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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

STRAUSS FINANCIAL GROUP

STRAUSS WEALTH ADVISING, INC., CRD 310512

HOOVER, AL

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:0c6d3f48-e206-2044-84c5-03949c7b3e43

Data as of Feb 25, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 12:48 AM UTC and rebuilt at most every 15 minutes.

Relationships: 7
Dated events: 2
On other graphs: 0
Observed: Aug 18, 2020 to Feb 25, 2026
14 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.99 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $276MItem 5.F on the latest filing (2026-02-25); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $276M
Private client RAUM: $273MderivedItem 5.D individuals plus high net worth individuals
Private client share: 99%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 3
RAUM per advisor: $92.0Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 6
Advisory employees: 4
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 800
Individual clients: 211
High net worth clients: 1
SEC number: 801-119480
CRD: 310512
Filings on the tape: 14
First filed: Aug 18, 2020
Latest filed: Feb 25, 2026
Organised: Corporation, AL

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
JOHN ARTHUR STRAUSS	n/a	HOOVER, AL	5	12	1	no
HEIDI BEACH STRAUSS	n/a	HOOVER, AL	5	42	1	no
JOHN WALTER STRAUSS	n/a	HOOVER, AL	5	44	1	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
STRAUSS, JOHN, ARTHUR	PRESIDENT AND CHIEF COMPLIANCE OFFICER	E	yes	09/2020	Aug 18, 2020	Nov 4, 2024

Affiliates (Item 7.A)

as filed on Item 7.A; a related person with a CRD on the graph links to its own page

Related person	Type	Class on the graph	Its RAUM	Control	Common control	State
LAKEVIEW TAX ADVISORS, LLC	n/a	n/a	n/a	N	yes	n/a

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Private funds	Fund GAV
2025	Feb 25, 2026	$276M	$276M	6	4	n/a	n/a
2024	Mar 16, 2025	$240M	$240M	6	4	n/a	n/a
2023	Mar 7, 2024	$190M	$190M	6	4	n/a	n/a
2022	Mar 19, 2023	$162M	$162M	6	4	n/a	n/a
2021	Mar 15, 2022	$202M	$202M	6	4	n/a	n/a
2020	Jan 13, 2021	$160M	$160M	6	4	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	1

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$276M	$240M	15.0%	$162M	19.4%	6	6	0	0

Teams in

teams that arrived here from one firm together

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
STRAUSS FINANCIAL GROUP, INC.	4	Nov 24, 2020	Nov 25, 2020	BIRMINGHAM, AL	Firm absorbed	RIA to new firm	100.0%

Relationships

Registered with (5)

← HEIDI BEACH STRAUSSAdvisorregistration: current employment
Nov 25, 2020 to presentfactForm ADV
← JOHN WALTER STRAUSSAdvisorregistration: current employment
Nov 25, 2020 to presentfactForm ADV
← JOHN ARTHUR STRAUSSAdvisorregistration: current employment
Nov 24, 2020 to presentfactForm ADV
← Martin Nicole SmithAdvisorregistration: previous registration
Jul 7, 2022 to Feb 9, 2024factForm ADV
← JOSH Scott VANFLETERENAdvisorregistration: previous registration
Nov 24, 2020 to Jun 23, 2021factForm ADV

Controls (1)

← STRAUSS, JOHN, ARTHUROwnerPRESIDENT AND CHIEF COMPLIANCE OFFICER, ownership code E, individual
Aug 18, 2020 to Nov 4, 2024factForm ADV

Moved with (1)

← STRAUSS FINANCIAL GROUP, INC.Registered adviser4 advisors, firm absorbed, same day
Nov 24, 2020 to Nov 25, 2020factForm ADV

Dated events

Occurred
Feb 9, 2024
Advisor changed firm
Martin Nicole Smith left Strauss Financial Group for Oneascent Family Offices (registered 2024-02-15)
Form ADVobserved 4 days ago
Occurred
Aug 18, 2020
First Form ADV filing
Strauss Financial Group filed its initial SEC registration (Form ADV)
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:0c6d3f48-e206-2044-84c5-03949c7b3e43
First observed: Aug 18, 2020
Last observed: Feb 25, 2026 6 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

STRAUSS FINANCIAL GROUP

STRAUSS WEALTH ADVISING, INC., CRD 310512

HOOVER, AL

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:0c6d3f48-e206-2044-84c5-03949c7b3e43

Data as of Feb 25, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 12:48 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

JOHN ARTHUR STRAUSS

n/a

HOOVER, AL

HEIDI BEACH STRAUSS

n/a

HOOVER, AL

JOHN WALTER STRAUSS

n/a

HOOVER, AL

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

STRAUSS, JOHN, ARTHUR

PRESIDENT AND CHIEF COMPLIANCE OFFICER

yes

09/2020

Aug 18, 2020

Nov 4, 2024

Related person

Type

Class on the graph

Its RAUM

Control

Common control

State

LAKEVIEW TAX ADVISORS, LLC

n/a

yes

n/a

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Feb 25, 2026

$276M

n/a

2024

Mar 16, 2025

$240M

n/a

2023

Mar 7, 2024

$190M

n/a

2022

Mar 19, 2023

$162M

n/a

2021

Mar 15, 2022

$202M

n/a

2020

Jan 13, 2021

$160M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$276M

$240M

15.0%

$162M

19.4%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

STRAUSS FINANCIAL GROUP, INC.

Nov 24, 2020

Nov 25, 2020

BIRMINGHAM, AL

Firm absorbed

RIA to new firm

100.0%