DFX Intelligence

Data Factory

RIA / WealthAdvisordual registered (broker-dealer)24 years in industry

CARIE MARIE HECKLER

Advisor at INTEGRITY ALLIANCE, LLC

Austin, TX | Dallas, TX | URBANDALE, IA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:6d36edbe-c25f-35e0-6466-71604c317de8

Data as of Sep 15, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 9:04 PM UTC and rebuilt at most every 15 minutes.

Relationships: 5
Dated events: 0
On other graphs: 0
Observed: Sep 10, 2002 to Sep 15, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: INTEGRITY ALLIANCE, LLC
Current firm class: broker-dealer affiliated wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Sep 5, 2002earliest registration or exam on IAPD
Years in industry: 24derivedfrom the industry start date
Years at current firm: 1derivedfrom the current registration's begin date
Prior firms: 4
Current registrations: 1
Registered states: 2
Exams: S66
First exam: Sep 5, 2002
First registration: Sep 10, 2002
Dual registered: yes, broker-dealer
IAPD individual key: 4557559

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
INTEGRITY ALLIANCE, LLC	Bd affiliated wealth	May 23, 2025	n/a	yes	URBANDALE, IA\|URBANDALE, IA\|Dallas, TX\|Austin, TX	Current employment
LION STREET ADVISORS, LLC	Former SEC adviser	Aug 12, 2013	Nov 3, 2025	no	AUSTIN, TX	Previous registration
LPL FINANCIAL LLC	Bd affiliated wealth	Mar 23, 2012	Dec 7, 2012	no	WAUPACA, WI	Previous registration
WFG ADVISORS, LP	Former SEC adviser	Nov 10, 2009	Dec 31, 2011	no	DALLAS, TX	Previous registration
EQUITABLE ADVISORS, LLC	National bd RIA	Sep 10, 2002	Feb 23, 2009	no	DALLAS, TX\|AUSTIN, TX	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
LION STREET ADVISORS, LLC	INTEGRITY ALLIANCE, LLC	Nov 3, 2025	May 23, 2025	-164	Bulk transfer	Ibd to ibd
LPL FINANCIAL LLC	LION STREET ADVISORS, LLC	Dec 7, 2012	Aug 12, 2013	248	Firm change	Other
WFG ADVISORS, LP	LPL FINANCIAL LLC	Dec 31, 2011	Mar 23, 2012	83	Firm change	Other
EQUITABLE ADVISORS, LLC	WFG ADVISORS, LP	Feb 23, 2009	Nov 10, 2009	260	Firm change	Other

Relationships

Registered with (5)

→ INTEGRITY ALLIANCE, LLCRegistered adviserregistration: current employment
May 23, 2025 to presentfactForm ADV
→ LION STREET ADVISORS, LLCRegistered adviserregistration: previous registration
Aug 12, 2013 to Nov 3, 2025factForm ADV
→ LPL FINANCIAL LLCRegistered adviserregistration: previous registration
Mar 23, 2012 to Dec 7, 2012factForm ADV
→ WFG ADVISORS, LPRegistered adviserregistration: previous registration
Nov 10, 2009 to Dec 31, 2011factForm ADV
→ EQUITABLE ADVISORS, LLCRegistered adviserregistration: previous registration
Sep 10, 2002 to Feb 23, 2009factForm ADV

Dated events

No dated event names this entity yet.