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RIA / WealthRegistered adviserinstitutional managerSEC registeredRAUM 100m 1b

ZUNA, LLC

CRD 306113

PORTLAND, OR

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:45d977f6-c6ba-7b5f-c0be-cbd0100f72fe

Data as of Mar 10, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 8:29 PM UTC and rebuilt at most every 15 minutes.

Relationships: 12
Dated events: 9
On other graphs: 1
Observed: Oct 12, 2019 to Mar 10, 2026
15 observations

Across DFX

same identity by shared identifier, citation, or a bridge measured by hand

Allocatorsidentity

Zuna, LLC

Investment consultant · shared crd

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: institutional managerderivedprivate_client_share=0.0 fund_share=0.0 institutional_share=0.99 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $411MItem 5.F on the latest filing (2026-03-10); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $397M
Private client RAUM: $0derivedItem 5.D individuals plus high net worth individuals
Private client share: 0%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 3
RAUM per advisor: $137Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 6
Advisory employees: 5
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 60
Individual clients: 0
High net worth clients: 0
SEC number: 801-117623
CRD: 306113
Filings on the tape: 15
First filed: Oct 12, 2019
Latest filed: Mar 10, 2026
Organised: Limited Liability Company, OR
Website: teamzuna.com

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
THOMAS WIDNEY GREIDER	n/a	PORTLAND, OR	4	20	2	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
Hepburn, Carrie, Anne	DIRECTOR & SHAREHOLDER	F	yes	11/2019	Oct 12, 2019	Feb 27, 2024
Hepburn, Carrie, Anne	Manager	Na	yes	10/2019	Oct 12, 2019	Feb 27, 2024
Koleno, Greg, Lee	DIRECTOR & SHAREHOLDER	C	yes	12/2019	Dec 24, 2019	Feb 27, 2024
LAIR HILL PARTNERS, INC. DBA ZUNA HOLDINGS	SOLE OWNER	E	yes	11/2019	Mar 5, 2020	Feb 27, 2024
SHAH, AALOK, KIRIT	DIRECTOR & SHAREHOLDER	D	yes	11/2019	Oct 12, 2019	Feb 27, 2024
SHAH, AALOK, KIRIT	MANAGER & CCO	Na	yes	10/2019	Oct 12, 2019	Feb 27, 2024

Affiliates (Item 7.A)

as filed on Item 7.A; a related person with a CRD on the graph links to its own page

Related person	Type	Class on the graph	Its RAUM	Control	Common control	State
HARBOUR INVESTMENT MANAGEMENT L.L.C.	n/a	Independent wealth	$382M	Y	yes	n/a
ZUNA CONSULTING, LLC	n/a	n/a	n/a	Y	no	n/a

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line; showing 7 of 8

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Private funds	Fund GAV
2025	Mar 10, 2026	$411M	$397M	6	5	n/a	n/a
2024	Feb 20, 2025	$390M	$377M	6	5	n/a	n/a
2023	Feb 27, 2024	$290M	$279M	6	5	n/a	n/a
2022	Mar 1, 2023	$207M	$196M	6	5	n/a	n/a
2021	Mar 1, 2022	$116M	$116M	4	4	n/a	n/a
2020	Feb 25, 2021	$220M	$52.6M	4	4	n/a	n/a
2019	Mar 5, 2020	$142M	$1.9M	5	4	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	1	-1	33.3%	0	0	0	0	1

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$411M	$390M	5.6%	$207M	25.8%	6	6	0	0

Relationships

Affiliated with (2)

→ HARBOUR INVESTMENT MANAGEMENT L.L.C.Registered adviserother investment adviser, control, common control
factForm ADV
← HARBOUR INVESTMENT MANAGEMENT L.L.C.Registered adviserother investment adviser, common control
factForm ADV

Registered with (4)

← THOMAS WIDNEY GREIDERAdvisorregistration: current employment
Nov 22, 2021 to presentfactForm ADV
← AALOK KIRIT SHAHAdvisorregistration: current employment
Feb 19, 2020 to presentfactForm ADV
← Carrie Anne HepburnAdvisorregistration: current employment
Feb 19, 2020 to presentfactForm ADV
← THOMAS AARON COOPERAdvisorregistration: previous registration
Jan 17, 2023 to Mar 31, 2026factForm ADV

Controls (4)

