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RIA / WealthRegistered adviserformer SEC adviserleft the SEC rosterRAUM 100m 1b

PLANNED ASSET MANAGEMENT

PLANNED ASSET MANAGEMENT, LLC, CRD 105986

CALABASAS, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:726137b2-2107-9c90-8adc-bbf41b870c8f

Data as of Mar 25, 2024 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 3:35 AM UTC and rebuilt at most every 15 minutes.

Relationships: 12
Dated events: 7
On other graphs: 0
Observed: Apr 2, 2012 to Mar 25, 2024
19 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: former SEC adviserderivedabsent from the latest SEC roster
Regulatory AUM: $320MItem 5.F on the latest filing (2024-03-25); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $320M
Private client RAUM: $299MderivedItem 5.D individuals plus high net worth individuals
Private client share: 93%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 0
Employees: 6
Advisory employees: 3
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 279
Individual clients: 232
High net worth clients: 30
SEC number: 801-25709
CRD: 105986
Filings on the tape: 19
First filed: Apr 2, 2012
Latest filed: Mar 25, 2024
Organised: Limited Liability Company, Nevada

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
REIFF, MORRIE, WOLBRUM	President	D	yes	08/1985	Apr 2, 2012	Mar 25, 2024
OKAWA, PAUL, SUEYUKI	CHIEF COMPLIANCE OFFICER	Na	no	12/2004	Apr 2, 2012	Mar 25, 2024
REIFF, JONI, L	Member	D	no	01/2016	Mar 19, 2018	Mar 25, 2024

Affiliates (Item 7.A)

as filed on Item 7.A; a related person with a CRD on the graph links to its own page

Related person	Type	Class on the graph	Its RAUM	Control	Common control	State
QUANTITATIVE STRATEGIES, INC.	n/a	Former SEC adviser	$172M	Y	yes	n/a

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2023	Mar 25, 2024	$320M	$320M	6	3	0	n/a	n/a
2022	Mar 31, 2023	$284M	$284M	7	4	0	n/a	n/a
2021	Mar 22, 2022	$333M	$316M	7	5	0	n/a	n/a
2020	Mar 23, 2021	$262M	$262M	7	5	0	n/a	n/a
2019	Feb 28, 2020	$240M	$240M	7	5	0	n/a	n/a
2018	Mar 27, 2019	$176M	$176M	7	5	0	n/a	n/a
2017	Mar 19, 2018	$174M	$174M	8	5	0	n/a	n/a
2016	Mar 30, 2017	$145M	$145M	8	5	n/a	n/a	n/a
2015	Mar 24, 2016	$138M	$138M	8	5	n/a	n/a	n/a
2014	Feb 27, 2015	$125M	$125M	5	2	n/a	n/a	n/a
2013	Feb 7, 2014	$126M	$126M	4	4	n/a	n/a	n/a
2012	Feb 4, 2013	$108M	$108M	6	6	n/a	n/a	n/a
2011	Apr 2, 2012	$101M	$101M	n/a	n/a	n/a	n/a	n/a

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2023	$320M	$284M	12.8%	$262M	6.9%	6	7	0	0

Teams out

two or more advisors whose registrations ended here and began at one firm together: a fact of two dates, not a prediction

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
INDEPENDENT FINANCIAL GROUP, LLC	2	Apr 29, 2025	May 4, 2010	CALABASAS, CA	Team lift out	RIA to ibd	66.7%

Relationships

Affiliated with (2)

→ QUANTITATIVE STRATEGIES, INC.Registered adviserother investment adviser, control, common control
factForm ADV
← QUANTITATIVE STRATEGIES, INC.Registered adviserother investment adviser, control, common control
factForm ADV

Controls (1)

← REIFF, MORRIE, WOLBRUMOwnerPRESIDENT, ownership code D, individual
Apr 2, 2012 to presentfactForm ADV

Owns (2)

← OKAWA, PAUL, SUEYUKIOwnerCHIEF COMPLIANCE OFFICER, ownership code NA, individual
Apr 2, 2012 to presentfactForm ADV
← REIFF, JONI, LOwnerMEMBER, ownership code D, individual
Mar 19, 2018 to presentfactForm ADV

Registered with (5)

