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RIA / WealthAdvisorCertified Financial Plannerdual registered (broker-dealer)20 years in industry

MATTHEW ADAM DAY

Advisor at TRUIST ADVISORY SERVICES, INC.

PIKEVILLE, KY

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Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 2:07 PM UTC and rebuilt at most every 15 minutes.

Relationships: 6
Dated events: 1
On other graphs: 0
Observed: May 16, 2006 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: TRUIST ADVISORY SERVICES, INC.
Current firm class: broker-dealer affiliated wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: May 15, 2006earliest registration or exam on IAPD
Years in industry: 20derivedfrom the industry start date
Years at current firm: 1derivedfrom the current registration's begin date
Prior firms: 5
Current registrations: 1
Registered states: 1
Designations: Certified Financial Planner
Exams: S66
First exam: May 15, 2006
First registration: May 16, 2006
Dual registered: yes, broker-dealer
IAPD individual key: 5064174

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
TRUIST ADVISORY SERVICES, INC.	Bd affiliated wealth	Apr 16, 2025	n/a	yes	PIKEVILLE, KY	Current employment
LPL FINANCIAL LLC	Bd affiliated wealth	Feb 6, 2018	Apr 17, 2025	no	PAINTSVILLE, KY\|GRAYSON, KY\|PRESTONSBURG, KY\|SALYERSVILLE, KY\|ALLEN, KY\|PAINTSVILLE, KY\|MCDOWELL, KY\|PIKEVILLE, KY\|PIKEVILLE, KY\|WINCHESTER, KY\|LOUISA, KY\|ASHLAND, KY\|WINCHESTER, KY	Previous registration
BB&T SECURITIES, LLC	Former SEC adviser	Jan 2, 2018	Jan 17, 2018	no	BIRMINGHAM, AL\|PAINTSVILLE, KY\|HARLAN, KY\|PIKEVILLE, KY\|CHARLOTTE, NC\|PIKEVILLE, KY	Previous registration
BB&T INVESTMENT SERVICES, INC.	Former SEC adviser	Mar 19, 2008	Jan 2, 2018	no	PIKEVILLE, KY\|CHARLOTTE, NC\|HARLAN, KY\|PIKEVILLE, KY\|PIKEVILLE, KY\|BELCHER, KY\|PAINTSVILLE, KY\|PRESTONBURG, KY\|EVARTS, KY\|CUMBERLAND, KY\|PIKEVILLE, KY\|IRVINE, KY\|PIKEVILLE, KY\|PAINTSVILLE, KY\|LOUISVILLE, KY\|HARLAN, KY\|LEXINGTON, KY\|HOMEWOOD, AL\|WINCHESTER, KY\|LEXINGTON, KY\|LEXINGTON, KY\|LEXINGTON, KY\|WINCHESTER, KY\|LEXINGTON, KY\|LEXINGTON, KY\|IRVINE, KY	Previous registration
LPL FINANCIAL LLC	Bd affiliated wealth	Sep 4, 2007	Mar 4, 2008	no	PIKEVILLE, KY\|FORT MILL, SC\|PIKEVILLE, KY	Previous registration
CETERA INVESTMENT SERVICES LLC	Former SEC adviser	May 16, 2006	Sep 5, 2007	no	VERSAILLES, KY	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
LPL FINANCIAL LLC	TRUIST ADVISORY SERVICES, INC.	Apr 17, 2025	Apr 16, 2025	-1	Firm change	Ibd to ibd
BB&T SECURITIES, LLC	LPL FINANCIAL LLC	Jan 17, 2018	Feb 6, 2018	20	Firm change	Other
BB&T INVESTMENT SERVICES, INC.	BB&T SECURITIES, LLC	Jan 2, 2018	Jan 2, 2018	0	Bulk transfer	Other
LPL FINANCIAL LLC	BB&T INVESTMENT SERVICES, INC.	Mar 4, 2008	Mar 19, 2008	15	Firm change	Other
CETERA INVESTMENT SERVICES LLC	LPL FINANCIAL LLC	Sep 5, 2007	Sep 4, 2007	-1	Firm change	Other

Relationships

Registered with (5)

→ TRUIST ADVISORY SERVICES, INC.Registered adviserregistration: current employment
Apr 16, 2025 to presentfactForm ADV
→ LPL FINANCIAL LLCRegistered adviserregistration: previous registration
Feb 6, 2018 to Apr 17, 2025factForm ADV
→ BB&T SECURITIES, LLCRegistered adviserregistration: previous registration
Jan 2, 2018 to Jan 17, 2018factForm ADV
→ BB&T INVESTMENT SERVICES, INC.Registered adviserregistration: previous registration
Mar 19, 2008 to Jan 2, 2018factForm ADV
→ CETERA INVESTMENT SERVICES LLCRegistered adviserregistration: previous registration
May 16, 2006 to Sep 5, 2007factForm ADV

Dated events

Occurred
Apr 17, 2025
Advisor changed firm
Matthew Adam Day left Lpl Financial Llc for Truist Advisory Services, Inc. (registered 2025-04-16)
Form ADVobserved 4 days ago