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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

ASSETBUILDER, INC.

CRD 142665

ALLEN, TX

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:a516367d-aec8-d831-83ef-9ce24913aa06

Data as of Apr 22, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 4:18 AM UTC and rebuilt at most every 15 minutes.

Relationships: 16
Dated events: 7
On other graphs: 0
Observed: Feb 3, 2012 to Apr 22, 2026
32 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.94 fund_share=0.0 institutional_share=0.06 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $813MItem 5.F on the latest filing (2026-04-22); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $813M
Private client RAUM: $763MderivedItem 5.D individuals plus high net worth individuals
Private client share: 94%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 9
RAUM per advisor: $90.3Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 12
Advisory employees: 7
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 1,665
Individual clients: 467
High net worth clients: 247
SEC number: 801-67404
CRD: 142665
Filings on the tape: 32
First filed: Feb 3, 2012
Latest filed: Apr 22, 2026
Organised: Corporation, TX
Website: tiktok.com

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
KENNON STEWART GROSE	n/a	ALLEN, TX	19	21	n/a	no
BRUCE DALLAS GRIFFITH	n/a	ALLEN, TX	19	19	n/a	no
Janet Lee Griffith	Certified Financial Planner	ALLEN, TX	8	24	n/a	no
Hannah Jordan Vickery	n/a	ALLEN, TX	5	11	n/a	no
Joseph William Badinger	n/a	ALLEN, TX	3	13	n/a	no
Tommy Edward Willams	n/a	ALLEN, TX	1	12	n/a	no
CARSON POPE	n/a	ALLEN, TX	0	11	3	no
Ellen Seitzler	n/a	ALLEN, TX	0	11	n/a	no
Kayla Dawn Taylor	n/a	ALLEN, TX	0	11	2	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
GRIFFITH, BRUCE, DALLAS	PRESIDENT & CHIEF OPERATING OFFICER	Na	yes	01/2019	Mar 18, 2019	Nov 18, 2024
GROSE, KENNON, STEWART	Ceo	E	yes	09/2006	Feb 3, 2012	Nov 18, 2024
SCOTT, ANTHONY, NORRIS	CHIEF COMPLIANCE OFFICER	Na	yes	09/2024	Sep 11, 2024	Nov 18, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line; showing 15 of 16

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Apr 22, 2026	$813M	$813M	12	7	0	n/a	n/a
2024	Mar 25, 2025	$724M	$724M	11	7	0	n/a	n/a
2023	Jan 30, 2024	$687M	$687M	10	6	0	n/a	n/a
2022	Mar 27, 2023	$677M	$677M	9	6	0	n/a	n/a
2021	Mar 22, 2022	$823M	$823M	9	6	0	n/a	n/a
2020	Mar 24, 2021	$739M	$739M	12	7	0	n/a	n/a
2019	Mar 11, 2020	$791M	$791M	12	7	0	n/a	n/a
2018	Mar 18, 2019	$766M	$766M	12	7	0	n/a	n/a
2017	Mar 29, 2018	$822M	$822M	11	6	0	n/a	n/a
2016	Mar 10, 2017	$733M	$733M	11	6	n/a	n/a	n/a
2015	Mar 2, 2016	$671M	$671M	14	6	n/a	n/a	n/a
2014	Mar 4, 2015	$686M	$686M	14	6	n/a	n/a	n/a
2013	Mar 10, 2014	$616M	$616M	11	6	n/a	n/a	n/a
2012	Mar 7, 2013	$525M	$525M	10	5	n/a	n/a	n/a
2011	Feb 3, 2012	$487M	$487M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
2	1	1	11.1%	0	0	0	2	2

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$813M	$724M	12.3%	$677M	6.3%	12	11	0	0

Relationships

Registered with (13)

← Kayla Dawn TaylorAdvisorregistration: current employment
Apr 21, 2026 to presentfactForm ADV
← Ellen SeitzlerAdvisorregistration: current employment
Dec 23, 2025 to presentfactForm ADV
← CARSON POPEAdvisorregistration: current employment
Dec 22, 2025 to presentfactForm ADV
← Tommy Edward WillamsAdvisorregistration: current employment
Nov 1, 2024 to presentfactForm ADV
← Joseph William BadingerAdvisorregistration: current employment
Oct 18, 2022 to presentfactForm ADV
← Hannah Jordan VickeryAdvisorregistration: current employment
Jun 2, 2021 to presentfactForm ADV
← Janet Lee GriffithAdvisorregistration: current employment
Sep 21, 2017 to presentfactForm ADV
← BRUCE DALLAS GRIFFITHAdvisorregistration: current employment
Apr 24, 2007 to presentfactForm ADV
← KENNON STEWART GROSEAdvisorregistration: current employment
Jan 3, 2007 to presentfactForm ADV
← ADAM GREGORY MORSEAdvisorregistration: previous registration
May 6, 2014 to Feb 4, 2026factForm ADV
← Landon Wade McBrideAdvisorregistration: previous registration
May 4, 2023 to Mar 21, 2024factForm ADV
← GARY MACK BRITTAINAdvisorregistration: previous registration
Apr 24, 2007 to Jul 25, 2022factForm ADV
← MICHAEL JAMES FRENCHAdvisorregistration: previous registration
Jan 20, 2018 to Jul 27, 2021factForm ADV

