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RIA / WealthRegistered adviserformer SEC adviserleft the SEC rosterRAUM 100m 1b

TRITON FINANCIAL GROUP, INC.

CRD 153048

MARLBOROUGH, MA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:14a67e36-30af-35df-1330-9a80ac28c4d2

Data as of Nov 13, 2024 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 11:51 PM UTC and rebuilt at most every 15 minutes.

Relationships: 3
Dated events: 3
On other graphs: 0
Observed: Mar 28, 2012 to Nov 13, 2024
25 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: former SEC adviserderivedabsent from the latest SEC roster
Regulatory AUM: $237MItem 5.F on the latest filing (2024-11-13); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $233M
Private client RAUM: $233MderivedItem 5.D individuals plus high net worth individuals
Private client share: 98%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 0
Employees: 2
Advisory employees: 1
Offices: 1Schedule D 1.F, beyond the principal office
Accounts: 1,084
Individual clients: 215
High net worth clients: 109
Custody, client assets: $0
SEC number: 801-110006
CRD: 153048
Filings on the tape: 25
First filed: Mar 28, 2012
Latest filed: Nov 13, 2024
Organised: Corporation, Massachusetts
Website: tritonfinancialgroup.com

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
GUSTAFSON, ROBERT, KEENAN	PRESIDENT AND CHIEF COMPLIANCE OFFICER	E	yes	02/2008	Mar 28, 2012	Nov 13, 2024

Affiliates (Item 7.A)

as filed on Item 7.A; a related person with a CRD on the graph links to its own page

Related person	Type	Class on the graph	Its RAUM	Control	Common control	State
ADVISORS CHOICE INSURANCE AGENCY, INC.	n/a	n/a	n/a	N	yes	n/a

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
Nashua	Nh	United States	1	no

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2023	Mar 14, 2024	$237M	$233M	2	1	0	n/a	n/a
2022	Mar 29, 2023	$210M	$206M	2	1	0	n/a	n/a
2021	Mar 25, 2022	$206M	$202M	2	1	0	n/a	n/a
2020	Mar 10, 2021	$163M	$163M	2	1	0	n/a	n/a
2019	Mar 16, 2020	$141M	$141M	2	1	0	n/a	n/a
2018	Mar 28, 2019	$116M	$116M	2	1	0	n/a	n/a
2017	Mar 13, 2018	$116M	$116M	1	1	0	n/a	n/a
2011	Mar 28, 2012	$56.0M	$56.0M	n/a	n/a	n/a	n/a	n/a

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2023	$237M	$210M	12.9%	$163M	13.4%	2	2	1	0

Relationships

Controls (1)

← GUSTAFSON, ROBERT, KEENANOwnerPRESIDENT AND CHIEF COMPLIANCE OFFICER, ownership code E, individual
Mar 28, 2012 to presentfactForm ADV

Registered with (1)

← ROBERT KEENAN GUSTAFSONAdvisorregistration: previous registration
Feb 15, 2011 to Feb 18, 2025factForm ADV

Dated events

Occurred
Mar 6, 2025
Left the SEC roster
Triton Financial Group, Inc. no longer on the SEC adviser roster (last listed 2025-02-03, RAUM $237.2M)
Form ADVobserved 5 days ago
$237M
Occurred
Feb 18, 2025
Advisor changed firm
Robert Keenan Gustafson left Triton Financial Group, Inc. for Mariner (registered 2025-01-13)
Form ADVobserved 5 days ago
Occurred
Feb 10, 2017
First Form ADV filing
Rkg Financial, Inc. filed its initial SEC registration (Form ADV)
Form ADVobserved 5 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:14a67e36-30af-35df-1330-9a80ac28c4d2
First observed: Mar 28, 2012
Last observed: Nov 13, 2024 22 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

TRITON FINANCIAL GROUP, INC.

CRD 153048

MARLBOROUGH, MA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:14a67e36-30af-35df-1330-9a80ac28c4d2

Data as of Nov 13, 2024 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 11:51 PM UTC and rebuilt at most every 15 minutes.

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

GUSTAFSON, ROBERT, KEENAN

PRESIDENT AND CHIEF COMPLIANCE OFFICER

yes

02/2008

Mar 28, 2012

Nov 13, 2024

Related person

Type

Class on the graph

Its RAUM

Control

Common control

State

ADVISORS CHOICE INSURANCE AGENCY, INC.

n/a

yes

n/a

City

State

Country

Employees

Also broker-dealer

Nashua

United States

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2023

Mar 14, 2024

$237M

$233M

n/a

2022

Mar 29, 2023

$210M

$206M

n/a

2021

Mar 25, 2022

$206M

$202M

n/a

2020

Mar 10, 2021

$163M

n/a

2019

Mar 16, 2020

$141M

n/a

2018

Mar 28, 2019

$116M

n/a

2017

Mar 13, 2018

$116M

n/a

2011

Mar 28, 2012

$56.0M

n/a

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2023

$237M

$210M

12.9%

$163M

13.4%