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RIA / WealthAdvisordual registered (broker-dealer)16 years in industry

RICHARD GUSTAFSON

Advisor at SIMPLICITY WEALTH

Berkeley Heights, NJ | SUMMIT, NJ

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Search this name across graphsid dfx:ria:9327a169-ec0e-ab69-7daf-980ebdbf4082

Data as of Sep 15, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 2:52 PM UTC and rebuilt at most every 15 minutes.

Relationships: 4
Dated events: 2
On other graphs: 0
Observed: Aug 18, 2011 to Sep 15, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: SIMPLICITY WEALTH
Current firm class: mixed wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Feb 13, 2010earliest registration or exam on IAPD
Years in industry: 16derivedfrom the industry start date
Years at current firm: 0derivedfrom the current registration's begin date
Prior firms: 3
Current registrations: 1
Registered states: 1
Exams: S65|S63
First exam: Feb 13, 2010
First registration: Aug 18, 2011
Dual registered: yes, broker-dealer
IAPD individual key: 5738829

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
SIMPLICITY WEALTH	Mixed wealth	Feb 23, 2026	n/a	yes	SUMMIT, NJ\|Berkeley Heights, NJ	Current employment
PROSPERITY CAPITAL ADVISORS	Independent wealth	Nov 8, 2023	Feb 18, 2026	no	Berkeley Heights, NJ\|Red Bank, NJ\|WESTLAKE, OH	Previous registration
M HOLDINGS SECURITIES, INC.	Bd affiliated wealth	Feb 19, 2016	Aug 13, 2025	no	MADISON, NJ\|PORTLAND, OR\|Berkeley Heights, NJ\|RED BANK, NJ	Previous registration
AMERITAS ADVISORY SERVICES	Former SEC adviser	Aug 18, 2011	Mar 16, 2016	no	SANDWICH, MA\|LINCOLN, NE	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
PROSPERITY CAPITAL ADVISORS	SIMPLICITY WEALTH	Feb 18, 2026	Feb 23, 2026	5	Firm change	RIA to RIA
M HOLDINGS SECURITIES, INC.	PROSPERITY CAPITAL ADVISORS	Aug 13, 2025	Nov 8, 2023	-644	Firm change after gap	Ibd to RIA
AMERITAS ADVISORY SERVICES	M HOLDINGS SECURITIES, INC.	Mar 16, 2016	Feb 19, 2016	-26	Firm change	Other

Relationships

Registered with (4)

→ SIMPLICITY WEALTHRegistered adviserregistration: current employment
Feb 23, 2026 to presentfactForm ADV
→ PROSPERITY CAPITAL ADVISORSRegistered adviserregistration: previous registration
Nov 8, 2023 to Feb 18, 2026factForm ADV
→ M HOLDINGS SECURITIES, INC.Registered adviserregistration: previous registration
Feb 19, 2016 to Aug 13, 2025factForm ADV
→ AMERITAS ADVISORY SERVICESRegistered adviserregistration: previous registration
Aug 18, 2011 to Mar 16, 2016factForm ADV

Dated events

Occurred
Feb 18, 2026
Advisor changed firm
Richard Gustafson left Prosperity Capital Advisors for Simplicity Wealth (registered 2026-02-23)
Form ADVobserved 4 days ago
Occurred
Aug 13, 2025
Advisor changed firm
Richard Gustafson left M Holdings Securities, Inc. for Prosperity Capital Advisors (registered 2023-11-08)
Form ADVobserved 4 days ago