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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

PROSPERITY PLANNING

PROSPERITY PLANNING, INC., CRD 298268

NORTH KANSAS CITY, MO

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:9bb5dc7c-94a0-3b79-96c0-d5449e4133e1

Data as of May 15, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 6:27 PM UTC and rebuilt at most every 15 minutes.

Relationships: 17
Dated events: 3
On other graphs: 0
Observed: Aug 7, 2018 to May 15, 2026
29 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.97 fund_share=0.0 institutional_share=0.03 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $543MItem 5.F on the latest filing (2026-05-15); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $534M
Private client RAUM: $527MderivedItem 5.D individuals plus high net worth individuals
Private client share: 97%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 11
RAUM per advisor: $49.4Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 13
Advisory employees: 10
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 1,432
Individual clients: 206
High net worth clients: 177
Custody, client assets: $205M
SEC number: 801-113944
CRD: 298268
Filings on the tape: 29
First filed: Aug 7, 2018
Latest filed: May 15, 2026
Organised: Corporation, MO
Website: prosperityplanninginc.com

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
LUCINDA LYNN RICHEY	Certified Financial Planner	North Kansas City, MO	8	30	4	no
RYAN KENT NOBLE	Certified Financial Planner	North Kansas City, MO	8	21	2	no
Daniel Scott Reiter	Certified Financial Planner	North Kansas City, MO	8	11	3	no
KENNETH AUSTIN BORUM	n/a	NORTH KANSAS CITY, MO	8	22	1	no
Colten Michael Honigman	Certified Financial Planner	NORTH KANSAS CITY, MO	6	16	n/a	no
Alyssa Claire Hon	Certified Financial Planner	NORTH KANSAS CITY, MO	5	11	n/a	no
Ryan Walker	Certified Financial Planner	NORTH KANSAS CITY, MO	4	28	n/a	no
Justin Ronald Locke	Certified Financial Planner	NORTH KANSAS CITY, MO	3	15	n/a	no
Travis Adam Franks	Certified Financial Planner	NORTH KANSAS CITY, MO	1	12	n/a	no
James Frederick Watts	n/a	NORTH KANSAS CITY, MO	0	23	n/a	no
Shayna Anastasia Vlock	n/a	NORTH KANSAS CITY, MO	0	14	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
BORUM, KENNETH, AUSTIN	VICE PRESIDENT, PARTNER	B	yes	08/2018	Aug 7, 2018	Sep 10, 2024
NOBLE, RYAN, KENT	PARTNER, CHIEF COMPLIANCE OFFICER	C	yes	08/2018	Aug 7, 2018	Sep 10, 2024
Reiter, Daniel, Scott	Partner	C	yes	01/2019	Mar 28, 2019	Sep 10, 2024
RICHEY, LUCINDA, LYNN	PRESIDENT, PARTNER	B	yes	08/2018	Aug 7, 2018	Sep 10, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Private funds	Fund GAV
2025	Feb 20, 2026	$543M	$534M	13	10	n/a	n/a
2024	Feb 13, 2025	$465M	$458M	13	10	n/a	n/a
2023	Mar 13, 2024	$417M	$410M	11	8	n/a	n/a
2022	Mar 9, 2023	$342M	$336M	11	8	n/a	n/a
2021	Mar 12, 2022	$370M	$363M	11	8	n/a	n/a
2020	Mar 22, 2021	$294M	$288M	11	8	n/a	n/a
2019	Mar 23, 2020	$255M	$249M	9	5	n/a	n/a
2018	Mar 28, 2019	$182M	$180M	9	5	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$543M	$465M	16.8%	$342M	16.7%	13	13	0	0

Teams in

teams that arrived here from one firm together

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
CETERA ADVISORS LLC	2	Dec 31, 2018	Sep 6, 2018	OVERLAND PARK, KS	Team lift out	Ibd to new firm	0.7%

Relationships

Registered with (12)

← Shayna Anastasia VlockAdvisorregistration: current employment
Aug 12, 2026 to presentfactForm ADV
← James Frederick WattsAdvisorregistration: current employment
Apr 10, 2026 to presentfactForm ADV
← Travis Adam FranksAdvisorregistration: current employment
Jul 16, 2025 to presentfactForm ADV
← Justin Ronald LockeAdvisorregistration: current employment
Mar 23, 2023 to presentfactForm ADV
← Ryan WalkerAdvisorregistration: current employment
Jun 13, 2022 to presentfactForm ADV
← Alyssa Claire HonAdvisorregistration: current employment
Sep 22, 2020 to presentfactForm ADV
← Colten Michael HonigmanAdvisorregistration: current employment
Aug 26, 2020 to presentfactForm ADV
← KENNETH AUSTIN BORUMAdvisorregistration: current employment
Sep 10, 2018 to presentfactForm ADV
← LUCINDA LYNN RICHEYAdvisorregistration: current employment
Sep 6, 2018 to presentfactForm ADV
← RYAN KENT NOBLEAdvisorregistration: current employment
Sep 6, 2018 to presentfactForm ADV
← Daniel Scott ReiterAdvisorregistration: current employment
Sep 6, 2018 to presentfactForm ADV
← RACHAEL MICHELLE GRAFAdvisorregistration: previous registration
Sep 6, 2018 to Feb 28, 2023factForm ADV

