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RIA / WealthAdvisorCertified Financial Planner20 years in industry

LAURA GORMAN CHERNOV

Advisor at BALANCED FINANCIAL ADVISORS

SAUSALITO, CA

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Search this name across graphsid dfx:ria:482c838e-f731-6d69-064d-28cdfd2b7b15

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 9:17 AM UTC and rebuilt at most every 15 minutes.

Relationships: 5
Dated events: 2
On other graphs: 0
Observed: May 8, 2006 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: BALANCED FINANCIAL ADVISORS
Current firm class: state registeredderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: May 8, 2006earliest registration or exam on IAPD
Years in industry: 20derivedfrom the industry start date
Years at current firm: 0derivedfrom the current registration's begin date
Prior firms: 4
Current registrations: 1
Registered states: 1
Designations: Certified Financial Planner
First registration: May 8, 2006
Dual registered: no
Other names: LAURA MICHELLE GORMAN|LAURA CHERNOVA|LAURA GORMAN CHERNOVA|LAURA CHERNOV
IAPD individual key: 4606911

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
BALANCED FINANCIAL ADVISORS	State registered	Jan 7, 2026	n/a	yes	SAUSALITO, CA	Current employment
WEALTHSOURCE?	Former SEC adviser	May 5, 2022	Jun 6, 2024	no	SAUSALITO, CA	Previous registration
UNITED CAPITAL FINANCIAL ADVISORS	Independent wealth	May 4, 2011	Apr 29, 2022	no	SAN FRANCISCO, CA\|MILL VALLEY, CA	Previous registration
STANCORP INVESTMENT ADVISERS, INC.	Other adviser	Aug 22, 2007	May 4, 2011	no	SAN FRANCISCO, CA	Previous registration
Lnw	Independent wealth	May 8, 2006	Aug 15, 2007	no	SAN FRANCISCO, CA	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
WEALTHSOURCE?	BALANCED FINANCIAL ADVISORS	Jun 6, 2024	Jan 7, 2026	580	Firm change after gap	RIA to state RIA
UNITED CAPITAL FINANCIAL ADVISORS	WEALTHSOURCE?	Apr 29, 2022	May 5, 2022	6	Firm change	Ibd to RIA
STANCORP INVESTMENT ADVISERS, INC.	UNITED CAPITAL FINANCIAL ADVISORS	May 4, 2011	May 4, 2011	0	Firm change	Other
Lnw	STANCORP INVESTMENT ADVISERS, INC.	Aug 15, 2007	Aug 22, 2007	7	Firm change	Other

Relationships

Registered with (5)

→ BALANCED FINANCIAL ADVISORSRegistered adviserregistration: current employment
Jan 7, 2026 to presentfactForm ADV
→ WEALTHSOURCE?Registered adviserregistration: previous registration
May 5, 2022 to Jun 6, 2024factForm ADV
→ UNITED CAPITAL FINANCIAL ADVISORSRegistered adviserregistration: previous registration
May 4, 2011 to Apr 29, 2022factForm ADV
→ STANCORP INVESTMENT ADVISERS, INC.Registered adviserregistration: previous registration
Aug 22, 2007 to May 4, 2011factForm ADV
→ LNWRegistered adviserregistration: previous registration
May 8, 2006 to Aug 15, 2007factForm ADV

Dated events

Occurred
Jun 6, 2024
Advisor changed firm
Laura Gorman Chernov left Wealthsource? for Balanced Financial Advisors (registered 2026-01-07)
Form ADVobserved 6 days ago
Occurred
Apr 29, 2022
Advisor changed firm
Laura Gorman Chernov left United Capital Financial Advisors for Wealthsource? (registered 2022-05-05)
Form ADVobserved 6 days ago