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RIA / WealthAdvisordual registered (broker-dealer)18 years in industry

Joseph Matthew Barr

Advisor at CETERA INVESTMENT ADVISERS LLC

SOUTH JORDAN, UT

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Search this name across graphsid dfx:ria:8ab2e7e4-0dc9-e888-7888-894b48860ea4

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 10:46 PM UTC and rebuilt at most every 15 minutes.

Relationships: 7
Dated events: 0
On other graphs: 0
Observed: Jan 7, 2008 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: CETERA INVESTMENT ADVISERS LLC
Current firm class: broker-dealer affiliated wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Dec 4, 2007earliest registration or exam on IAPD
Years in industry: 18derivedfrom the industry start date
Years at current firm: 4derivedfrom the current registration's begin date
Prior firms: 6
Current registrations: 1
Registered states: 2
Exams: S66
First exam: Dec 4, 2007
First registration: Jan 7, 2008
Dual registered: yes, broker-dealer
Other names: JOE BARR|JOSEPH BARR
IAPD individual key: 5380766

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
CETERA INVESTMENT ADVISERS LLC	Bd affiliated wealth	Jul 27, 2022	n/a	yes	SOUTH JORDAN, UT	Current employment
PRUCO SECURITIES, LLC	No RAUM reported	Jun 27, 2018	Jun 25, 2019	no	Greenacres, WA\|Mercer Island, WA\|IRVINE, CA	Previous registration
ADVICE AND PLANNING SERVICES	Bd affiliated wealth	Jun 1, 2015	Jun 18, 2018	no	SPOKANE, WA	Previous registration
PINNACLE PEAK FINANCIAL LLC	n/a	May 6, 2014	May 1, 2015	no	GREENACRES, WA	Previous registration
E*TRADE CAPITAL MANAGEMENT, LLC	Former SEC adviser	Aug 6, 2009	Jul 2, 2013	no	ARLINGTON, VA	Previous registration
USAA FINANCIAL PLANNING SERVICES	Former SEC adviser	Dec 9, 2008	Jul 14, 2009	no	PHOENIX, AZ	Previous registration
USAA INVESTMENT SERVICES COMPANY	No RAUM reported	Jan 7, 2008	Dec 31, 2008	no	PHOENIX, AZ	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
PRUCO SECURITIES, LLC	CETERA INVESTMENT ADVISERS LLC	Jun 25, 2019	Jul 27, 2022	1,128	Firm change after gap	Ibd to ibd
ADVICE AND PLANNING SERVICES	PRUCO SECURITIES, LLC	Jun 18, 2018	Jun 27, 2018	9	Firm change	Ibd to ibd
PINNACLE PEAK FINANCIAL LLC	ADVICE AND PLANNING SERVICES	May 1, 2015	Jun 1, 2015	31	Firm change	Other
E*TRADE CAPITAL MANAGEMENT, LLC	PINNACLE PEAK FINANCIAL LLC	Jul 2, 2013	May 6, 2014	308	Firm change	Other
USAA FINANCIAL PLANNING SERVICES	E*TRADE CAPITAL MANAGEMENT, LLC	Jul 14, 2009	Aug 6, 2009	23	Firm change	Other
USAA INVESTMENT SERVICES COMPANY	USAA FINANCIAL PLANNING SERVICES	Dec 31, 2008	Dec 9, 2008	-22	Bulk transfer	Other

Relationships

Registered with (7)

→ CETERA INVESTMENT ADVISERS LLCRegistered adviserregistration: current employment
Jul 27, 2022 to presentfactForm ADV
→ PRUCO SECURITIES, LLCRegistered adviserregistration: previous registration
Jun 27, 2018 to Jun 25, 2019factForm ADV
→ ADVICE AND PLANNING SERVICESRegistered adviserregistration: previous registration
Jun 1, 2015 to Jun 18, 2018factForm ADV
→ PINNACLE PEAK FINANCIAL LLCRegistered adviserregistration: previous registration
May 6, 2014 to May 1, 2015factForm ADV
→ E*TRADE CAPITAL MANAGEMENT, LLCRegistered adviserregistration: previous registration
Aug 6, 2009 to Jul 2, 2013factForm ADV
→ USAA FINANCIAL PLANNING SERVICESRegistered adviserregistration: previous registration
Dec 9, 2008 to Jul 14, 2009factForm ADV
→ USAA INVESTMENT SERVICES COMPANYRegistered adviserregistration: previous registration
Jan 7, 2008 to Dec 31, 2008factForm ADV

Dated events

No dated event names this entity yet.