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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

AFFINITY INVESTMENT GROUP, LLC

CRD 117191

EXETER, NH

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:844ea4fa-4041-505c-933d-30548f030df5

Data as of Sep 9, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 10:57 AM UTC and rebuilt at most every 15 minutes.

Relationships: 8
Dated events: 2
On other graphs: 0
Observed: Mar 14, 2012 to Sep 9, 2026
33 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.94 fund_share=0.0 institutional_share=0.06 related_bd= related_bank= bd_reps=0.0
Regulatory AUM: $595MItem 5.F on the latest filing (2026-09-09); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $541M
Private client RAUM: $558MderivedItem 5.D individuals plus high net worth individuals
Private client share: 94%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 4
RAUM per advisor: $149Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 9
Advisory employees: 3
Offices: 8Schedule D 1.F, beyond the principal office
Accounts: 1,624
Individual clients: 222
High net worth clients: 239
Custody, client assets: $11.3M
SEC number: 801-61181
CRD: 117191
Filings on the tape: 33
First filed: Mar 14, 2012
Latest filed: Sep 9, 2026
Organised: Limited Liability Company, NH

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
GREGORY BRUCE GAGNE	Chartered Financial Consultant	CANDIA, NH \| BEDFORD, NH \| EXETER, NH \| CONCORD, NH \| NASHUA, NH \| NORTH ANDOVER, MA	28	33	n/a	no
PETER WRIGHT WILLCOX	Certified Financial Planner	EXETER, NH \| CONCORD, NH \| HAMPTON, NH \| BEDFORD, NH \| NASHUA, NH \| NORTH ANDOVER, MA	15	33	n/a	no
Lucas David Gagne	n/a	CONCORD, NH \| RAYMOND, NH \| EXETER, NH \| NORTH ANDOVER, MA \| NASHUA, NH \| BEDFORD, NH	3	11	n/a	no
Forrest Gilbert Chicoine	Certified Financial Planner	NASHUA, NH \| CONCORD, NH \| NORTH ANDOVER, MA \| HAMPTON, NH \| EXETER, NH \| BEDFORD, NH	0	12	2	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
GAGNE, GREGORY, BRUCE	MANAGING MEMBER, CHIEF COMPLIANCE OFFICER	E	yes	02/1998	Mar 14, 2012	Jul 9, 2024
GALLAGHER, DENISE, JANICE	CHIEF OPERATIONS OFFICER	Na	no	11/2021	Jan 31, 2022	Jul 9, 2024

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
NORTH ANDOVER	Ma	United States	4	no
Bedford	Nh	United States	4	no
Concord	Nh	United States	4	no
Nashua	Nh	United States	4	no
n/a	n/a	n/a	1	no

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 31, 2026	$595M	$541M	9	3	7	n/a	n/a
2024	Mar 17, 2025	$515M	$456M	7	4	8	n/a	n/a
2023	Mar 25, 2024	$445M	$381M	8	4	8	n/a	n/a
2022	Mar 22, 2023	$368M	$305M	7	4	8	n/a	n/a
2021	Jan 31, 2022	$415M	$343M	7	5	0	n/a	n/a
2020	Feb 11, 2021	$337M	$273M	6	3	0	n/a	n/a
2019	Mar 2, 2020	$286M	$101M	5	2	0	n/a	n/a
2018	Jan 31, 2019	$231M	$0	6	3	0	n/a	n/a
2017	Feb 12, 2018	$233M	$0	6	3	0	n/a	n/a
2016	Feb 8, 2017	$193M	$0	6	3	n/a	n/a	n/a
2015	Feb 3, 2016	$174M	$0	5	2	n/a	n/a	n/a
2014	Feb 19, 2015	$159M	$0	2	2	n/a	n/a	n/a
2013	Mar 3, 2014	$138M	$0	2	2	n/a	n/a	n/a
2012	Mar 18, 2013	$121M	$0	4	1	n/a	n/a	n/a
2011	Mar 14, 2012	$105M	$0	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
1	1	0	25.0%	0	0	0	1	1