← SHAH, AALOK, KIRITOwnerDIRECTOR & SHAREHOLDER, ownership code D, individual
Oct 12, 2019 to Feb 27, 2024factForm ADV
← Koleno, Greg, LeeOwnerDIRECTOR & SHAREHOLDER, ownership code C, individual
Dec 24, 2019 to Feb 27, 2024factForm ADV
← Hepburn, Carrie, AnneOwnerDIRECTOR & SHAREHOLDER, ownership code F, individual
Oct 12, 2019 to Feb 27, 2024factForm ADV
← LAIR HILL PARTNERS, INC. DBA ZUNA HOLDINGSOwnerSOLE OWNER, ownership code E, domestic entity
Mar 5, 2020 to Feb 27, 2024factForm ADV

Dated events

Occurred
Mar 31, 2026
Advisor changed firm
Thomas Aaron Cooper left Zuna, Llc for Retirement Strategy Advisors Llc (registered 2026-05-01)
Form ADVobserved 6 days ago
Occurred
Nov 21, 2023
Control person left
Gregory Brian Miller (Director & Shareholder) no longer on Schedule A of Zuna, Llc (listed 2023-03-01, absent 2023-11-21)
Form ADVobserved 6 days ago
Occurred
Jul 13, 2022
Regulatory AUM changed
Zuna, Llc reported RAUM $2.6M, down 98% from $115.6M (2022-03-04 to 2022-07-13)
Form ADVobserved 6 days ago
$-113M
Occurred
Mar 1, 2022
Regulatory AUM changed
Zuna, Llc reported RAUM $115.6M, down 47% from $219.7M (2021-02-25 to 2022-03-01)
Form ADVobserved 6 days ago
$-104M
Occurred
Mar 1, 2022
Control person left
Ann Katrina Bell (Manager) no longer on Schedule A of Zuna, Llc (listed 2021-02-25, absent 2022-03-01)
Form ADVobserved 6 days ago
Occurred
Feb 25, 2021
Control person left
M Bonnie Treichel (Manager & Cco) no longer on Schedule A of Zuna, Llc (listed 2020-09-17, absent 2021-02-25)
Form ADVobserved 6 days ago
Occurred
Dec 24, 2019
Control person joined
Lee Greg Koleno (Director & Shareholder) appeared on Schedule A of Zuna, Llc
Form ADVobserved 6 days ago
Occurred
Dec 24, 2019
Control person joined
Gregory Brian Miller (Director & Shareholder) appeared on Schedule A of Zuna, Llc
Form ADVobserved 6 days ago
Occurred
Oct 12, 2019
First Form ADV filing
Ncp, Llc filed its initial SEC registration (Form ADV)
Form ADVobserved 6 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:45d977f6-c6ba-7b5f-c0be-cbd0100f72fe
First observed: Oct 12, 2019
Last observed: Mar 10, 2026 6 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

ZUNA, LLC

CRD 306113

PORTLAND, OR

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:45d977f6-c6ba-7b5f-c0be-cbd0100f72fe

Data as of Mar 10, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 8:29 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

THOMAS WIDNEY GREIDER

n/a

PORTLAND, OR

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

Hepburn, Carrie, Anne

DIRECTOR & SHAREHOLDER

yes

11/2019

Oct 12, 2019

Feb 27, 2024

Hepburn, Carrie, Anne

Manager

yes

10/2019

Oct 12, 2019

Feb 27, 2024

Koleno, Greg, Lee

DIRECTOR & SHAREHOLDER

yes

12/2019

Dec 24, 2019

Feb 27, 2024

LAIR HILL PARTNERS, INC. DBA ZUNA HOLDINGS

SOLE OWNER

yes

11/2019

Mar 5, 2020

Feb 27, 2024

SHAH, AALOK, KIRIT

DIRECTOR & SHAREHOLDER

yes

11/2019

Oct 12, 2019

Feb 27, 2024

SHAH, AALOK, KIRIT

MANAGER & CCO

yes

10/2019

Oct 12, 2019

Feb 27, 2024

Related person

Type

Class on the graph

Its RAUM

Control

Common control

State

HARBOUR INVESTMENT MANAGEMENT L.L.C.

n/a

Independent wealth

$382M

yes

n/a

ZUNA CONSULTING, LLC

n/a

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 10, 2026

$411M

$397M

n/a

2024

Feb 20, 2025

$390M

$377M

n/a

2023

Feb 27, 2024

$290M

$279M

n/a

2022

Mar 1, 2023

$207M

$196M

n/a

2021

Mar 1, 2022

$116M

n/a

2020

Feb 25, 2021

$220M

$52.6M

n/a

2019

Mar 5, 2020

$142M

$1.9M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

-1

33.3%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$411M

$390M

5.6%

$207M

25.8%