Controls (4)

← RICHEY, LUCINDA, LYNNOwnerPRESIDENT, PARTNER, ownership code B, individual
Aug 7, 2018 to Sep 10, 2024factForm ADV
← BORUM, KENNETH, AUSTINOwnerVICE PRESIDENT, PARTNER, ownership code B, individual
Aug 7, 2018 to Sep 10, 2024factForm ADV
← NOBLE, RYAN, KENTOwnerPARTNER, CHIEF COMPLIANCE OFFICER, ownership code C, individual
Aug 7, 2018 to Sep 10, 2024factForm ADV
← Reiter, Daniel, ScottOwnerPARTNER, ownership code C, individual
Mar 28, 2019 to Sep 10, 2024factForm ADV

Moved with (1)

← CETERA ADVISORS LLCRegistered adviser2 advisors, team lift out, same day
Dec 31, 2018 to Sep 6, 2018factForm ADV

Dated events

Occurred
Feb 28, 2023
Advisor changed firm
Rachael Michelle Graf left Prosperity Planning for Buttonwood Financial Group, Llc (registered 2024-06-14)
Form ADVobserved 5 days ago
Occurred
Mar 28, 2019
Control person joined
Scott Daniel Reiter (Partner) appeared on Schedule A of Prosperity Planning
Form ADVobserved 5 days ago
Occurred
Aug 7, 2018
First Form ADV filing
Prosperity Planning filed its initial SEC registration (Form ADV)
Form ADVobserved 5 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:9bb5dc7c-94a0-3b79-96c0-d5449e4133e1
First observed: Aug 7, 2018
Last observed: May 15, 2026 4 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

PROSPERITY PLANNING

PROSPERITY PLANNING, INC., CRD 298268

NORTH KANSAS CITY, MO

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:9bb5dc7c-94a0-3b79-96c0-d5449e4133e1

Data as of May 15, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 6:27 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

LUCINDA LYNN RICHEY

Certified Financial Planner

North Kansas City, MO

RYAN KENT NOBLE

Certified Financial Planner

North Kansas City, MO

Daniel Scott Reiter

Certified Financial Planner

North Kansas City, MO

KENNETH AUSTIN BORUM

n/a

NORTH KANSAS CITY, MO

Colten Michael Honigman

Certified Financial Planner

NORTH KANSAS CITY, MO

n/a

Alyssa Claire Hon

Certified Financial Planner

NORTH KANSAS CITY, MO

n/a

Ryan Walker

Certified Financial Planner

NORTH KANSAS CITY, MO

n/a

Justin Ronald Locke

Certified Financial Planner

NORTH KANSAS CITY, MO

n/a

Travis Adam Franks

Certified Financial Planner

NORTH KANSAS CITY, MO

n/a

James Frederick Watts

n/a

NORTH KANSAS CITY, MO

n/a

Shayna Anastasia Vlock

n/a

NORTH KANSAS CITY, MO

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

BORUM, KENNETH, AUSTIN

VICE PRESIDENT, PARTNER

yes

08/2018

Aug 7, 2018

Sep 10, 2024

NOBLE, RYAN, KENT

PARTNER, CHIEF COMPLIANCE OFFICER

yes

08/2018

Aug 7, 2018

Sep 10, 2024

Reiter, Daniel, Scott

Partner

yes

01/2019

Mar 28, 2019

Sep 10, 2024

RICHEY, LUCINDA, LYNN

PRESIDENT, PARTNER

yes

08/2018

Aug 7, 2018

Sep 10, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Feb 20, 2026

$543M

$534M

n/a

2024

Feb 13, 2025

$465M

$458M

n/a

2023

Mar 13, 2024

$417M

$410M

n/a

2022

Mar 9, 2023

$342M

$336M

n/a

2021

Mar 12, 2022

$370M

$363M

n/a

2020

Mar 22, 2021

$294M

$288M

n/a

2019

Mar 23, 2020

$255M

$249M

n/a

2018

Mar 28, 2019

$182M

$180M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$543M

$465M

16.8%

$342M

16.7%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

CETERA ADVISORS LLC

Dec 31, 2018

Sep 6, 2018

OVERLAND PARK, KS

Team lift out

Ibd to new firm

0.7%