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RIA / WealthAdvisordual registered (broker-dealer)10 years in industry

WILLIAM Lawrence KESSEL

Advisor at OSAIC ADVISORY SERVICES, LLC

Bloomfield Hills, MI | ATLANTA, GA | Centennial, CO

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Search this name across graphsid dfx:ria:74b5ae2c-767c-452d-a57a-3035a0808d43

Data as of Sep 15, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 8:46 AM UTC and rebuilt at most every 15 minutes.

Relationships: 4
Dated events: 2
On other graphs: 0
Observed: Jun 25, 2018 to Sep 15, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: OSAIC ADVISORY SERVICES, LLC
Current firm class: broker-dealer affiliated wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Feb 1, 2016earliest registration or exam on IAPD
Years in industry: 10derivedfrom the industry start date
Years at current firm: 0derivedfrom the current registration's begin date
Prior firms: 3
Current registrations: 1
Registered states: 3
Exams: S66
First exam: Oct 31, 2016
First registration: Jun 25, 2018
Dual registered: yes, broker-dealer
Other names: WILLIAM KESSEL
IAPD individual key: 6610653

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
OSAIC ADVISORY SERVICES, LLC	Bd affiliated wealth	Jan 5, 2026	n/a	yes	Centennial, CO\|ATLANTA, GA\|Bloomfield Hills, MI	Current employment
CREATIVE PLANNING INSTITUTIONAL ADVISORS, LLC	Institutional manager	Dec 22, 2021	Jan 20, 2026	no	Bloomfield Hills, MI\|NEWPORT BEACH, CA\|Birmingham, MI	Previous registration
CETERA INVESTMENT ADVISERS LLC	Bd affiliated wealth	Nov 12, 2020	Jan 10, 2026	no	BLOOMFIELD HILLS, MI\|BLOOMFIELD HILLS, MI	Previous registration
FIRST ALLIED ADVISORY SERVICES, INC.	Former SEC adviser	Jun 25, 2018	Nov 12, 2020	no	BLOOMFIELD HILLS, MI	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
CREATIVE PLANNING INSTITUTIONAL ADVISORS, LLC	OSAIC ADVISORY SERVICES, LLC	Jan 20, 2026	Jan 5, 2026	-15	Firm change	Other
CETERA INVESTMENT ADVISERS LLC	CREATIVE PLANNING INSTITUTIONAL ADVISORS, LLC	Jan 10, 2026	Dec 22, 2021	-1,480	Firm change after gap	Other
FIRST ALLIED ADVISORY SERVICES, INC.	CETERA INVESTMENT ADVISERS LLC	Nov 12, 2020	Nov 12, 2020	0	Bulk transfer	Ibd to ibd

Relationships

Registered with (4)

→ OSAIC ADVISORY SERVICES, LLCRegistered adviserregistration: current employment
Jan 5, 2026 to presentfactForm ADV
→ CREATIVE PLANNING INSTITUTIONAL ADVISORS, LLCRegistered adviserregistration: previous registration
Dec 22, 2021 to Jan 20, 2026factForm ADV
→ CETERA INVESTMENT ADVISERS LLCRegistered adviserregistration: previous registration
Nov 12, 2020 to Jan 10, 2026factForm ADV
→ FIRST ALLIED ADVISORY SERVICES, INC.Registered adviserregistration: previous registration
Jun 25, 2018 to Nov 12, 2020factForm ADV

Dated events

Occurred
Jan 20, 2026
Advisor changed firm
William Lawrence Kessel left Creative Planning Institutional Advisors, Llc for Osaic Advisory Services, Llc (registered 2026-01-05)
Form ADVobserved 6 days ago
Occurred
Jan 10, 2026
Advisor changed firm
William Lawrence Kessel left Cetera Investment Advisers Llc for Creative Planning Institutional Advisors, Llc (registered 2021-12-22)
Form ADVobserved 6 days ago