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RIA / WealthAdvisordual registered (broker-dealer)18 years in industry

ROSS DANIEL COCHRELL

Advisor at UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER

SCOTTSDALE, AZ | WOOSTER, OH | AVON, OH

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Search this name across graphsid dfx:ria:1a4dc6be-5c38-5f39-7a96-676c6fb5ec9f

Data as of Sep 15, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 10:52 AM UTC and rebuilt at most every 15 minutes.

Relationships: 6
Dated events: 1
On other graphs: 0
Observed: Jan 1, 2010 to Sep 15, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER
Current firm class: independent wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Jan 1, 2008earliest registration or exam on IAPD
Years in industry: 18derivedfrom the industry start date
Years at current firm: 4derivedfrom the current registration's begin date
Prior firms: 5
Current registrations: 1
Registered states: 1
Exams: S66|S63
First exam: Jul 21, 2008
First registration: Jan 1, 2010
Dual registered: yes, broker-dealer
IAPD individual key: 5492364

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER	Independent wealth	Apr 14, 2022	n/a	yes	WOOSTER, OH\|SCOTTSDALE, AZ\|AVON, OH	Current employment
SECURITIES AMERICA ADVISORS, INC.	Former SEC adviser	Sep 18, 2020	Apr 18, 2022	no	WOOSTER, OH	Previous registration
SSN ADVISORY, INC.	Former SEC adviser	May 6, 2013	Sep 18, 2020	no	BURBANK, OH	Previous registration
HUMMEL WEALTH MANAGEMENT, LLC	Former SEC adviser	May 26, 2011	Jul 19, 2012	no	BERLIN, OH	Previous registration
ON INVESTMENT MANAGEMENT CO	Bd affiliated wealth	Feb 23, 2011	May 7, 2013	no	WOOSTER, OH	Previous registration
PNC WEALTH MANAGEMENT	Bd affiliated wealth	Jan 1, 2010	Feb 28, 2011	no	ASHLAND, OH\|LOUDONVILLE, OH\|ASHLAND, OH\|JEROMESVILLE, OH\|SHELBY, OH\|ORRVILLE, OH\|ORRVILLE, OH\|DALTON, OH\|DOYLESTOWN, OH\|WOOSTER, OH\|FREDERICKSBURG, OH\|SHREVE, OH\|WOOSTER, OH\|WOOSTER, OH\|RITTMAN, OH\|MILLERSBURG, OH\|MILLERSBURG, OH	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
SECURITIES AMERICA ADVISORS, INC.	UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER	Apr 18, 2022	Apr 14, 2022	-4	Firm change	Ibd to RIA
SSN ADVISORY, INC.	SECURITIES AMERICA ADVISORS, INC.	Sep 18, 2020	Sep 18, 2020	0	Bulk transfer	Ibd to ibd
ON INVESTMENT MANAGEMENT CO	HUMMEL WEALTH MANAGEMENT, LLC	May 7, 2013	May 26, 2011	-712	Firm change after gap	Other
HUMMEL WEALTH MANAGEMENT, LLC	SSN ADVISORY, INC.	Jul 19, 2012	May 6, 2013	291	Firm change	Other
PNC WEALTH MANAGEMENT	ON INVESTMENT MANAGEMENT CO	Feb 28, 2011	Feb 23, 2011	-5	Firm change	Other

Team moves

moves this advisor made together with colleagues (two or more registrations ending and beginning together)

Team	Left	Joined	From	Kind
110518:20804:OH:2022-04-18	Apr 18, 2022	Apr 14, 2022	WOOSTER, OH	Firm change

Relationships

Registered with (6)

→ UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNERRegistered adviserregistration: current employment
Apr 14, 2022 to presentfactForm ADV
→ SECURITIES AMERICA ADVISORS, INC.Registered adviserregistration: previous registration
Sep 18, 2020 to Apr 18, 2022factForm ADV
→ SSN ADVISORY, INC.Registered adviserregistration: previous registration
May 6, 2013 to Sep 18, 2020factForm ADV
→ ON INVESTMENT MANAGEMENT CORegistered adviserregistration: previous registration
Feb 23, 2011 to May 7, 2013factForm ADV
→ HUMMEL WEALTH MANAGEMENT, LLCRegistered adviserregistration: previous registration
May 26, 2011 to Jul 19, 2012factForm ADV
→ PNC WEALTH MANAGEMENTRegistered adviserregistration: previous registration
Jan 1, 2010 to Feb 28, 2011factForm ADV

Dated events

Occurred
Apr 18, 2022
Advisor changed firm
Ross Daniel Cochrell left Securities America Advisors, Inc. for United Planners' Financial Services Of America A Limited Partner (registered 2022-04-14)
Form ADVobserved 6 days ago