN GIAMMARCO	n/a	Staten Island, NY \| NEW YORK, NY \| MELVILLE, NY	4	41	n/a	yes
SEAN YANG	n/a	NEW YORK, NY	4	13	n/a	yes
HENRY STEVEN PACHT	n/a	NEW YORK, NY \| New York, NY \| MELVILLE, NY	4	49	n/a	yes
MARIO JOHN GIAMMARCO JR	n/a	NEW YORK, NY	4	21	n/a	yes
FRANCIS GEORGE HORNEFF	n/a	New York, NY \| NEW YORK, NY \| MELVILLE, NY	4	30	n/a	yes
Tyler Joseph Turtoro	n/a	Staten Island, NY	3	12	2	yes
Hunter Wagner Lanton	n/a	NEW YORK, NY \| Melville, NY \| MELVILLE, NY	3	14	n/a	yes
Michael John Bottoni	n/a	MELVILLE, NY \| Melville, NY \| NEW YORK, NY	1	11	n/a	yes
PATRICK JOHN GORMAN	n/a	W Islip, NY \| NEW YORK, NY	0	41	n/a	yes
Liana Barone	n/a	Staten Island, NY \| NEW YORK, NY	0	12	n/a	yes

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
HEROLD, LAWRENCE, STEPHEN	HEROLD ADVISORS - PRESIDENT, DIRECTOR, CEO, COO, CHIEF LEGAL OFFICER, CCO	C	yes	12/1980	Feb 15, 2012	Mar 29, 2024
HEROLD, LAWRENCE, STEPHEN	Shareholder	C	yes	11/2020	Feb 15, 2012	Mar 29, 2024
HEROLD, PAULA, MARGARET	PERCHERON SHAREHOLDER	C	yes	11/2020	Feb 15, 2012	Mar 29, 2024
LANTON, KEITH, MICHAEL	PERCHERON PRESIDENT AND TREASURER	A	yes	11/2020	Nov 17, 2020	Mar 29, 2024
PERCHERON ASSET MANAGEMENT GROUP, INC.	HOLDING COMPANY	E	yes	11/2020	Nov 17, 2020	Mar 29, 2024
SHEFTEL, WENDY, DIANE	PERCHERON - SHAREHOLDER	Na	yes	11/2020	Nov 17, 2020	Mar 29, 2024
HEROLD, PAULA, MARGARET	Shareholder	C	no	11/2020	Feb 15, 2012	Mar 29, 2024

Affiliates (Item 7.A)

as filed on Item 7.A; a related person with a CRD on the graph links to its own page

Related person	Type	Class on the graph	Its RAUM	Control	Common control	State
LANTERN WEALTH ADVISORS, LLC	n/a	Independent wealth	$320M	N	yes	n/a
HEROLD & LANTERN INVESTMENTS, INC.	n/a	n/a	n/a	N	yes	n/a
HEROLD INSURANCE AGENCY,INC.	n/a	n/a	n/a	N	yes	n/a
LANTERN INSURANCE BROKERAGE	n/a	n/a	n/a	N	yes	n/a

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
STATEN ISLAND	NY	United States	3	yes

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line; showing 15 of 16

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Apr 7, 2026	$540M	$540M	9	8	2	n/a	n/a
2024	Mar 31, 2025	$490M	$490M	9	8	1	n/a	n/a
2023	Mar 29, 2024	$413M	$413M	9	8	1	n/a	n/a
2022	Mar 31, 2023	$334M	$334M	8	7	1	n/a	n/a
2021	Mar 31, 2022	$376M	$376M	7	6	1	n/a	n/a
2020	Mar 23, 2021	$276M	$276M	8	7	1	n/a	n/a
2019	Apr 7, 2020	$186M	$186M	8	7	1	n/a	n/a
2018	Mar 25, 2019	$129M	$129M	8	7	1	n/a	n/a
2017	Mar 12, 2018	$140M	$140M	8	7	1	n/a	n/a
2016	Mar 23, 2017	$108M	$108M	8	7	n/a	n/a	n/a
2015	Mar 21, 2016	$92.3M	$92.3M	8	7	n/a	n/a	n/a
2014	Mar 11, 2015	$93.0M	$93.0M	7	6	n/a	n/a	n/a
2013	Jan 22, 2014	$76.9M	$76.9M	7	6	n/a	n/a	n/a
2012	Jan 10, 2013	$62.7M	$62.7M	7	6	n/a	n/a	n/a
2011	Feb 15, 2012	$51.3M	$51.3M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	1