Controls (3)

← GROSE, KENNON, STEWARTOwnerCEO, ownership code E, individual
Feb 3, 2012 to Nov 18, 2024factForm ADV
← GRIFFITH, BRUCE, DALLASOwnerPRESIDENT & CHIEF OPERATING OFFICER, ownership code NA, individual
Mar 18, 2019 to Nov 18, 2024factForm ADV
← SCOTT, ANTHONY, NORRISOwnerCHIEF COMPLIANCE OFFICER, ownership code NA, individual
Sep 11, 2024 to Nov 18, 2024factForm ADV

Dated events

Occurred
Feb 4, 2026
Advisor changed firm
Adam Gregory Morse left Assetbuilder, Inc. for Fortify Financial (registered 2026-01-22)
Form ADVobserved 4 days ago
Occurred
Sep 11, 2024
Control person joined
Norris Anthony Scott (Chief Compliance Officer) appeared on Schedule A of Assetbuilder, Inc.
Form ADVobserved 4 days ago
Occurred
Mar 21, 2024
Advisor changed firm
Landon Wade Mcbride left Assetbuilder, Inc. for Openair Financial, Llc (registered 2024-07-08)
Form ADVobserved 4 days ago
Occurred
Jul 25, 2022
Advisor changed firm
Gary Mack Brittain left Assetbuilder, Inc. for Legacy Folios (registered 2022-09-21)
Form ADVobserved 4 days ago
Occurred
Jul 28, 2021
Control person left
James Michael French (Chief Investment Officer) no longer on Schedule A of Assetbuilder, Inc. (listed 2021-03-24, absent 2021-07-28)
Form ADVobserved 4 days ago
Occurred
Mar 18, 2019
Control person joined
Dallas Bruce Griffith (President & Chief Operating Officer) appeared on Schedule A of Assetbuilder, Inc.
Form ADVobserved 4 days ago
Occurred
Mar 18, 2019
Control person joined
J Michael French (Chief Investment Officer) appeared on Schedule A of Assetbuilder, Inc.
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:a516367d-aec8-d831-83ef-9ce24913aa06
First observed: Feb 3, 2012
Last observed: Apr 22, 2026 5 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

ASSETBUILDER, INC.

CRD 142665

ALLEN, TX

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:a516367d-aec8-d831-83ef-9ce24913aa06

Data as of Apr 22, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 4:18 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

KENNON STEWART GROSE

n/a

ALLEN, TX

n/a

BRUCE DALLAS GRIFFITH

n/a

ALLEN, TX

n/a

Janet Lee Griffith

Certified Financial Planner

ALLEN, TX

n/a

Hannah Jordan Vickery

n/a

ALLEN, TX

n/a

Joseph William Badinger

n/a

ALLEN, TX

n/a

Tommy Edward Willams

n/a

ALLEN, TX

n/a

CARSON POPE

n/a

ALLEN, TX

Ellen Seitzler

n/a

ALLEN, TX

n/a

Kayla Dawn Taylor

n/a

ALLEN, TX

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

GRIFFITH, BRUCE, DALLAS

PRESIDENT & CHIEF OPERATING OFFICER

yes

01/2019

Mar 18, 2019

Nov 18, 2024

GROSE, KENNON, STEWART

Ceo

yes

09/2006

Feb 3, 2012

Nov 18, 2024

SCOTT, ANTHONY, NORRIS

CHIEF COMPLIANCE OFFICER

yes

09/2024

Sep 11, 2024

Nov 18, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Apr 22, 2026

$813M

n/a

2024

Mar 25, 2025

$724M

n/a

2023

Jan 30, 2024

$687M

n/a

2022

Mar 27, 2023

$677M

n/a

2021

Mar 22, 2022

$823M

n/a

2020

Mar 24, 2021

$739M

n/a

2019

Mar 11, 2020

$791M

n/a

2018

Mar 18, 2019

$766M

n/a

2017

Mar 29, 2018

$822M

n/a

2016

Mar 10, 2017

$733M

n/a

2015

Mar 2, 2016

$671M

n/a

2014

Mar 4, 2015

$686M

n/a

2013

Mar 10, 2014

$616M

n/a

2012

Mar 7, 2013

$525M

n/a

2011

Feb 3, 2012

$487M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

11.1%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$813M

$724M

12.3%

$677M

6.3%