DFX Intelligence

Data Factory

RIA / WealthAdvisorCertified Financial Planner|Personal Financial Specialistdual registered (broker-dealer)27 years in industry

GEORGE GREENE ROSS

Advisor at CETERA INVESTMENT ADVISERS LLC

MORRO BAY, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:7caa5a86-cd75-0535-e271-a6ffe80220d4

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 4:18 PM UTC and rebuilt at most every 15 minutes.

Relationships: 4
Dated events: 0
On other graphs: 0
Observed: Feb 6, 2006 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: CETERA INVESTMENT ADVISERS LLC
Current firm class: broker-dealer affiliated wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Feb 18, 1999earliest registration or exam on IAPD
Years in industry: 27derivedfrom the industry start date
Years at current firm: 1derivedfrom the current registration's begin date
Prior firms: 3
Current registrations: 1
Registered states: 2
Designations: Certified Financial Planner|Personal Financial Specialist
Exams: S65|S63|S66
First exam: Feb 18, 1999
First registration: Feb 6, 2006
Dual registered: yes, broker-dealer
Other names: GEORGE GREENE ROSS
IAPD individual key: 3165070

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
CETERA INVESTMENT ADVISERS LLC	Bd affiliated wealth	Sep 5, 2025	n/a	yes	MORRO BAY, CA	Current employment
AVANTAX ADVISORY SERVICES	Former SEC adviser	Sep 13, 2010	Sep 5, 2025	no	LAN LUIS OBISPO, CA\|Morro Bay, CA	Previous registration
MCNALLY FINANCIAL SERVICES CORPORATION	State registered	Jan 12, 2009	Feb 23, 2010	no	SAN DIEGO, CA\|SAN DIEGO, CA	Previous registration
MISSION WEALTH MANAGEMENT, LP	Independent wealth	Feb 6, 2006	Nov 13, 2007	no	SANTA BARBARA, CA	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
AVANTAX ADVISORY SERVICES	CETERA INVESTMENT ADVISERS LLC	Sep 5, 2025	Sep 5, 2025	0	Bulk transfer	Ibd to ibd
MCNALLY FINANCIAL SERVICES CORPORATION	AVANTAX ADVISORY SERVICES	Feb 23, 2010	Sep 13, 2010	202	Firm change	Other
MISSION WEALTH MANAGEMENT, LP	MCNALLY FINANCIAL SERVICES CORPORATION	Nov 13, 2007	Jan 12, 2009	426	Firm change after gap	Other

Relationships

Registered with (4)

→ CETERA INVESTMENT ADVISERS LLCRegistered adviserregistration: current employment
Sep 5, 2025 to presentfactForm ADV
→ AVANTAX ADVISORY SERVICESRegistered adviserregistration: previous registration
Sep 13, 2010 to Sep 5, 2025factForm ADV
→ MCNALLY FINANCIAL SERVICES CORPORATIONRegistered adviserregistration: previous registration
Jan 12, 2009 to Feb 23, 2010factForm ADV
→ MISSION WEALTH MANAGEMENT, LPRegistered adviserregistration: previous registration
Feb 6, 2006 to Nov 13, 2007factForm ADV

Dated events

No dated event names this entity yet.