This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Current firm

FLORIDA FINANCIAL ADVISORS, LLC

Current firm class

broker-dealer affiliated wealth managerderived

Book size

not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none

Industry start

Jun 1, 2016earliest registration or exam on IAPD

Years in industry

10derivedfrom the industry start date

Years at current firm

0derivedfrom the current registration's begin date

Prior firms

2

Current registrations

1

Registered states

1

Exams

S63|S65

First exam

May 16, 2024

First registration

Dec 1, 2018

Dual registered

no

Other names

Michael O'Connell|Michael O Connell|Michael OConnell

IAPD individual key

7023206

• Occurred

  Sep 18, 2025
  Advisor changed firm

  Michael Jon Oconnell left Pfg Private Wealth Management, Llc for Florida Financial Advisors, Llc (registered 2026-01-05)

  Form ADVobserved 6 days ago

Graph

RIA / Wealth Management

Canonical id

dfx:ria:473f54c7-868d-3cb9-2044-6bcf40d0d17a

First observed

Dec 1, 2018

Last observed

Sep 14, 2026 7 days ago

Source families

Federal regulator filings

1 registered feed stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.

Resolution

Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.