← MORRIE WOLBRUM REIFFAdvisorregistration: previous registration
Feb 8, 2010 to Apr 29, 2025factForm ADV
← PAUL SUEYUKI OKAWAAdvisorregistration: previous registration
Feb 8, 2010 to Apr 29, 2025factForm ADV
← LAWRENCE IRA SCHECHTERAdvisorregistration: previous registration
Dec 2, 2010 to Apr 29, 2025factForm ADV
← Bryon W SmithAdvisorregistration: previous registration
Dec 9, 2021 to Aug 5, 2024factForm ADV
← ERICK BAERAdvisorregistration: previous registration
Mar 17, 2011 to Jul 13, 2011factForm ADV

Moved with (1)

→ INDEPENDENT FINANCIAL GROUP, LLCRegistered adviser2 advisors, team lift out, same day
Apr 29, 2025 to May 4, 2010factForm ADV

Dated events

Occurred
May 2, 2025
Left the SEC roster
Planned Asset Management no longer on the SEC adviser roster (last listed 2025-03-06, RAUM $320.3M)
Form ADVobserved 6 days ago
$320M
Occurred
Apr 29, 2025
Team lift-out
2 advisors left Planned Asset Management (Calabasas, CA) for Independent Financial Group, LLC on the same day
Form ADVobserved 5 days ago
2 advisors
Occurred
Apr 29, 2025
Advisor changed firm
Paul Sueyuki Okawa left Planned Asset Management for Independent Financial Group, Llc (registered 2010-04-28)
Form ADVobserved 6 days ago
Occurred
Apr 29, 2025
Advisor changed firm
Morrie Wolbrum Reiff left Planned Asset Management for Independent Financial Group, Llc (registered 2010-05-04)
Form ADVobserved 6 days ago
Occurred
Apr 29, 2025
Advisor changed firm
Lawrence Ira Schechter left Planned Asset Management for Modern Wealth Management, Llc (registered 2025-04-11)
Form ADVobserved 6 days ago
Occurred
Aug 5, 2024
Advisor changed firm
Bryon W Smith left Planned Asset Management for Merrill Lynch, Pierce, Fenner & Smith Incorporated (registered 2024-06-10)
Form ADVobserved 6 days ago
Occurred
Apr 2, 2012
Succession filed (Item 4)
Planned Asset Management reported succeeding to the business of Another Adviser (Form ADV Item 4)
Form ADVobserved 6 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:726137b2-2107-9c90-8adc-bbf41b870c8f
First observed: Apr 2, 2012
Last observed: Mar 25, 2024 30 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

PLANNED ASSET MANAGEMENT

PLANNED ASSET MANAGEMENT, LLC, CRD 105986

CALABASAS, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:726137b2-2107-9c90-8adc-bbf41b870c8f

Data as of Mar 25, 2024 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 3:35 AM UTC and rebuilt at most every 15 minutes.

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

REIFF, MORRIE, WOLBRUM

President

yes

08/1985

Apr 2, 2012

Mar 25, 2024

OKAWA, PAUL, SUEYUKI

CHIEF COMPLIANCE OFFICER

12/2004

Apr 2, 2012

Mar 25, 2024

REIFF, JONI, L

Member

01/2016

Mar 19, 2018

Mar 25, 2024

Related person

Type

Class on the graph

Its RAUM

Control

Common control

State

QUANTITATIVE STRATEGIES, INC.

n/a

Former SEC adviser

$172M

yes

n/a

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2023

Mar 25, 2024

$320M

n/a

2022

Mar 31, 2023

$284M

n/a

2021

Mar 22, 2022

$333M

$316M

n/a

2020

Mar 23, 2021

$262M

n/a

2019

Feb 28, 2020

$240M

n/a

2018

Mar 27, 2019

$176M

n/a

2017

Mar 19, 2018

$174M

n/a

2016

Mar 30, 2017

$145M

n/a

2015

Mar 24, 2016

$138M

n/a

2014

Feb 27, 2015

$125M

n/a

2013

Feb 7, 2014

$126M

n/a

2012

Feb 4, 2013

$108M

n/a

2011

Apr 2, 2012

$101M

n/a

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2023

$320M

$284M

12.8%

$262M

6.9%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

INDEPENDENT FINANCIAL GROUP, LLC

Apr 29, 2025

May 4, 2010

CALABASAS, CA

Team lift out

RIA to ibd

66.7%