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RIA / WealthAdvisor40 years in industry

ROBERT JOHN CENKO

Advisor at RELIANCE INVESTING, INC.

San Diego, CA

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Search this name across graphsid dfx:ria:772875ba-1d38-705a-48e7-a917b045762e

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 10:10 AM UTC and rebuilt at most every 15 minutes.

Relationships: 6
Dated events: 0
On other graphs: 0
Observed: Aug 27, 2003 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: RELIANCE INVESTING, INC.
Current firm class: state registeredderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: May 27, 1986earliest registration or exam on IAPD
Years in industry: 40derivedfrom the industry start date
Years at current firm: 0derivedfrom the current registration's begin date
Prior firms: 5
Current registrations: 1
Registered states: 1
Exams: S65|S63
First exam: May 27, 1986
First registration: Aug 27, 2003
Dual registered: no
IAPD individual key: 1005945

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
RELIANCE INVESTING, INC.	State registered	Nov 17, 2025	n/a	yes	San Diego, CA	Current employment
STERLING GLOBAL STRATEGIES, LLC	Former SEC adviser	Jan 25, 2017	Apr 27, 2017	no	San Diego, CA	Previous registration
NORTHWEST ASSET MANAGEMENT	Independent wealth	Jan 30, 2015	Jun 14, 2016	no	SAN DIEGO, CA\|MERCER ISLAND, WA	Previous registration
WESTERN WEALTH MANAGEMENT	n/a	Aug 28, 2007	Dec 31, 2008	no	SAN DIEGO, CA	Previous registration
LPL FINANCIAL LLC	Bd affiliated wealth	Mar 17, 2006	Feb 19, 2015	no	SAN DIEGO, CA\|ALBUQUERQUE, NM\|SAN DIEGO, CA\|SAN DIEGO, CA\|COSTA MESA, CA	Previous registration
NORTHWESTERN MUTUAL INVESTMENT SERVICES,LLC	No RAUM reported	Aug 27, 2003	Mar 20, 2006	no	SAN DIEGO, CA\|SAN DIEGO, CA	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
STERLING GLOBAL STRATEGIES, LLC	RELIANCE INVESTING, INC.	Apr 27, 2017	Nov 17, 2025	3,126	Firm change after gap	Other
NORTHWEST ASSET MANAGEMENT	STERLING GLOBAL STRATEGIES, LLC	Jun 14, 2016	Jan 25, 2017	225	Firm change	Other
LPL FINANCIAL LLC	WESTERN WEALTH MANAGEMENT	Feb 19, 2015	Aug 28, 2007	-2,732	Firm change after gap	Other
WESTERN WEALTH MANAGEMENT	NORTHWEST ASSET MANAGEMENT	Dec 31, 2008	Jan 30, 2015	2,221	Firm change after gap	Other
NORTHWESTERN MUTUAL INVESTMENT SERVICES,LLC	LPL FINANCIAL LLC	Mar 20, 2006	Mar 17, 2006	-3	Firm change	Other

Relationships

Registered with (6)

→ RELIANCE INVESTING, INC.Registered adviserregistration: current employment
Nov 17, 2025 to presentfactForm ADV
→ STERLING GLOBAL STRATEGIES, LLCRegistered adviserregistration: previous registration
Jan 25, 2017 to Apr 27, 2017factForm ADV
→ NORTHWEST ASSET MANAGEMENTRegistered adviserregistration: previous registration
Jan 30, 2015 to Jun 14, 2016factForm ADV
→ LPL FINANCIAL LLCRegistered adviserregistration: previous registration
Mar 17, 2006 to Feb 19, 2015factForm ADV
→ WESTERN WEALTH MANAGEMENTRegistered adviserregistration: previous registration
Aug 28, 2007 to Dec 31, 2008factForm ADV
→ NORTHWESTERN MUTUAL INVESTMENT SERVICES,LLCRegistered adviserregistration: previous registration
Aug 27, 2003 to Mar 20, 2006factForm ADV

Dated events

No dated event names this entity yet.