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$595M	$515M	15.5%	$368M	17.4%	9	7	8	8

Relationships

Registered with (6)

← Forrest Gilbert ChicoineAdvisorregistration: current employment
May 15, 2026 to presentfactForm ADV
← Lucas David GagneAdvisorregistration: current employment
Nov 29, 2022 to presentfactForm ADV
← PETER WRIGHT WILLCOXAdvisorregistration: current employment
Jan 4, 2011 to presentfactForm ADV
← GREGORY BRUCE GAGNEAdvisorregistration: current employment
Apr 9, 1998 to presentfactForm ADV
← JAMES E. ELLISAdvisorregistration: previous registration
Feb 20, 2020 to Oct 30, 2025factForm ADV
← CHARLES LEONARD STEPHENAdvisorregistration: previous registration
Sep 26, 2002 to Feb 24, 2014factForm ADV

Controls (1)

← GAGNE, GREGORY, BRUCEOwnerMANAGING MEMBER, CHIEF COMPLIANCE OFFICER, ownership code E, individual
Mar 14, 2012 to Jul 9, 2024factForm ADV

Owns (1)

← GALLAGHER, DENISE, JANICEOwnerCHIEF OPERATIONS OFFICER, ownership code NA, individual
Jan 31, 2022 to Jul 9, 2024factForm ADV

Dated events

1 bookkeeping events (roster, classification and holdings changes) folded below

Occurred
Oct 30, 2025
Advisor changed firm
James E. Ellis left Affinity Investment Group, Llc for Sound Income Strategies, Llc (registered 2025-11-18)
Form ADVobserved 4 days ago

Show 1 bookkeeping events

Occurred
Mar 22, 2023
Affinity Investment Group, Llc reported 8 offices beyond its principal office, up from 0 (2022-01-31 to 2023-03-22)

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:844ea4fa-4041-505c-933d-30548f030df5
First observed: Mar 14, 2012
Last observed: Sep 9, 2026 10 days ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

AFFINITY INVESTMENT GROUP, LLC

CRD 117191

EXETER, NH

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:844ea4fa-4041-505c-933d-30548f030df5

Data as of Sep 9, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 10:57 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

GREGORY BRUCE GAGNE

Chartered Financial Consultant

n/a

PETER WRIGHT WILLCOX

Certified Financial Planner

n/a

Lucas David Gagne

n/a

n/a

Forrest Gilbert Chicoine

Certified Financial Planner

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

GAGNE, GREGORY, BRUCE

MANAGING MEMBER, CHIEF COMPLIANCE OFFICER

yes

02/1998

Mar 14, 2012

Jul 9, 2024

GALLAGHER, DENISE, JANICE

CHIEF OPERATIONS OFFICER

11/2021

Jan 31, 2022

Jul 9, 2024

City

State

Country

Employees

Also broker-dealer

NORTH ANDOVER

United States

Bedford

United States

Concord

United States

Nashua

United States

n/a

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 31, 2026

$595M

$541M

n/a

2024

Mar 17, 2025

$515M

$456M

n/a

2023

Mar 25, 2024

$445M

$381M

n/a

2022

Mar 22, 2023

$368M

$305M

n/a

2021

Jan 31, 2022

$415M

$343M

n/a

2020

Feb 11, 2021

$337M

$273M

n/a

2019

Mar 2, 2020

$286M

$101M

n/a

2018

Jan 31, 2019

$231M

n/a

2017

Feb 12, 2018

$233M

n/a

2016

Feb 8, 2017

$193M

n/a

2015

Feb 3, 2016

$174M

n/a

2014

Feb 19, 2015

$159M

n/a

2013

Mar 3, 2014

$138M

n/a

2012

Mar 18, 2013

$121M

n/a

2011

Mar 14, 2012

$105M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

25.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$595M

$515M

15.5%

$368M

17.4%