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$540M	$490M	10.3%	$334M	17.4%	9	9	2	1

Relationships

Affiliated with (2)

→ LANTERN WEALTH ADVISORS, LLCRegistered adviserother investment adviser, common control
factForm ADV
← LANTERN WEALTH ADVISORS, LLCRegistered adviserother investment adviser, common control
factForm ADV

Registered with (15)

← PATRICK JOHN GORMANAdvisorregistration: current employment
Sep 22, 2025 to presentfactForm ADV
← Liana BaroneAdvisorregistration: current employment
Sep 22, 2025 to presentfactForm ADV
← Hunter Wagner LantonAdvisorregistration: current employment
Jun 25, 2025 to presentfactForm ADV
← Michael John BottoniAdvisorregistration: current employment
Jun 25, 2025 to presentfactForm ADV
← Tyler Joseph TurtoroAdvisorregistration: current employment
Oct 14, 2022 to presentfactForm ADV
← FRANCIS GEORGE HORNEFFAdvisorregistration: current employment
Jul 15, 2022 to presentfactForm ADV
← MARIO JOHN GIAMMARCO JRAdvisorregistration: current employment
Jun 30, 2022 to presentfactForm ADV
← HENRY STEVEN PACHTAdvisorregistration: current employment
Jun 2, 2022 to presentfactForm ADV
← SEAN YANGAdvisorregistration: current employment
Feb 15, 2022 to presentfactForm ADV
← MARIO JOHN GIAMMARCOAdvisorregistration: current employment
Jan 3, 2022 to presentfactForm ADV
← KEVIN JOHN LEAHYAdvisorregistration: current employment
Oct 11, 2021 to presentfactForm ADV
← VIDUR RAJ BHALLAAdvisorregistration: current employment
Oct 6, 2021 to presentfactForm ADV
← LAWRENCE STEPHEN HEROLDAdvisorregistration: current employment
Oct 6, 2021 to presentfactForm ADV
← STEVEN MARC HEINOWITZAdvisorregistration: previous registration
Apr 28, 2023 to Aug 12, 2025factForm ADV
← Silvestro RubinoAdvisorregistration: previous registration
Nov 18, 2020 to Dec 23, 2021factForm ADV

Owns (1)

← HEROLD, PAULA, MARGARETOwnerSHAREHOLDER, ownership code C, individual
Feb 15, 2012 to Mar 29, 2024factForm ADV

Controls (5)

← HEROLD, PAULA, MARGARETOwnerPERCHERON SHAREHOLDER, ownership code C, individual
Feb 15, 2012 to Mar 29, 2024factForm ADV
← LANTON, KEITH, MICHAELOwnerPERCHERON PRESIDENT AND TREASURER, ownership code A, individual
Nov 17, 2020 to Mar 29, 2024factForm ADV
← SHEFTEL, WENDY, DIANEOwnerPERCHERON - SHAREHOLDER, ownership code NA, individual
Nov 17, 2020 to Mar 29, 2024factForm ADV
← HEROLD, LAWRENCE, STEPHENOwnerSHAREHOLDER, ownership code C, individual
Feb 15, 2012 to Mar 29, 2024factForm ADV
← PERCHERON ASSET MANAGEMENT GROUP, INC.OwnerHOLDING COMPANY, ownership code E, domestic entity
Nov 17, 2020 to Mar 29, 2024factForm ADV

Dated events

Occurred
Aug 12, 2025
Advisor changed firm
Steven Marc Heinowitz left Herold Advisors, Inc. for Calton & Associates, Inc. (registered 2025-07-15)
Form ADVobserved 4 days ago
Occurred
Nov 17, 2020
Control person joined
Michael Keith Lanton (Percheron President And Treasurer) appeared on Schedule A of Herold Advisors, Inc.
Form ADVobserved 4 days ago
Occurred
Nov 17, 2020
Control person joined
Diane Wendy Sheftel (Percheron - Shareholder) appeared on Schedule A of Herold Advisors, Inc.
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:08d92ab2-2e68-00c5-97c1-66eb2461209c
First observed: Feb 15, 2012
Last observed: Sep 10, 2026 9 days ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

HEROLD ADVISORS, INC.

