DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Assetbuilder, Inc.
Latest filing Apr 22, 2026
First filing on the tape Feb 3, 2012 · 32 filings
SEC status approved since Jan 3, 2007
RAUM
$813M
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
94%
$763M individuals and HNW
Advisors
9
registered through the firm on IAPD
RAUM per advisor
$90.3M
derived; firm RAUM over IAPD count
Employees
12
7 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
32 filings and snapshots on the tape
RAUM$813M as of Apr 22, 2026
Feb 3, 2012$487M then
HNW client RAUM$578M as of Apr 22, 2026
Mar 29, 2018$479M then
State-registered IARs (5.B.3)0 as of Apr 22, 2026
Feb 3, 20120 then
Employees (5.A)12 as of Apr 22, 2026
Mar 7, 201310 then
Private funds: no history
RAUM +12% over the last fiscal year+6.3% a year over threeIARs 0 to 0
Practice profile
derived from the filing of Apr 22, 2026; every figure names its basis
Archetypes, each a printed rule
- HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- RAUM per advisor
- $90.3MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 79derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.3MderivedHNW RAUM over HNW clients
- Average account
- $488,086derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 6.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.3derivedItem 5.A over advisors
- Advisors per office
- 9.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +12%derivedbetween the last two annual amendments
- Advisor growth, one year
- unknownderivedItem 5.B.3 between annual amendments
- Client growth, one year
- -2.9%derived
- Compensation
- percentage of assets, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$578M71%
- Individuals$185M23%
- Charitable organizations$48.9M6.0%
- Corporations and businesses$524,9930.1%
- Pension and profit-sharing plans$143,1400.0%
- Individual clients
- 467reported
- HNW clients
- 247reported
- Pension plan clients
- 1reported
- Charitable clients
- 3reported
- Accounts
- 1,665reported
- Financial planning clients
- 11-25reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=0.94 fund_share=0.0 institutional_share=0.06 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
9 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Kennon Stewart Grose | Allen, Tx | Jan 3, 2007 | 21 y | 0 |
| Bruce Dallas Griffith | Allen, Tx | Apr 24, 2007 | 19 y | 0 |
| Janet Lee GriffithCertified Financial Planner | Allen, Tx | Sep 21, 2017 | 24 y | 0 |
| Hannah Jordan Vickery | Allen, Tx | Jun 2, 2021 | 11 y | 0 |
| Joseph William Badinger | Allen, Tx | Oct 18, 2022 | 13 y | 0 |
| Tommy Edward Willams | Allen, Tx | Nov 1, 2024 | 12 y | 0 |
| Carson Pope | Allen, Tx | Dec 22, 2025 | 11 y | 3 |
| Ellen Seitzler | Allen, Tx | Dec 23, 2025 | 11 y | 0 |
| Kayla Dawn Taylor | Allen, Tx | Apr 21, 2026 | 11 y | 2 |
Advisor movement
1 left, 2 joined in 12 months
net +1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 11% of current headcount2 left over 36 months
Left, latest
- Adam Gregory Morse to Fortify FinancialFeb 4, 2026 · RIA to a newly registered adviser
- Landon Wade Mcbride to Openair Financial, LLCMar 21, 2024 · RIA to RIA
- Gary Mack Brittain to Legacy FoliosJul 25, 2022 · RIA to a state-registered adviser
- Michael James French to Thrivent Advisor Network, LLCJul 27, 2021 · RIA to affiliated broker-dealer or bank
Joined, latest
- Kayla Dawn Taylor from Equitable Advisors, LLCApr 21, 2026 · Affiliated broker-dealer or bank to independent RIA
- Carson Pope from Alliancebernstein L.P.Dec 22, 2025 · Other
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Dallas Bruce Griffith · President & Chief Operating Officercontrolsince 01/2019 · owns less than 5%
- Stewart Kennon Grose · Ceocontrolsince 09/2006 · owns 75% or more
- Norris Anthony Scott · Chief Compliance Officercontrolsince 09/2024 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Allen, Tx · principal | 9 | 3 | 1 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
ADV anomalies
1 against comparable advisers; where to look, not conclusions
