DFX Intelligence

Data Factory

RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

TRUENORTH WEALTH ADVISORS

TRUENORTH FINANCIAL SERVICES, LLC, CRD 118273

SEATTLE, WA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:7bf51cec-cc03-577c-905a-627d608b8aa8

Data as of Mar 18, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 12:48 PM UTC and rebuilt at most every 15 minutes.

Relationships: 9
Dated events: 3
On other graphs: 0
Observed: Mar 6, 2012 to Mar 18, 2026
19 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $322MItem 5.F on the latest filing (2026-03-18); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $316M
Private client RAUM: $321MderivedItem 5.D individuals plus high net worth individuals
Private client share: 100%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 5
RAUM per advisor: $64.3Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 7
Advisory employees: 5
Offices: 1Schedule D 1.F, beyond the principal office
Accounts: 580
Individual clients: 81
High net worth clients: 97
Custody, client assets: $87.6M
SEC number: 801-116702
CRD: 118273
Filings on the tape: 19
First filed: Mar 6, 2012
Latest filed: Mar 18, 2026
Organised: Limited Liability Company, WA

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
KAREN RUTH O'BRIEN	Certified Financial Planner	SEATTLE, WA	24	24	n/a	no
JOSEPH THOMAS HEBERT	Certified Financial Planner	SEATTLE, WA	24	24	n/a	no
Brooke Nicole Trinh	n/a	SEATTLE, WA	10	12	n/a	no
BRADLEY KENT ALLEN	Certified Financial Planner	SEATTLE, WA	4	31	3	no
Charlotte Appleford Leon	Certified Financial Planner	SEATTLE, WA	2	11	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
HEBERT, JOSEPH, THOMAS	MANAGING MEMBER	D	yes	01/2006	Mar 6, 2012	Mar 22, 2024
O'BRIEN, KAREN, RUTH	MANAGING MEMBER	B	yes	01/2006	Mar 6, 2012	Mar 22, 2024
Trinh, Brooke, Nicole	CHIEF COMPLIANCE OFFICER, MEMBER	C	yes	01/2020	Mar 26, 2020	Mar 22, 2024

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
BAINBRIDGE ISLAND	Wa	United States	2	no

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 18, 2026	$322M	$316M	7	5	1	n/a	n/a
2024	Mar 24, 2025	$269M	$269M	5	4	1	n/a	n/a
2023	Mar 22, 2024	$233M	$233M	5	4	1	n/a	n/a
2022	Mar 20, 2023	$195M	$195M	5	4	0	n/a	n/a
2021	Mar 15, 2022	$202M	$202M	5	4	0	n/a	n/a
2020	Mar 3, 2021	$157M	$157M	5	4	0	n/a	n/a
2019	Mar 26, 2020	$132M	$132M	5	4	0	n/a	n/a
2011	Mar 6, 2012	$49.1M	$49.1M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$322M	$269M	19.8%	$195M	18.1%	7	5	1	1

Relationships

Registered with (6)

← Charlotte Appleford LeonAdvisorregistration: current employment
Feb 1, 2024 to presentfactForm ADV
← BRADLEY KENT ALLENAdvisorregistration: current employment
Jan 19, 2022 to presentfactForm ADV
← Brooke Nicole TrinhAdvisorregistration: current employment
Jan 11, 2016 to presentfactForm ADV
← KAREN RUTH O'BRIENAdvisorregistration: current employment
Jan 17, 2002 to presentfactForm ADV
← JOSEPH THOMAS HEBERTAdvisorregistration: current employment
Jan 17, 2002 to presentfactForm ADV
← Kathleen Lynn McMahonAdvisorregistration: previous registration
Mar 25, 2020 to Dec 12, 2022factForm ADV

Controls (3)

← O'BRIEN, KAREN, RUTHOwnerMANAGING MEMBER, ownership code B, individual
Mar 6, 2012 to Mar 22, 2024factForm ADV
← HEBERT, JOSEPH, THOMASOwnerMANAGING MEMBER, ownership code D, individual
Mar 6, 2012 to Mar 22, 2024factForm ADV
← Trinh, Brooke, NicoleOwnerCHIEF COMPLIANCE OFFICER, MEMBER, ownership code C, individual
Mar 26, 2020 to Mar 22, 2024factForm ADV

Dated events

Occurred
Dec 12, 2022
Advisor changed firm
Kathleen Lynn Mcmahon left Truenorth Wealth Advisors for Mercer Global Advisors Inc. (registered 2023-04-04)
Form ADVobserved 4 days ago
Occurred
Mar 26, 2020
Control person joined
Nicole Brooke Trinh (Member) appeared on Schedule A of Truenorth Wealth Advisors
Form ADVobserved 4 days ago
Occurred
Apr 26, 2019
First Form ADV filing
Truenorth Wealth Advisors filed its initial SEC registration (Form ADV)
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:7bf51cec-cc03-577c-905a-627d608b8aa8
First observed: Mar 6, 2012
Last observed: Mar 18, 2026 6 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

TRUENORTH WEALTH ADVISORS

TRUENORTH FINANCIAL SERVICES, LLC, CRD 118273

SEATTLE, WA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:7bf51cec-cc03-577c-905a-627d608b8aa8

Data as of Mar 18, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 12:48 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

KAREN RUTH O'BRIEN

Certified Financial Planner

SEATTLE, WA

n/a

JOSEPH THOMAS HEBERT

Certified Financial Planner

SEATTLE, WA

n/a

Brooke Nicole Trinh

n/a

SEATTLE, WA

n/a

BRADLEY KENT ALLEN

Certified Financial Planner

SEATTLE, WA

Charlotte Appleford Leon

Certified Financial Planner

SEATTLE, WA

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

HEBERT, JOSEPH, THOMAS

MANAGING MEMBER

yes

01/2006

Mar 6, 2012

Mar 22, 2024

O'BRIEN, KAREN, RUTH

MANAGING MEMBER

yes

01/2006

Mar 6, 2012

Mar 22, 2024

Trinh, Brooke, Nicole

CHIEF COMPLIANCE OFFICER, MEMBER

yes

01/2020

Mar 26, 2020

Mar 22, 2024

City

State

Country

Employees

Also broker-dealer

BAINBRIDGE ISLAND

United States

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 18, 2026

$322M

$316M

n/a

2024

Mar 24, 2025

$269M

n/a

2023

Mar 22, 2024

$233M

n/a

2022

Mar 20, 2023

$195M

n/a

2021

Mar 15, 2022

$202M

n/a

2020

Mar 3, 2021

$157M

n/a

2019

Mar 26, 2020

$132M

n/a

2011

Mar 6, 2012

$49.1M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$322M

$269M

19.8%

$195M

18.1%