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RIA / WealthAdvisordual registered (broker-dealer)13 years in industry

Alyssa Zuck

Advisor at WEALTH ENHANCEMENT ADVISORY SERVICES, LLC

OMAHA, NE | PLYMOUTH, MN

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Search this name across graphsid dfx:ria:9bd459ec-8255-97ba-89bd-559122becda9

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 2:37 AM UTC and rebuilt at most every 15 minutes.

Relationships: 5
Dated events: 3
On other graphs: 0
Observed: Mar 20, 2018 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: WEALTH ENHANCEMENT ADVISORY SERVICES, LLC
Current firm class: broker-dealer affiliated wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Jul 10, 2013earliest registration or exam on IAPD
Years in industry: 13derivedfrom the industry start date
Years at current firm: 2derivedfrom the current registration's begin date
Prior firms: 4
Current registrations: 1
Registered states: 1
Exams: S63|S66
First exam: Jul 10, 2013
First registration: Mar 20, 2018
Dual registered: yes, broker-dealer
Other names: ALYSSA KAE MULLINS|ALYSSA KAE ZUCK|Alyssa Zuck|Alyssa K Zuck
IAPD individual key: 6000054

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC	Bd affiliated wealth	May 16, 2024	n/a	yes	PLYMOUTH, MN\|OMAHA, NE	Current employment
NORTHWESTERN MUTUAL INVESTMENT SERVICES,LLC	No RAUM reported	Sep 18, 2023	May 15, 2024	no	OMAHA, NE	Previous registration
SOVEREIGN FINANCIAL GROUP, INC.	Independent wealth	Feb 15, 2022	Aug 23, 2023	no	Omaha, NE\|STAMFORD, CT	Previous registration
CWM, LLC	Bd affiliated wealth	Jul 2, 2018	Jan 28, 2022	no	Omaha, NE\|Omaha, NE\|OMAHA, NE	Previous registration
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	Wirehouse	Mar 20, 2018	Jun 14, 2018	no	OMAHA, NE	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
NORTHWESTERN MUTUAL INVESTMENT SERVICES,LLC	WEALTH ENHANCEMENT ADVISORY SERVICES, LLC	May 15, 2024	May 16, 2024	1	Firm change	Other
SOVEREIGN FINANCIAL GROUP, INC.	NORTHWESTERN MUTUAL INVESTMENT SERVICES,LLC	Aug 23, 2023	Sep 18, 2023	26	Firm change	Other
CWM, LLC	SOVEREIGN FINANCIAL GROUP, INC.	Jan 28, 2022	Feb 15, 2022	18	Firm change	Ibd to RIA
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	CWM, LLC	Jun 14, 2018	Jul 2, 2018	18	Firm change	Wirehouse to RIA

Relationships

Registered with (5)

→ WEALTH ENHANCEMENT ADVISORY SERVICES, LLCRegistered adviserregistration: current employment
May 16, 2024 to presentfactForm ADV
→ NORTHWESTERN MUTUAL INVESTMENT SERVICES,LLCRegistered adviserregistration: previous registration
Sep 18, 2023 to May 15, 2024factForm ADV
→ SOVEREIGN FINANCIAL GROUP, INC.Registered adviserregistration: previous registration
Feb 15, 2022 to Aug 23, 2023factForm ADV
→ CWM, LLCRegistered adviserregistration: previous registration
Jul 2, 2018 to Jan 28, 2022factForm ADV
→ MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATEDRegistered adviserregistration: previous registration
Mar 20, 2018 to Jun 14, 2018factForm ADV

Dated events

Occurred
May 15, 2024
Advisor changed firm
Alyssa Zuck left Northwestern Mutual Investment Services,Llc for Wealth Enhancement Advisory Services, Llc (registered 2024-05-16)
Form ADVobserved 4 days ago
Occurred
Aug 23, 2023
Advisor changed firm
Alyssa Zuck left Sovereign Financial Group, Inc. for Northwestern Mutual Investment Services,Llc (registered 2023-09-18)
Form ADVobserved 4 days ago
Occurred
Jan 28, 2022
Advisor changed firm
Alyssa Zuck left Cwm, Llc for Sovereign Financial Group, Inc. (registered 2022-02-15)
Form ADVobserved 4 days ago