CRD 105090

NEW YORK, NY

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:08d92ab2-2e68-00c5-97c1-66eb2461209c

Data as of Sep 10, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 6:27 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

VIDUR RAJ BHALLA

Chartered Financial Analyst

NEW YORK, NY

n/a

yes

LAWRENCE STEPHEN HEROLD

Chartered Financial Analyst

NEW YORK, NY

n/a

yes

KEVIN JOHN LEAHY

n/a

NEW YORK, NY

n/a

yes

MARIO JOHN GIAMMARCO

n/a

Staten Island, NY | NEW YORK, NY | MELVILLE, NY

n/a

yes

SEAN YANG

n/a

NEW YORK, NY

n/a

yes

HENRY STEVEN PACHT

n/a

NEW YORK, NY | New York, NY | MELVILLE, NY

n/a

yes

MARIO JOHN GIAMMARCO JR

n/a

NEW YORK, NY

n/a

yes

FRANCIS GEORGE HORNEFF

n/a

New York, NY | NEW YORK, NY | MELVILLE, NY

n/a

yes

Tyler Joseph Turtoro

n/a

Staten Island, NY

yes

Hunter Wagner Lanton

n/a

NEW YORK, NY | Melville, NY | MELVILLE, NY

n/a

yes

Michael John Bottoni

n/a

MELVILLE, NY | Melville, NY | NEW YORK, NY

n/a

yes

PATRICK JOHN GORMAN

n/a

W Islip, NY | NEW YORK, NY

n/a

yes

Liana Barone

n/a

Staten Island, NY | NEW YORK, NY

n/a

yes

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

HEROLD, LAWRENCE, STEPHEN

HEROLD ADVISORS - PRESIDENT, DIRECTOR, CEO, COO, CHIEF LEGAL OFFICER, CCO

yes

12/1980

Feb 15, 2012

Mar 29, 2024

HEROLD, LAWRENCE, STEPHEN

Shareholder

yes

11/2020

Feb 15, 2012

Mar 29, 2024

HEROLD, PAULA, MARGARET

PERCHERON SHAREHOLDER

yes

11/2020

Feb 15, 2012

Mar 29, 2024

LANTON, KEITH, MICHAEL

PERCHERON PRESIDENT AND TREASURER

yes

11/2020

Nov 17, 2020

Mar 29, 2024

PERCHERON ASSET MANAGEMENT GROUP, INC.

HOLDING COMPANY

yes

11/2020

Nov 17, 2020

Mar 29, 2024

SHEFTEL, WENDY, DIANE

PERCHERON - SHAREHOLDER

yes

11/2020

Nov 17, 2020

Mar 29, 2024

HEROLD, PAULA, MARGARET

Shareholder

11/2020

Feb 15, 2012

Mar 29, 2024

Related person

Type

Class on the graph

Its RAUM

Control

Common control

State

LANTERN WEALTH ADVISORS, LLC

n/a

Independent wealth

$320M

yes

n/a

HEROLD & LANTERN INVESTMENTS, INC.

n/a

yes

n/a

HEROLD INSURANCE AGENCY,INC.

n/a

yes

n/a

LANTERN INSURANCE BROKERAGE

n/a

yes

n/a

City

State

Country

Employees

Also broker-dealer

STATEN ISLAND

United States

yes

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Apr 7, 2026

$540M

n/a

2024

Mar 31, 2025

$490M

n/a

2023

Mar 29, 2024

$413M

n/a

2022

Mar 31, 2023

$334M

n/a

2021

Mar 31, 2022

$376M

n/a

2020

Mar 23, 2021

$276M

n/a

2019

Apr 7, 2020

$186M

n/a

2018

Mar 25, 2019

$129M

n/a

2017

Mar 12, 2018

$140M

n/a

2016

Mar 23, 2017

$108M

n/a

2015

Mar 21, 2016

$92.3M

n/a

2014

Mar 11, 2015

$93.0M

n/a

2013

Jan 22, 2014

$76.9M

n/a

2012

Jan 10, 2013

$62.7M

n/a

2011

Feb 15, 2012

$51.3M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$540M

$490M

10.3%

$334M

17.4%