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RIA / WealthAdvisorCertified Financial Plannerdual registered (broker-dealer)24 years in industry

CELESTE MARI FRIEND

Advisor at VOYA FINANCIAL ADVISORS, INC.

Ooltewah, TN | Nashville, TN

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Search this name across graphsid dfx:ria:4065c597-801e-ca03-968c-7f1cc6579585

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 8:03 PM UTC and rebuilt at most every 15 minutes.

Relationships: 6
Dated events: 1
On other graphs: 0
Observed: Jan 27, 2004 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: VOYA FINANCIAL ADVISORS, INC.
Current firm class: broker-dealer affiliated wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Jan 2, 2002earliest registration or exam on IAPD
Years in industry: 24derivedfrom the industry start date
Years at current firm: 3derivedfrom the current registration's begin date
Prior firms: 5
Current registrations: 1
Registered states: 1
Designations: Certified Financial Planner
Exams: S63|S66
First exam: Jan 2, 2002
First registration: Jan 27, 2004
Dual registered: yes, broker-dealer
Other names: CELESTE MARI ARP|CELESTE FRIEND ARP
IAPD individual key: 4460059

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
VOYA FINANCIAL ADVISORS, INC.	Bd affiliated wealth	Apr 11, 2023	n/a	yes	Ooltewah, TN\|Nashville, TN	Current employment
VALIC FINANCIAL ADVISORS, INC.	Bd affiliated wealth	Feb 4, 2013	Mar 15, 2023	no	KNOXVILLE, TN\|BRENTWOOD, TN	Previous registration
BELLWETHER INVESTMENT GROUP, LLC	Independent wealth	Nov 19, 2008	Jan 31, 2013	no	CHATTANOOGA, TN	Previous registration
RAYMOND JAMES FINANCIAL SERVICES, INC.	n/a	May 15, 2006	Oct 14, 2008	no	CHATTANOOGA, TN	Previous registration
FIRST HORIZON ADVISORS, INC	Former SEC adviser	Aug 17, 2005	May 3, 2006	no	CHATTANOOGA, TN\|CLEVELAND, TN	Previous registration
MORGAN STANLEY DW INC.	n/a	Jan 27, 2004	Jul 6, 2005	no	CHATTANOOGA, TN	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
VALIC FINANCIAL ADVISORS, INC.	VOYA FINANCIAL ADVISORS, INC.	Mar 15, 2023	Apr 11, 2023	27	Firm change	Ibd to ibd
BELLWETHER INVESTMENT GROUP, LLC	VALIC FINANCIAL ADVISORS, INC.	Jan 31, 2013	Feb 4, 2013	4	Firm change	Other
RAYMOND JAMES FINANCIAL SERVICES, INC.	BELLWETHER INVESTMENT GROUP, LLC	Oct 14, 2008	Nov 19, 2008	36	Firm change	Other
FIRST HORIZON ADVISORS, INC	RAYMOND JAMES FINANCIAL SERVICES, INC.	May 3, 2006	May 15, 2006	12	Firm change	Other
MORGAN STANLEY DW INC.	FIRST HORIZON ADVISORS, INC	Jul 6, 2005	Aug 17, 2005	42	Firm change	Other

Relationships

Registered with (6)

→ VOYA FINANCIAL ADVISORS, INC.Registered adviserregistration: current employment
Apr 11, 2023 to presentfactForm ADV
→ VALIC FINANCIAL ADVISORS, INC.Registered adviserregistration: previous registration
Feb 4, 2013 to Mar 15, 2023factForm ADV
→ BELLWETHER INVESTMENT GROUP, LLCRegistered adviserregistration: previous registration
Nov 19, 2008 to Jan 31, 2013factForm ADV
→ RAYMOND JAMES FINANCIAL SERVICES, INC.Registered adviserregistration: previous registration
May 15, 2006 to Oct 14, 2008factForm ADV
→ FIRST HORIZON ADVISORS, INCRegistered adviserregistration: previous registration
Aug 17, 2005 to May 3, 2006factForm ADV
→ MORGAN STANLEY DW INC.Registered adviserregistration: previous registration
Jan 27, 2004 to Jul 6, 2005factForm ADV

Dated events

Occurred
Mar 15, 2023
Advisor changed firm
Celeste Mari Friend left Valic Financial Advisors, Inc. for Voya Financial Advisors, Inc. (registered 2023-04-11)
Form ADVobserved 6 days ago