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RIA / WealthAdvisorCertified Financial Planner13 years in industry

Connor Ross Gaffney

Advisor at ADVISORY ALPHA, LLC

Plymouth, MI | HOLLAND, MI

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:60790054-bd1c-bd0d-0c3d-1b0b220bd143

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 9:30 AM UTC and rebuilt at most every 15 minutes.

Relationships: 5
Dated events: 2
On other graphs: 0
Observed: Oct 13, 2018 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: ADVISORY ALPHA, LLC
Current firm class: independent wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: May 1, 2013earliest registration or exam on IAPD
Years in industry: 13derivedfrom the industry start date
Years at current firm: 0derivedfrom the current registration's begin date
Prior firms: 4
Current registrations: 1
Registered states: 1
Designations: Certified Financial Planner
Exams: S63|S65
First exam: Oct 13, 2018
First registration: Oct 13, 2018
Dual registered: no
IAPD individual key: 7021850

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
ADVISORY ALPHA, LLC	Independent wealth	Nov 3, 2025	n/a	yes	Plymouth, MI\|HOLLAND, MI	Current employment
CG ADVISORY SERVICES	Independent wealth	Jun 6, 2024	Jul 31, 2025	no	Ann Arbor, MI\|WILLIAMSTON, MI	Previous registration
PLANTE MORAN FINANCIAL ADVISORS	Independent wealth	Mar 30, 2020	Feb 27, 2024	no	Detroit, MI	Previous registration
SIMPLICITY WEALTH	Mixed wealth	Aug 9, 2019	Mar 30, 2020	no	SUMMIT, NJ	Previous registration
ADVISORY ALPHA, LLC	Independent wealth	Oct 13, 2018	Mar 30, 2020	no	HOLLAND, MI	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
CG ADVISORY SERVICES	ADVISORY ALPHA, LLC	Jul 31, 2025	Nov 3, 2025	95	Firm change	RIA to RIA
PLANTE MORAN FINANCIAL ADVISORS	CG ADVISORY SERVICES	Feb 27, 2024	Jun 6, 2024	100	Firm change	RIA to RIA
ADVISORY ALPHA, LLC	SIMPLICITY WEALTH	Mar 30, 2020	Aug 9, 2019	-234	Firm change after gap	Other
SIMPLICITY WEALTH	PLANTE MORAN FINANCIAL ADVISORS	Mar 30, 2020	Mar 30, 2020	0	Firm change	Other

Relationships

Registered with (4)

→ ADVISORY ALPHA, LLCRegistered adviserregistration: previous registration
Oct 13, 2018 to Mar 30, 2020factForm ADV
→ CG ADVISORY SERVICESRegistered adviserregistration: previous registration
Jun 6, 2024 to Jul 31, 2025factForm ADV
→ PLANTE MORAN FINANCIAL ADVISORSRegistered adviserregistration: previous registration
Mar 30, 2020 to Feb 27, 2024factForm ADV
→ SIMPLICITY WEALTHRegistered adviserregistration: previous registration
Aug 9, 2019 to Mar 30, 2020factForm ADV

Dated events

Occurred
Jul 31, 2025
Advisor changed firm
Connor Ross Gaffney left Cg Advisory Services for Advisory Alpha, Llc (registered 2025-11-03)
Form ADVobserved 6 days ago
Occurred
Feb 27, 2024
Advisor changed firm
Connor Ross Gaffney left Plante Moran Financial Advisors for Cg Advisory Services (registered 2024-06-06)
Form ADVobserved 6 days ago