- HNW share shiftChange between filings · filing Apr 22, 2026HNW share of RAUM moved from 49.0% to 71.0% between the annual amendments of 2025-03-25 and 2026-04-22peers: independent wealth managers, $500M to $1B (1,483)
What changed
consecutive filings, newest first
- Employees · 11 to 12Mar 30, 2026 to Apr 22, 2026
- Accounts · 1,671 to 1,665Mar 25, 2025 to Mar 30, 2026
- HNW clients · 128 to 247Mar 25, 2025 to Mar 30, 2026
- Individual clients · 607 to 467Mar 25, 2025 to Mar 30, 2026
- Financial planning clients · 1-10 to 11-25Mar 25, 2025 to Mar 30, 2026
- HQ city · PLANO to ALLENMar 25, 2025 to Mar 30, 2026
- Discretionary RAUM · $724M to $813MMar 25, 2025 to Mar 30, 2026
- HNW RAUM · $357M to $578MMar 25, 2025 to Mar 30, 2026
- Individual RAUM · $325M to $185MMar 25, 2025 to Mar 30, 2026
- Pension RAUM · $150,654 to $143,140Mar 25, 2025 to Mar 30, 2026
- RAUM · $724M to $813MMar 25, 2025 to Mar 30, 2026
- Accounts · 1,759 to 1,671Nov 18, 2024 to Mar 25, 2025
- Corporate clients · 1 to 2Nov 18, 2024 to Mar 25, 2025
- HNW clients · 197 to 128Nov 18, 2024 to Mar 25, 2025
- Individual clients · 589 to 607Nov 18, 2024 to Mar 25, 2025
- Pension plan clients · 2 to 1Nov 18, 2024 to Mar 25, 2025
- Financial planning clients · 0 to 1-10Nov 18, 2024 to Mar 25, 2025
- Discretionary RAUM · $687M to $724MNov 18, 2024 to Mar 25, 2025
- HNW RAUM · $431M to $357MNov 18, 2024 to Mar 25, 2025
- Individual RAUM · $216M to $325MNov 18, 2024 to Mar 25, 2025
- Pension RAUM · $3.6M to $150,654Nov 18, 2024 to Mar 25, 2025
- RAUM · $687M to $724MNov 18, 2024 to Mar 25, 2025
- Advisory employees · 6 to 7Sep 11, 2024 to Nov 13, 2024
- Advisory activities · 2 to 3Sep 11, 2024 to Nov 13, 2024
- Employees · 10 to 11Sep 11, 2024 to Nov 13, 2024
- Financial planning clients · unset to 0Sep 11, 2024 to Nov 13, 2024
- Accounts · 1,965 to 1,759Jun 29, 2023 to Jan 30, 2024
- HNW clients · 258 to 197Jun 29, 2023 to Jan 30, 2024
- Individual clients · 614 to 589Jun 29, 2023 to Jan 30, 2024
- Employees · 9 to 10Jun 29, 2023 to Jan 30, 2024
- Discretionary RAUM · $677M to $687MJun 29, 2023 to Jan 30, 2024
- HNW RAUM · $458M to $431MJun 29, 2023 to Jan 30, 2024
- Individual RAUM · $184M to $216MJun 29, 2023 to Jan 30, 2024
- Pension RAUM · $5.5M to $3.6MJun 29, 2023 to Jan 30, 2024
- RAUM · $677M to $687MJun 29, 2023 to Jan 30, 2024
- Accounts · 2,021 to 1,965Oct 27, 2022 to Mar 27, 2023
- Charity clients · 5 to 3Oct 27, 2022 to Mar 27, 2023
- Corporate clients · unset to 1.0Oct 27, 2022 to Mar 27, 2023
- HNW clients · 233 to 258Oct 27, 2022 to Mar 27, 2023
- Individual clients · 703 to 614Oct 27, 2022 to Mar 27, 2023
Signals
7 dated events
- Adam Gregory Morse left Assetbuilder, Inc. for Fortify Financial (registered 2026-01-22)Feb 4, 2026 · Advisor changed firm · fact
- Norris Anthony Scott (Chief Compliance Officer) appeared on Schedule A of Assetbuilder, Inc.Sep 11, 2024 · Control person joined · fact
- Landon Wade Mcbride left Assetbuilder, Inc. for Openair Financial, Llc (registered 2024-07-08)Mar 21, 2024 · Advisor changed firm · fact
- Gary Mack Brittain left Assetbuilder, Inc. for Legacy Folios (registered 2022-09-21)Jul 25, 2022 · Advisor changed firm · fact
- James Michael French (Chief Investment Officer) no longer on Schedule A of Assetbuilder, Inc. (listed 2021-03-24, absent 2021-07-28)Jul 28, 2021 · Control person left · inference
- Dallas Bruce Griffith (President & Chief Operating Officer) appeared on Schedule A of Assetbuilder, Inc.Mar 18, 2019 · Control person joined · fact
- J Michael French (Chief Investment Officer) appeared on Schedule A of Assetbuilder, Inc.Mar 18, 2019 · Control person joined · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 972-535-4040reportedpublished by the firm, firm site, Sep 17, 2026
- Firm profile
- linkedin.com/company/assetbuilderreportedpublic record, Form ADV, Sep 17, 2026
- Website
- ASSETBUILDER.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 972-535-4040reportedpublic record, Form ADV, Apr 22, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $90.3Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026