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RIA / WealthAdvisor26 years in industry

AUDREY IVY PIERSON

Advisor at RFG ADVISORY, LLC

SANTA CLARITA, CA | VESTAVIA HILLS, AL

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Search this name across graphsid dfx:ria:5a0c142e-b9e0-dacb-8f83-57d785311512

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 1:07 PM UTC and rebuilt at most every 15 minutes.

Relationships: 8
Dated events: 1
On other graphs: 0
Observed: Aug 24, 2000 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: RFG ADVISORY, LLC
Current firm class: independent wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Apr 20, 2000earliest registration or exam on IAPD
Years in industry: 26derivedfrom the industry start date
Years at current firm: 0derivedfrom the current registration's begin date
Prior firms: 7
Current registrations: 1
Registered states: 2
Exams: S66
First exam: Apr 20, 2000
First registration: Aug 24, 2000
Dual registered: no
Other names: AUDREY IVY PIERSON|AUDREY IVY LUGO
IAPD individual key: 4137862

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
RFG ADVISORY, LLC	Independent wealth	Apr 6, 2026	n/a	yes	VESTAVIA HILLS, AL\|SANTA CLARITA, CA	Current employment
CETERA INVESTMENT ADVISERS LLC	Bd affiliated wealth	Mar 21, 2024	Apr 8, 2026	no	SANTA CLARITA, CA	Previous registration
CETERA ADVISORS LLC	Former SEC adviser	Dec 4, 2020	Mar 21, 2024	no	GREENWOOD VILLAGE, CO\|Santa Clarita, CA\|SANTA CLARITA, CA	Previous registration
LPL FINANCIAL LLC	Bd affiliated wealth	Nov 9, 2017	Dec 31, 2018	no	SANTA CLARITA, CA\|SCOTTSDALE, AZ\|SANTA CLARITA, CA	Previous registration
HOUSEHOLDER GROUP ESTATE & RETIREMENT SPECIALISTS	Former SEC adviser	Nov 27, 2013	Dec 31, 2020	no	SANTA CLARITA, CA	Previous registration
HOUSEHOLDER GROUP FINANCIAL ADVISORS, LLC	Former SEC adviser	Oct 12, 2010	Nov 27, 2013	no	SANTA CLARITA, CA	Previous registration
WOODBURY FINANCIAL SERVICES, INC.	Former SEC adviser	Apr 28, 2006	Oct 8, 2010	no	EL SEGUNDO, CA\|SANTA CLARITA, CA	Previous registration
MORGAN STANLEY DW INC.	n/a	Aug 24, 2000	May 2, 2006	no	VALENCIA, CA	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
CETERA INVESTMENT ADVISERS LLC	RFG ADVISORY, LLC	Apr 8, 2026	Apr 6, 2026	-2	Firm change	Ibd to RIA
CETERA ADVISORS LLC	CETERA INVESTMENT ADVISERS LLC	Mar 21, 2024	Mar 21, 2024	0	Bulk transfer	Ibd to ibd
HOUSEHOLDER GROUP ESTATE & RETIREMENT SPECIALISTS	LPL FINANCIAL LLC	Dec 31, 2020	Nov 9, 2017	-1,148	Firm change after gap	RIA to RIA
LPL FINANCIAL LLC	CETERA ADVISORS LLC	Dec 31, 2018	Dec 4, 2020	704	Firm change after gap	RIA to ibd
HOUSEHOLDER GROUP FINANCIAL ADVISORS, LLC	HOUSEHOLDER GROUP ESTATE & RETIREMENT SPECIALISTS	Nov 27, 2013	Nov 27, 2013	0	Firm change	Other
WOODBURY FINANCIAL SERVICES, INC.	HOUSEHOLDER GROUP FINANCIAL ADVISORS, LLC	Oct 8, 2010	Oct 12, 2010	4	Firm change	Other
MORGAN STANLEY DW INC.	WOODBURY FINANCIAL SERVICES, INC.	May 2, 2006	Apr 28, 2006	-4	Firm change	Other

Relationships

Registered with (8)

→ RFG ADVISORY, LLCRegistered adviserregistration: current employment
Apr 6, 2026 to presentfactForm ADV
→ CETERA INVESTMENT ADVISERS LLCRegistered adviserregistration: previous registration
Mar 21, 2024 to Apr 8, 2026factForm ADV
→ CETERA ADVISORS LLCRegistered adviserregistration: previous registration
Dec 4, 2020 to Mar 21, 2024factForm ADV
→ HOUSEHOLDER GROUP ESTATE & RETIREMENT SPECIALISTSRegistered adviserregistration: previous registration
Nov 27, 2013 to Dec 31, 2020factForm ADV
→ LPL FINANCIAL LLCRegistered adviserregistration: previous registration
Nov 9, 2017 to Dec 31, 2018factForm ADV
→ HOUSEHOLDER GROUP FINANCIAL ADVISORS, LLCRegistered adviserregistration: previous registration
Oct 12, 2010 to Nov 27, 2013factForm ADV
→ WOODBURY FINANCIAL SERVICES, INC.Registered adviserregistration: previous registration
Apr 28, 2006 to Oct 8, 2010factForm ADV
→ MORGAN STANLEY DW INC.Registered adviserregistration: previous registration
Aug 24, 2000 to May 2, 2006factForm ADV

Dated events

Occurred
Apr 8, 2026
Advisor changed firm
Audrey Ivy Pierson left Cetera Investment Advisers Llc for Rfg Advisory, Llc (registered 2026-04-06)
Form ADVobserved 6 days ago